Welcome back to another exciting episode of "3 Minute Marketing", where we tap into the minds of some of today's most brilliant growth marketing thinkers & share their best learnings with you.

Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that's doing some innovative work re-imagining the role & impact of PR for B2B tech brands. He's excited because he's soon going to be launching a new book called "Trust Signals" (trustsignals.com), which talks all about using PR to build a brand in the modern era.

My question for Scott is, "What does the future of PR look like as you see it?"