Visibility Talks

On today's episode of Visibility Talks, I am joined by Vicki Weinberg, entrepreneur, award winning podcast host and Amazon selling expert. We had a fantastic chat about selling on Amazon so product business owners listen up!

There's no denying that Amazon is a massive platform with an untapped audience where you can sell your gorgeous products, and a fantastic way to get visible! But where to start? Vicki shares it all here.

Vicki Weinberg founded Tiny Chipmunk, a bamboo baby brand, when her second child was just 6 weeks old. After years working in corporate roles, she wanted to work around her family and do something where the money she earned didn’t necessarily have to equate to the hours she put in.  Selling products seemed to be the answer.

Vicki offers product creation support and specialises in selling on Amazon.  She is also the host of a weekly podcast for product based entrepreneurs - Bring Your Product Idea to Life.  

Vicki shared more of her story that brought her here - I am always fascinated as to why women start their own businesses, aren't you?

We touched on which parts of the Visibility Buffet work for Vicki and her business. The Visibility Buffet is what I call the wide variety of ways to be visible. You can't eat everything at the buffet table, which ones do you dive into? 

We talked about selling your products on Amazon + why it's a brilliant platform to get on

Vicki shared her 3 essentials to improve your Amazon listings as well as some myths about selling on Amazon and what she really wished everyone knew.

A massive thank you to Vicki for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Vicki here

Buy Vicki's book here

Listen to me on Vicki's award winning podcast here: Marketing with Personality and Using SEO to get your products found.

Give her a follow on Instagram here

If you enjoyed this episode you might also want to check out these related podcast episodes:

Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Did you know that every single word you write says something about you? That includes your mission, your business, your project or your organisation? Every word is a part of your story.

On today's episode of Visibility Talks, I am joined by the very wise woman who wrote these words - Jackie Wilson from BrickHouse! Jackie is a storyteller and copywriter and my goodness, does she tell good stories. We had a really great conversation about the value of storytelling in our business journey and much more.

Jackie is the founder-owner of BrickHouse, a small copy &content creation company that serves mainly SMEs, and a media professional of many years’ standing.

She has over 30 years as a freelance writer, broadcaster and media trainer under her belt, and is a scrupulously precise editor, utterly pedantic and very word-choosy. As a media trainer she worked in parts of Africa and Central Asia with young journalists and reporters––something she still sees as thoroughly rewarding and the most fun to be had while working. 

Her content these days includes marketing copy, but she describes herself as a storyteller rather than a copywriter. A journalist to the bone, she does nothing without research, and the research object is her client’s story.

We talked a great deal about the value of storytelling in our businesses and how it ripples out to every single aspect of our marketing and promotional journey. 

Speaking of journeys, Jackie shared wisdom about the difference of the customer journey, our business journey, and our personal journey.

Jackie walked us the history of storytelling and why it’s so valuable and of course we touched on the contributions of AI and the importance of being authentic.

We also talked about one of my favourite topics - why does our Why matter? You know the one, the Big Why of why we do all of this - and how each of the chapters in our life matter and contribute to our business every day.

A big thank you to Jackie for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Jackie here and follow her on Instagram here, Facebook here and LinkedIn here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

On today's episode of Visibility Talks I am joined by the excellent Laura Robinson from Worditude! Laura is a marketing mentor and copywriter (I am proud to recommend her on my Sassy and Soft page). We had a really interesting conversation about making marketing and selling decisions about what suits YOU rather than an imaginary ideal client.

Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them put themselves first (instead of an imaginary ideal client).

• About how Laura started her business as a busy mum needing to earn extra money + what she learned in the early days that she wished others knew?

• Examining your own needs and how to make your business work around them

• What Laura's favourite part of being visible is (I like to call them your sausage rolls)?

• What’s your cheese + pineapple sticks (least favourite) part of being visible? 

• The joys of Voxer and adapting your business

• Our attitude to selling and the concept of the bombastic bully we fear we are, and the humble mumbler we really are, and how to get out of that cycle

• Making decisions on what suits you - sounds like a dream, where do we start?

• Making money hands-free - doesn’t that involve loads of tech?

• Managing your business with a chronic illness, I know a lot of listeners will relate to this. How do you do it?

• Managing your capacity

• Sharing responsibility with your clients

• Defining your own success

A big thank you to Laura for being such a brilliant guest! I learned so much and I hope you do too.

You can find out more about Laura here and follow her on Instagram here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

On today's episode of Visibility Talks I am joined by the brilliant Natalie Koussa! I love it when podcast guests are so up for a good natter, and Natalie and I got on like a house on fire! 

Natalie Koussa is a Podcast Tour Strategist and Message Mixologist. You might not know Natalie (yet), but you know her clients - they’ve been featured on your favourite industry-leading podcasts, on BBC Woman's Hour and in The Guardian.

In her pre-business life, Natalie was director of partnerships for a non-profit - where she was quoted in the New York Times and interviewed on national breakfast radio (her first taste of building a brand in her pyjamas!).

Natalie's the creator of The Speakeasy - a group program for best kept secret coaches & creatives ready to turn their message into a movement, and create a plentiful flow of clients by speaking on podcasts. Today we'll be talking about how to carve out your corner of your industry, spark your movement and create the impact (and the clients) you crave - even with a small audience. (I'm seriously tempted to join this program the next time she opens it!)

• Figuring out your messaging
• Pitching to podcasts and having fun with it
• How to make money from a small audience
• What counts as a small audience?
• Why do we think we wait to grow our audience before we sell to them
• How to start making that connection with your audience, especially if you’ve never done it before? Or perhaps it’s been a while since you did?
• If you’re trying to generate more leads but not seeing the sales, what do you see is often the missing link?
• Why is focusing on audience growth might actually be counter-intuitive
• What about if you have a bigger audience but not much engagement - where do you start there?

A big thank you to Natalie for being such an interesting guest and a shoutout to Keri Jarvis for connecting us. I learned so much and I hope you do too.

You can find out more about Natalie here and follow her on Instagram here.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

Don't forget to sign up to my free workshop - Five Ways To Make Your Website Sell More - happening on Wednesday 20th March!

On today's joyful and enthusiastic episode of Visibility Talks I am joined by no-BS business coach Libby Langley, who has worked with 6,000+ entrepreneurs, championing efficiency, profit, and joy in business. She is an Amazon bestselling author, and popular podcast host with her podcast Life in Business.

In this episode we talk about hustle culture and how vital it is to get off that treadmill

• How to be efficient and profitable without subscribing to hustle culture
• Asking ourselves the key question: “Does this make me happy?”
• How to find moments of calm vs wasting your time being busy for the sake of it
• How to stop perpetuating the myths of the million dollar business being solved with a $27 download
• What we both learned from our corporate backgrounds vs now
• Seeking out the right support that works for us
• Why Libby thinks women business owners have such a fear and get overwhelmed

A big thank you to Libby for being such a wonderful guest. It was such a fun and interesting chat!

You can find out more about Libby here, follow her on Instagram here and connect with her on LinkedIn here.

In this episode we mentioned two books:

Life in Business by Libby Langley

Work like a woman by Mary Portas

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

Welcome to another episode of Visibility Talks where I am delighted to be joined by our first ever international guest - live from New York, it's Selomé Samuel! We met in the comment section of a brilliant woman Simone Grace Seol, had an initial chat on a call and discovered that we would have a great conversation all about that VERY taboo topic - MONEY.

I do love talking about why money is such an issue and how to start tackling it (long time listeners may remember an early episode - Making Money + Making Mistakes). I think it's a massive hindrance to getting more visible for some women because let's not forget, in the great scheme of things it's still a new concept for women to earn their own money. As a consequence there is a severe lack of education around money, and so our nervous systems have not had the chance to learn how to regulate and essentially it can turn into a giant mess of push-me-pull-you about whether to earn more money and then what to do with what's required when you do earn more money and then the stories we tell ourselves about money and what we've learned. It's big!

The idea that we feel we are bad with money is not actually true. I loved talking with Selomé because as you can hear - she tell us that we are not uniquely broken but we have some behaviours that are unhelpful.

Selomé Samuel is a certified trauma-informed financial and life coach who wants to help people realize that anyone can be good with money. She’s also a creative who through doing her own work around money, realized how much money stress can hijack your creative energy. She believes that work around money is deep and has the power to ripple out for generations.

You can find out more about Selomé here on her website and here on Instagram.

We covered loads including:

Why Selomé loves talking about clarity around money

Where we should start with being more confident around money

The stories we tell ourselves about money and being ‘bad with money’

The emotional beliefs that have to be faced before that budget planner will work

How we can start regulating our nervous system when it comes to facing money challenges

The fact that when that budget planner you downloaded doesn’t work for you, you’re not a failure

The ‘should have’ goals instead of the stuff we want

The idea of ‘indulgent’ spending instead of looking at money to improve our lives. 

Giving yourself permission to enjoy the money you have

Taking responsibility to gain that clarity and face those fears

Liberation from money stress at last

and plenty more :)

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

Back in the summer of 2023, I asked my Instagram community whether you’d like to know more about behind-the-scenes of my launches and and what I do differently these days, and you overwhelmingly said YES. So we set about recording this before Christmas and now I'm delighted to share it with you.

So, this episode of Visibility Talks is a bit different, as not only am I being interviewed about this very topic by the wonderful Heather Hulbert (brand and web designer) but also we're doing it live in my living room from south east London, together with a very noisy cat, you're welcome. We got the giggles a lot, but I think that only adds to it, right?

We covered loads including:

How I’m (trying to) change the way I launch & why

How I created a buzz in my audience before my last course launch and how this compared to previous launches

What kind of content I used to prepare my audience

How I hosted my challenge this time (the free thing before offering the paid thing)

How when I opened doors, it was very quiet this time and what I did about that

The attitude pointers I read out to myself every launch which I thought would be helpful to share here:

Never assume audience knows what you do or what you're talking about (even if they've been following you for ages)

Make sure people who purchase get results and they will act as your cheerleaders

Everything is an experiment.

Just because sales are slow doesn't mean you are a bad entrepreneur

Make sure you delegate other things as much as possible (even if this means to your future self)

Ensure your sales copy adequately presents the offering - remember the first point - don't assume anything.

Allow people to digest the information, don't rush.

Leave posts on feed more than you think is necessary.

Don't be afraid to turn up too much. What is too much anyway?!

You are always surprised when people need to know information you've already shared so repost old content.

Remember that you love writing and you would do more of it if you weren't so scared of what might happen if you did.

Your sense of self worth does not equal your bank balance

and plenty more :)

I loved having this conversation with Heather so a massive thanks to her, and I hope you enjoy listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by the amazing Mel Wiggins. Mel is a coach who works with women to encourage us to be more courageous and she's even been a guest speaker in Visible Vibes.

We dive right into it!

How we show up in the world and how that affects what we do

How we can stop our inner critic from seizing the steering wheel when it comes to being more visible

How the stories we carry with us deeply affect how we run our business

Where we can start with being more courageous

How being more courageous is necessary to being more visible

How we need to address all aspects of ourselves to be more courageous

What is one key thing that you wish everyone knew about figuring out what works for you personally rather than just avoiding the work?

and plenty more :)

I loved having this conversation and I hope you enjoy listening!

Living in Northern Ireland with her husband, Dave and two children, Mel has been building her coaching business from a little seed of an idea to a strong and thriving community serving hundreds of women worldwide since 2016.

After a decade of working in non-profit management and activism roles, Mel decided to pivot her career to work with women who want to be more courageous in their lives and work.

As well as practical and holistic business advice for women and female leaders, Mel also focuses on breaking down the often subconscious barriers that women face, by opening up conversations about women in business, women earning money, patriarchy, sustainable business models and embodied leadership. She is an enneagram 1, a telly addict, a restorative practitioner, podcaster and an earnest home cook.

Mel believes in the power of women and girls all over the world to shape the now and change the future and believes that we need to challenge the narratives and boundaries that hold us back - both in our culture and within ourselves.

You can find out more on her website melwiggins.com and follow her on Instagram @melwiggins.

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by graphic designer and branding expert Liz Mosley. But we aren't talking about branding today, instead we're talking about something that Liz has been challenging herself with for some time and frankly I'm in awe!

We're talking about rejection.

I knew I had to get her on the podcast to talk about this because frankly,

We dive into a whole host of fascinating areas including:

The emotions we go through when it comes to facing rejection

Our personal experiences of rejection + how we handle it

How it's not actually about overcoming the fear of rejection

How it feels good to normalise all this stuff we go through as small business owners

How what we believe is working for someone on social media isn't always the case!

How we can stop worrying about being unique and start showing up as ourselves

What Liz's favourite part of the Visibility Buffet is - now known as the sausage rolls!

and plenty more :)

I loved having this conversation and I hope you enjoy listening!

Liz Mosley is a graphic designer with over 15 years' experience and now specialises in creating creative branding and animated GIFS for small business owners. She also hosts a podcast called Building Your Brand and teaches courses showing people how to create their own branding and GIFS if they don’t have the budget to outsource it. Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world. You can find out more on her website lizmosley.net and following her on Instagram @lizmmosley.

Oh and you can hear my episode on Liz's Building your Brand podcast here - the Radical Act of Showing up Online

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m so happy to be joined by copywriter and Chief Word Witch Siobhan Strodes. I have been learning with Siobhan all year on a brilliant feminist business course led by Keri Jarvis so I've had the great pleasure of getting to know her more after being Instagram buddies for some time.

After booking onto her Let Your Values Shine workshop it was great to realise - what are we all doing if we're not actually talking about our values more? I just felt really encouraged and inspired and this is why I wanted to invite her on the show!

We dive into a whole host of fascinating areas including:

How Siobhan came from a teaching background, stood for MP and now runs her successful copywriting business

Our joint fear of upsetting people online and how we managed to break through that fear

How juggling many hats of work and personal life and trying to separate those values is exhausting and what to do instead

How we both bring our personalities into our marketing and the evolution of that

How our values matter when it comes to running a business

How we can show our values in our businesses in a way that attracts more business

How showing our values helps us find our niche within a busy industry

Why it's important for our mental health and success to find people who align with our values

Are we embarrassing ourselves by showing our values or are we embarrassing ourselves by not?

Brilliant examples of values based marketing in the world (from big businesses to small!) such as donating a percentage of your profits to charity, explaining why you donate to a particular charity on a regular basis, donating your time to volunteering, and plenty more

What is virtue signalling and how we can avoid doing it

I loved having this conversation and I hope you enjoy listening!

Siobhan Strode is the founder of - and Chief Word Witch at - This Sister Scribes, where she helps founders learn to weave magic through their copy, capture their own unique voice, and cultivate an audience of raving fans. She combines over a decade of classroom teaching experience with her love of words to support women in business. During the last 6 years she has created wordy magic with 100s of them via courses, workshops, 1:1, and group programmes! When she’s not copy-coaching, she’s juggling raising three boys as feminists (and a collie!) with being an activist and campaigner. Her passion is supporting women to use their voices, tell their stories, and generally f*ck up the status quo."

Check out Siobhan's website here: www.thissisterscribes.com/ 

Follow Siobhan on Instagram here: www.instagram.com/thissisterscribes/

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x