I get asked all the time does having an ideal client REALLY matter? Does it make a difference? And what if you don't want one? So I'm very excited to talk to you all about ideal clients and answer these questions.

Firstly, let me remind you, it's your decision what kind of work you want to do and who you work with.

If you're just starting out (or even when bookings have dipped), you might think "I'll take any work going" but let me tell you now, when you know who you want to work with, their values, their location, their budget - you will get more bookings.

If you throw out the net and hope for the best, you won't attract the work you love or the people who share your values, so you need to niche down and know who it is you want to be talking to.

Now, this isn't just some woo woo thing, it's as simple as when you're clear on your ideal client, it becomes clear to them that you're the right person to help! And the best bit is, there isn't a finite amount of your ideal clients.

So I have some top tips to share with you to help you find your niche, show up as yourself, and ultimately get more of the work you want.

Come and tell me on Instagram @maddy.shine which was your favourite tip and what you'd like me to talk about in the future.

Remember, visibility is absolutely essential to making a success of your business so if you're overthinking your social media or you want to be on page one of Google but aren't sure where to start then come and join the waiting list for Blogging for Gold www.business-shine.co.uk/blogging-for-gold-doors-closed/ to be the first to know when enrolment is open again!

You can also subscribe to the podcast on your favourite podcast app and find more visibility resources at maddyshine.co.uk