I've got a simple question for you today.

Every time your weight stops moving, does your coach immediately cut your food?

Scale didn't drop?

Eat less.

Didn't drop again?

Eat even less.

Still didn't drop?

Somehow now it's your fucking fault.

If that's your entire coaching experience...

I don't know how much coaching is actually happening.

Because before I start taking food away from somebody, I want to know why the data looks the way it does.

I've got a statement today that's probably going to piss some people off.

And that's okay.

Because sometimes the conversation you don't particularly enjoy hearing...

Is the one you probably fucking need.

So here it is:

If you keep saying...

"I really want to get in shape."

"I really want to lose weight."

"I really want to start taking care of myself."

But month after month...

Year after year...

Your actions don't reflect that...

Maybe it's time to stop saying you don't have time.

Maybe it's time to admit...

It just hasn't become important enough to you yet.

Ouch.

I know.

But stick with me.

Because I'm not saying you're lazy.

I'm not saying you don't have responsibilities.

And I'm definitely not saying everybody has the same amount of free time.

I'm saying there's a massive difference between wanting something...

And making something a priority.

And understanding that difference might finally get you moving.

I'm recording this episode exactly 20 days out from stepping on stage at the Summer Shredding Championships in Houston, Texas.

It's the biggest show I've ever done.

There's a $100,000 grand prize on the line.

And right now...

I'm the leanest I've ever been in my entire fucking life.

Which is exciting.

It's terrifying.

And if I'm being completely transparent...

It's also a complete mind fuck.

Because sometimes I look in the mirror right now...

And I genuinely don't recognize the person looking back at me.

Not because I've never seen somebody lean before.

But because for most of my life...

That wasn't who I believed I was.

For most of my life...

I knew myself as the guy who weighed over 400 pounds.

And it turns out...

Your body can change a hell of a lot faster than the image you've carried of yourself for most of your life.

So today...

I want to talk about that.

Today's conversation is one I've been really fucking excited about because my guest and I have something pretty unique in common.

We've both lived in bodies that were hundreds of pounds heavier than they are today.

We've both gone through massive transformations.

We've both stepped into the bodybuilding world.

And eventually, we both took those experiences and started helping other people change their lives.

But we took very different roads to get there.

My guest today is Arthur Shadwick, better known online as The Restart Coach and MyPurposeFit.

Arthur has an incredible story that includes reaching over 500 pounds, bariatric surgery, losing more than 300 pounds, becoming a bodybuilder, and eventually becoming a coach himself.

But today I don't just want to talk about how Arthur lost weight.

I want to talk about the shit the before-and-after pictures don't show.

Food.

Addiction.

Identity..

Purpose.

Weight-loss surgery.

Bodybuilding.

And what happens psychologically when you become someone you probably couldn't have imagined becoming years earlier.

I want you to picture two photos of me.

Same spot.

Same cool motherfucker.

Taken exactly two years apart.

In the first photo...

I weigh 245.2 pounds.

Two years later, I step on the scale again...

245.2 pounds.

Exact.

Same.

Fucking.

Weight.

But if I put those two photos beside each other...

I look like a completely different person.

My body composition changed.

More muscle.

Less body fat.

Smaller in some places.

Bigger in the places I wanted to grow.

Yet if the only information I gave you was the bathroom scale...

You'd conclude that I made zero progress in two years.

And this is exactly why obsessing over nothing but scale weight is fucking so many people over.

So today I want to talk about what the scale actually tells you, what it completely misses, and why building the body you actually want can take a hell of a lot longer than Instagram would have you believe.

Today I want to talk about what might be one of the biggest fucking gaslights in the food world.

Organic food.

Because somewhere along the way we collectively decided...

ORGANIC = HEALTHY.

And...

CONVENTIONAL = CHEMICAL-PACKED DEATH.

You walk into the grocery store and there are regular strawberries for four bucks...

Then sitting three feet away are the organic strawberries for nine.

And because they’re organic, we immediately think...

“Well, obviously those are better for me.”

But are they?

The answer is a hell of a lot more nuanced than Instagram makes it sound.

And more importantly...

If you’re spending so much money trying to make your nutrition perfect that you’ve convinced yourself eating healthy is unaffordable...

We’ve completely missed the fucking point.

Today we’re talking about one of the biggest reasons people lose weight...

Then gain the fucking thing right back.

And it’s not because they’re lazy.

It’s not because their metabolism suddenly broke.

It’s not because carbs hunted them down six months later.

It’s because they treated health like it had a finish line.

“Just gotta lose 30 pounds.”

“Just gotta get ready for summer.”

“Just gotta tone this tummy.”

Then they finally hit whatever number they decided mattered...

And suddenly...

DIET’S OVER, BITCHES.

The food scale goes back into the cupboard.

Gym goes from five days a week to...

“Why the fuck am I still paying for this membership?”

And that one weekly treat meal slowly turns into Friday night...

Then Saturday...

Then apparently Sunday brunch counts too because life is short.

Fast-forward six months...

And now we’re saying...

“I just don’t understand what happened.”

I do.

You stopped doing the shit that made it work.

Today I want to talk about scales.

Because if there's one scale I want you obsessing over during a fat-loss journey...

It's the one in your fucking kitchen.

Not the one in your bathroom.

Now...

That doesn't mean I think weighing yourself is useless.

Actually, I think both scales can be incredibly valuable.

But they have two completely different jobs.

The problem is...

Most people completely ignore the scale that gives them something they can actually control...

And have an emotional fucking breakdown over the one that doesn't.

So let's talk about it.

Something I find really fucking weird is that somewhere along the way society collectively decided...

"Getting in shape gets harder because you're older."

You're 25?

No problem.

You're 35?

Metabolism is slowing down.

You're 40?

Good fucking luck.

You're 50?

Apparently your metabolism packed its bags and left the country.

And I call bullshit.

Well...

Mostly bullshit.

Because there's actually some really cool research showing that your metabolism doesn't suddenly fall off a cliff when you hit 30, 35, or 40.

But getting in shape can absolutely feel harder.

The reason why has a lot less to do with your age...

And a hell of a lot more to do with your life.

So let's talk about it.

Today we're talking about one of the biggest reasons people stay stuck with their health...

They're using the wrong fucking tool.

Every time I make a post about nutrition, I can guarantee the comments are going to fill up with the same suggestions.

"Don't forget intermittent fasting."

"Apple cider vinegar changed my life."

"You need cold plunges."

"Go carnivore."

"No, no... seed oils are why everyone's fat."

And every single time, I sit there thinking...

What in the actual fuck are we doing?

Now before anyone loses their mind...

I'm not saying any of those things are inherently bad.

Some of them can absolutely be useful.

The problem is people have become obsessed with collecting tools instead of solving problems.