Episode Summary

In an ideal scenario, as a startup founder, you would find investors who see the value of your business and are ready to invest in it without doubting its growth. But, in reality, your plans may be interrupted by external factors that force investors to reconsider their decisions. 

Therefore, as a startup founder, you should always have a plan B that will make an investor stay, especially during a crisis or a change. 

In this episode of Revenue Innovators, our guest is Shanee Ben-Zur, the CMO & Chief Growth Officer at Crunchbase. Shanee and our host Mary Shea discuss startup funding and the causes of its decline in the past year. Shanee also explains how we can help startup owners from underrepresented populations gain more visibility and why focusing on profitable growth rather than growth at all costs is the key to success. 

Guest-at-a-Glance

• Name: Shanee Ben-Zur 
• What she does: Shanee is the CMO & Chief Growth Officer at Crunchbase.
• Company: Crunchbase
• Noteworthy: Shanee is responsible for the company's product-led growth strategy. She's one part analytical realist and one part creative optimist.
• Where to find Shanee: LinkedIn

Episode Summary

A go-to-market strategy is essential in helping companies attract and convert their target audience. But building a cloud go-to-market strategy is, above all, a long-term business strategy. 

In this episode of the Revenue Innovators podcast, our host Mary Shea welcomes John Jahnke, the CEO of Tackle.io. They discuss the importance of a cloud go-to-market strategy for B2B organizations, the role of marketplaces in the B2B world, and why the cloud is relevant to almost every software company.

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Guest-at-a-Glance

💡 Name: John Jahnke

💡 What he does: He's the CEO of Tackle.io.

💡 Company: Tackle.io

💡 Noteworthy: John is a business and technology leader with a successful track record of building great teams to drive emerging technology patterns.

💡 Where to find John: LinkedIn

The landscape of sales will drastically change as we see the onset of a recession. Companies are trying to find ways to efficiently maximize their selling systems.

Mark Ebert is taking on this task for 6sense as the Senior Vice President of Global Sales. Mark has and will continue to implement new initiatives and strategies at 6sense for his staff and clients to navigate through these times of uncertainty.

Join us as we discuss:

• How Mark will operate as a sales leader with financial hardships among his team and his clients
• The changing dynamics of the buyers that are now Millennials making business decisions
• Recommendations for organizations that aren't where they want to be with their marketing and sales functional alignment 

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.

New! Email us with feedback and guest suggestions at [email protected].

The landscape of sales will drastically change as we see the onset of a recession. Companies are trying to find ways to efficiently maximize their selling systems.

Mark Ebert is taking on this task for 6sense as the Senior Vice President of Global Sales. Mark has and will continue to implement new initiatives and strategies at 6sense for his staff and clients to navigate through these times of uncertainty.

Join us as we discuss:

• How Mark will operate as a sales leader with financial hardships among his team and his clients
• The changing dynamics of the buyers that are now Millennials making business decisions
• Recommendations for organizations that aren't where they want to be with their marketing and sales functional alignment 

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.

New! Email us with feedback and guest suggestions at [email protected].

Many companies, like Honeywell, are preparing themselves for a looming recession according to what many economists believe.

Honeywell realizes that they have to change the way that they do business from top to bottom. Not only will they have to change their B2B marketing strategy, but who they are as a company.

Tim Hudson, the Global Vice President of Commercial Excellence of Honeywell, is bringing his years of experience to usher Honeywell into the future.

Join us as we discuss:

• Hudson leveraging his critical thinking and background to help Honeywell navigate through a looming recession
• How to have a positive outlook on a smaller more agile sale team being the future of B2B selling
• Being a leading force in Honeywell becoming more of a IoT software company, opposed from it being traditionally a manufacturing company

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.

New! Email us with feedback and guest suggestions at [email protected].

Many companies, like Honeywell, are preparing themselves for a looming recession according to what many economists believe.

Honeywell realizes that they have to change the way that they do business from top to bottom. Not only will they have to change their B2B marketing strategy, but who they are as a company.

Tim Hudson, the Global Vice President of Commercial Excellence of Honeywell, is bringing his years of experience to usher Honeywell into the future.

Join us as we discuss:

• Hudson leveraging his critical thinking and background to help Honeywell navigate through a looming recession
• How to have a positive outlook on a smaller more agile sale team being the future of B2B selling
• Being a leading force in Honeywell becoming more of a IoT software company, opposed from it being traditionally a manufacturing company

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.

New! Email us with feedback and guest suggestions at [email protected].

The past ~15 years have seen a massive boom in the American economy. Newer companies have only known a time of plenty and hyper-growth.

Now, many founders and leaders find themselves facing new and uncharted territory.

How do they weather a recession?

We talked to Ryan Blackwell, CRO at Renaissance Learning. His advice? Focus on the fundamentals. We unpacked the “fundamentals cake” layer by layer.

It starts with understanding your mission, your people, your customers, and thinking inside the box. Listen in before we spoil the rest.

More information about our guest, Ryan Blackwell:

• LinkedIn Profile: https://www.linkedin.com/in/ryblackwell/
• Company Website: https://www.renaissance.com 

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.

Email us with feedback and guest suggestions at [email protected].

If you want to make more sales, you need to make the most of today’s trends.

Christopher Kingman, Global Head of Digital Sales Enablement at TransUnion, believes digital sales is the future of sales as a whole. Going digital can help you target customers more accurately, sell products faster, and bridge the gap between individuals and buying committees.

In this episode of Revenue Innovators, we talked to Christopher about:

— What the future of digital sales will look like

— How communication between sellers and customers is changing

— Why you should purge your pipeline

Listen in to unpack this with us.

More information about Christopher and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/christopherkingman/
• Company Website: https://www.transunion.com/hp202112A

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.

Email us with feedback and guest suggestions at [email protected].

Revenue leaders: Are you thinking like an ecologist?

Quick refresher: an ecologist studies how wildlife interacts with their environment.

On today's episode, Conner Burt (Co-Founde r and President at Lessonly ) describes Revenue Operations' nirvana state as a "healthy wetland."

Now, if you're thinking ew gross a swamp with bugs—you're missing the big picture and how valuable it is to the ecosystem. Plants are improving water quality, food is nourishing the animals, and more.

In the same way, RevOps is under-appreciated. Leaders must adopt a strategic, long-term mindset to understand how decisions impact the entire revenue ecosystem.

Listen in to unpack this with us.

More information about Conner and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/connerburt/
• Company Website: https://seismic.com/lessonly/
• Do Better Work by Max Yoder  

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, our website, or anywhere you get podcasts.

Email us with feedback and guest suggestions at [email protected].