You can’t place a Google ad. You can’t rely on SEO. You can’t rely on a single regulation being the same from state to state. Basically, RevOps in the cannabis industry has to run on chutzpah.

In this episode, we interview James McArthur, Director of Revenue Planning and Operations at LeafLink, about industry trends (and gossip), as well as the need for unconventional RevOps strategies.

In this episode we discuss:

• Applying entrepreneurial strategies to RevOps
• How James positions his RevOps teams to be customer-first
• Ways the martech industry is like a clown car
• The elevated science of today’s edibles (and flavor recs)

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, or our website.

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