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4. Behind-the-Scenes of a Content Marketing Strategy
Using content to drive your marketing and sales efforts can be SUPER confusing.
Today we're going to get into the nitty gritty behind using a content marketing strategy because I think understanding the WHY behind the WHAT you’re doing to market your business will really help you navigate if a new tactic is right for your business, and make it easy to measure your results.
You can grab the free marketing guide to help you put this into action in your own business.
What was a bit of a revolutionary marketing tactic in the early to mid-2000's has turned into the new way of marketing.
At the heart of it, content marketing is simply giving away value for your ideal customer to engage them in order to get your audience to know, like and trust you. It really is as simple as providing value at each stage, nurturing the relationship with someone from stranger to brand advocate.
So, how do you know if you’ve taken on a content marketing strategy in your business?
If you are using tactics like a blog, social media channel, Facebook groups, live video segments, a podcast or really any other method of giving free advice or information out there to draw your audience in - congratulations, you are a content marketer - even if you didn’t know it!
This concept is easy to understand when switch your thinking and approach everything in your business as if it were an employee and give it a job.
In nurturing your audience, there are four jobs: .
- Megaphone - whose job is to attract people to you and help you get in front of those who best fit your business. Like the person standing outside of a store making you notice them.
- Greeter - helps create an experience that matches their needs and converts them onto your list so you can stay connected.
- Sales guru - who takes them on a journey that leads to your product or service as being the solution to their problem.
- Customer service specialist - who provides such a great experience at each turn that people keep coming back and, even better, tell all their friends about you.
I’ll dig into each of these phases even more in my free marketing guide resource, so if you want more details (including tips on measuring the effectiveness of what you’re doing) be sure to grab that resource. It’s SO GOOD.
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By Kristin MillerUsing content to drive your marketing and sales efforts can be SUPER confusing.
Today we're going to get into the nitty gritty behind using a content marketing strategy because I think understanding the WHY behind the WHAT you’re doing to market your business will really help you navigate if a new tactic is right for your business, and make it easy to measure your results.
You can grab the free marketing guide to help you put this into action in your own business.
What was a bit of a revolutionary marketing tactic in the early to mid-2000's has turned into the new way of marketing.
At the heart of it, content marketing is simply giving away value for your ideal customer to engage them in order to get your audience to know, like and trust you. It really is as simple as providing value at each stage, nurturing the relationship with someone from stranger to brand advocate.
So, how do you know if you’ve taken on a content marketing strategy in your business?
If you are using tactics like a blog, social media channel, Facebook groups, live video segments, a podcast or really any other method of giving free advice or information out there to draw your audience in - congratulations, you are a content marketer - even if you didn’t know it!
This concept is easy to understand when switch your thinking and approach everything in your business as if it were an employee and give it a job.
In nurturing your audience, there are four jobs: .
- Megaphone - whose job is to attract people to you and help you get in front of those who best fit your business. Like the person standing outside of a store making you notice them.
- Greeter - helps create an experience that matches their needs and converts them onto your list so you can stay connected.
- Sales guru - who takes them on a journey that leads to your product or service as being the solution to their problem.
- Customer service specialist - who provides such a great experience at each turn that people keep coming back and, even better, tell all their friends about you.
I’ll dig into each of these phases even more in my free marketing guide resource, so if you want more details (including tips on measuring the effectiveness of what you’re doing) be sure to grab that resource. It’s SO GOOD.