Welcome back to the latest episode of "3-Minute Marketing", where we talk to the greatest minds in the marketing game today & share their most actionable insights with you.

Today, I'm speaking with my friend Drew Neisser, CEO at Renegade Marketing & CMO Huddles. For those who don't know Drew, he's a well-loved, 40+-year veteran of the B2B brand marketing world. He's the guy who came up with the name for the Panasonic "Toughbook", among other famous brand marketing wins.

Drew's dropping a new book titled, "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands" on October 5th. In line with the theme of his new book, I ask him,

"What are the top 5 mistakes B2B marketers are making today & what should they be doing instead?"