Frans Riemersma, founder of MartechTribe.com and Scott Brinker VP Platform Ecosystem at HubSpot and editor at chiefmartec.com talk about how "Marketing Ops" is in the news – it's on everyone's radar, but what is it exactly? They discuss  how it seems to be an amoeba, with shifting shape and why it is critical to marketing success and how you can manage and refine it, to dramatically increase its efficiency.