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3MM#18: The Future of PR with Scott Baradell
Welcome back to another exciting episode of “3 Minute Marketing”, where we tap into the minds of some of today’s most brilliant growth marketing thinkers & share their best learnings with you.
Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that’s doing some innovative work re-imagining the role & impact of PR for B2B tech brands. He’s excited because he’s soon going to be launching a new book called “Trust Signals” (trustsignals.com), which talks all about using PR to build a brand in the modern era.
My question for Scott is, “What does the future of PR look like as you see it?”
This video is the exclusive, “extended cut” video.
????????????????
Show Notes:
The future of PR is all about securing trust at scale — without trust, lead gen & growth marketing efforts will hit the barren ground.
It’s not just about “media relations” — PR will use all the tools of modern marketing to build trust across all touchpoints in the customer journey.
There are 3 categories of trust signals to measure & optimize…
Category #1 = website signals (like Better BB seals, team photos/bios, etc.)
Category #2 = online (offsite) signals (like social media profiles, review sites, etc.)
Category #3 = SEO signals (like quantity/quality of your backlink profile)
PR will serve as the upfront “relationship building” that fuels the success of the “last mile” (AKA lead gen/demand capture programs)
Transcript:
– [Chris] What’s up everybody. And welcome to another episode of three minute marketing. I’m your main man Chris Mechanic here with my good buddy Scott Baradell, Scott runs an amazing B2B PR company out in the Dallas area with some awesome clients that do some fantastic work, we work with them personally. But we’re super excited to have you here, Scott, welcome to the show.
– [Scott] Thank you for having me. It’s great to see you again, and yeah, we’ve enjoyed working with you guys. You guys have done great work for some of our clients.
– [Chris] Yep. I know that you’ve been really busy lately as usual redefining the game basically we were talking earlier about basically PR and, and what it’s going to look like in the future. I know a lot of our audience here are kind of growth marketers, but I think that your take on what the future of PR looks like will be very interesting because at the end of the day, I think a lot of these things are all merging together. So let’s talk about the future of PR as you see it for three minutes and your time starts, now.
– [Scott] Okay. Well talking about the future of the profession, I mean, it is about growth. I mean, we our motto is to help. We help our clients grow through trust. And by that we mean, lead generation is great. Growth hacking is great, but without trust, nothing else matters, everything kind of hit barren ground. And so that’s our job to kind of lay the groundwork to make that ground fertile or for the efforts of legion agencies, growth marketers, and so forth. So those things are all coming together. I believe the future of PR is not going to be about media relations, where the firm, agencies are focused on media coverage. It’s got to be something broader, but it also can’t be, you know, a media relations firm that also does a bunch of marketing stuff and calls itself integrated. That’s a marketing cafeteria.
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By Chris Mechanic
5
1515 ratings
Welcome back to another exciting episode of “3 Minute Marketing”, where we tap into the minds of some of today’s most brilliant growth marketing thinkers & share their best learnings with you.
Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that’s doing some innovative work re-imagining the role & impact of PR for B2B tech brands. He’s excited because he’s soon going to be launching a new book called “Trust Signals” (trustsignals.com), which talks all about using PR to build a brand in the modern era.
My question for Scott is, “What does the future of PR look like as you see it?”
This video is the exclusive, “extended cut” video.
????????????????
Show Notes:
The future of PR is all about securing trust at scale — without trust, lead gen & growth marketing efforts will hit the barren ground.
It’s not just about “media relations” — PR will use all the tools of modern marketing to build trust across all touchpoints in the customer journey.
There are 3 categories of trust signals to measure & optimize…
Category #1 = website signals (like Better BB seals, team photos/bios, etc.)
Category #2 = online (offsite) signals (like social media profiles, review sites, etc.)
Category #3 = SEO signals (like quantity/quality of your backlink profile)
PR will serve as the upfront “relationship building” that fuels the success of the “last mile” (AKA lead gen/demand capture programs)
Transcript:
– [Chris] What’s up everybody. And welcome to another episode of three minute marketing. I’m your main man Chris Mechanic here with my good buddy Scott Baradell, Scott runs an amazing B2B PR company out in the Dallas area with some awesome clients that do some fantastic work, we work with them personally. But we’re super excited to have you here, Scott, welcome to the show.
– [Scott] Thank you for having me. It’s great to see you again, and yeah, we’ve enjoyed working with you guys. You guys have done great work for some of our clients.
– [Chris] Yep. I know that you’ve been really busy lately as usual redefining the game basically we were talking earlier about basically PR and, and what it’s going to look like in the future. I know a lot of our audience here are kind of growth marketers, but I think that your take on what the future of PR looks like will be very interesting because at the end of the day, I think a lot of these things are all merging together. So let’s talk about the future of PR as you see it for three minutes and your time starts, now.
– [Scott] Okay. Well talking about the future of the profession, I mean, it is about growth. I mean, we our motto is to help. We help our clients grow through trust. And by that we mean, lead generation is great. Growth hacking is great, but without trust, nothing else matters, everything kind of hit barren ground. And so that’s our job to kind of lay the groundwork to make that ground fertile or for the efforts of legion agencies, growth marketers, and so forth. So those things are all coming together. I believe the future of PR is not going to be about media relations, where the firm, agencies are focused on media coverage. It’s got to be something broader, but it also can’t be, you know, a media relations firm that also does a bunch of marketing stuff and calls itself integrated. That’s a marketing cafeteria.