Visibility Talks

So here we are, well and truly into the swing of season 2 of The High Vis podcast. Now, I promised in this season I would, of course, be giving visibility advice, but that I'd also take you behind the scenes of my own business. 

Well, not one to disappoint, we are indeed taking a look behind the scenes today. Yes, it's the big one. Today I am talking about money. Making money, spending money and what I've learnt from the mistakes I've made.  

Now, you should know, that I'm terrified to share what I'm going to share in this episode - but when has fear ever stopped me from doing anything? 

So I'm going to take you through each of my launches in 2020, I'll share with you how much each launch cost, and how much I made because, while I have spent money in untold ways this year, I'm sure you have too, I have also seen some huge wins. 

OK, so let's take it back to Jan 2020. I was struggling to pay my rent after some bad business decisions but I knew I wanted to scale and grow my business, and I really wanted to turn over 6 figures - a goal I'd set myself and nervously laughed about, but I knew I had to spend money to make money, and I know that I learn best when I take risks, and take decisive action.  

So how have I gone from struggling to pay rent, to moving into my own place, decorating it and buying my own furniture for the first time?

Well, I planned, I adapted, and I got creative. I separated out my self worth from every post and product I created, I showed up and I served my audience. 

I have learnt so much this year by getting specific on what I'm selling, who I'm selling to, I tracked and measured the results, I shifted when I needed to and I believed in my impact and here are my tips for how you can apply the same system to your business.

So there we have it. Come and share, over on Instagram or Facebook, what was your most valuable takeaway? I would love to hear from you. Don't forget to subscribe and why not leave a review if you found this episode helpful - See you next time!

Last week on the High Vis podcast we spoke about goals, how to set them and how to adapt as the goalposts move. So now you have a clearer idea of where you want to go, it's time to take a look at what it is you want to be known for. 

What DO you want to be known for and how do you get more people to know about you, so you can get more of those juicy juicy sales? 

Well, grab your notebook and pen folks because this is a big one. 

The simple fact of the matter is if you're not making the sales you want, it's because not enough of the right people know that you exist. So here's where we start with changing that. 

You need to increase your audience's awareness of what you do, what you sell and how you're different from everybody else out there. Sounds pretty simple when we break it down, right?

Ok,  so how do we know what we want to be known for?  Well, never fear, I have some key questions you can ask yourself to know what sets you apart and why your business is the perfect solution to your ideal client's problem. 

Being more visible online has never mattered more than in 2020, without being able to meet in person at all these wonderful events,  we have to get more specific, more obvious about what we offer, and ultimately what we're known for. 

I would love to hear from you over on Instagram, so please do screenshot and tag me @maddy.shine , take a video of you listening to the podcast when you're out on your daily walk and come back next week when we will be talking about …. Money and MISTAKES. Oh yes, we're going there! So make sure you're subscribed and tune in every Wednesday for a new episode. 

You can find Fiona's brilliant planning guide I mentioned in this episode on the link below: https://www.fionakellyphotography.com/planning-guide/

Hello and welcome to season 2 of The High Vis Podcast! I am of course back once again, like the renegade master himself. 

So what can you expect from season 2? Well, it's going to be more of what you all loved about the first season - advice to get more visible online, how to get the bookings you want and need, but I want to also give you more of a behind-the-scenes look at my business and deep-diving into some hot topics in this season. 

And I really wanted to kick this season off by talking about goal setting. Now, before you switch off thinking, not another flipping business coach talking about goals, I want to talk specifically, about how you can adapt when the goalposts keep changing because let's face it, 2020 has really shown the uncertainty of life and running a business. 

I'm going to share with you my own process of goal setting, how it's worked for me, as well as what's stopped me in the past from setting and meeting my goals because let's be real, succeeding can be as scary as failing.  

I am here to show you can still set goals in lockdown, how to adapt and how you can still smash it, even in this crazy year. 

Trust me when I say it's going to be a juicy season, so make sure you're subscribed and tune in every Wednesday for a new episode. If you loved this episode please do share that you're listening and tag me on Instagram @Maddy.Shine so I can see! 

Welcome back to the High Vis podcast with Maddy Shine, your SEO and visibility queen, for the final episode of season one! 

I started this podcast because I believe there is so much to talk about with regards to being more visible, but I know that it can feel overwhelming on where to begin, where to show up and how to get the results you desperately want and need. 

The last 12 weeks have been full of motivation, inspiration, insight and dare I say, wisdom, to get to the heart of what's holding you back from being more visible, how you can start showing up, how to get seen by your dream clients, and ultimately get booked.  

And we've covered quite a lot haven't we?!

Now, you know I believe reviewing any project is incredibly key, so I am practicing what I preach here. 

Join me as I recap on the lessons we've covered, what I've learnt about myself, and if I may quote Dolly Parton, how we can "figure out who you are and do it on purpose", because whether you like it or not, visibility is essential to build your business. 

A huge thank you to everyone who has tuned in this season, sent me a DM, shared and recommended the podcast. If there's a subject you'd like me to cover in season 2 come and tell over on Instagram @maddy.shine and until next time, stay safe and take care. 

Welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility.

I am delighted to be back with a brilliant guest and a high energy chat full of laughs, and a few cackles in my case, for you today. 

Joining me is Ellie Kime who, in her own words, is the loud laugh and 'words gal' at The Wedding Enthusiast. Ellie is an expert in helping small businesses write with personality and passion because writing about yourself can be hella tricky.  Don't we know it! 

Writing about yourself for your website or social media can be a dreaded task, so we dive into how to overcome the cringe when writing about yourself, how to get comfortable tooting your own horn and actually have some fun writing about you and your business. 

Ellie has some great tips to help you show up without feeling like you're showing off. 

You can find Ellie on Instagram @theweddingenthusiast and check out her website www.theweddingenthusiast.co.uk for more resources and ways to work together. 

If you're looking for some more help nailing your about page you can get 15% off Ellie's downloadable guide How to write the perfect About page or How to write the perfect out of office with the code  HIGHVIS15.

https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-about-page

https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-out-of-office-taking-auto-responders-from-nooo-to-oooh

Come and connect with me on instagram @maddy.shine, let me know which of these tips you loved and are going to try out, screenshot the episode and tag me, and drop me a DM to tell me who would play you in the movie of your life! 

Do you wish you were more consistent with marketing yourself but, well, you're not?  Are you overthinking every bit of content you make, meaning you want to do more, but you don't? 

Are you unsure if what you're doing right now is even making a difference? Well this is exactly what I'll be addressing in today's episode of the High Vis podcast. 

I have a not-so-secret formula to share with you to get more visible, so you can stop stressing out, grow your business and find those ideal clients that value you and your work. 

I wish someone had told me these simple steps much earlier on, I had to figure it out myself from experience, from coaching and courses and trying a lot of things that didn't work. 

So here's the deal. The not so secret formula to being more visible - plan, create and measure.

So many people overlook these 3 steps, I know because I used to overlook them thinking they took away from my creativity or the freedom of running my own business but believe me, it's so much easier when you follow the formula. 

Now don't get me wrong, you have to do the work, there are no shortcuts, but this formula means you can finally stop wasting time and start putting in place the things you need to do to be more visible and get seen by your dream clients and customers. 

You can finally understand what you need to do and how to do it to get the results you want and need. 

You can use today's podcast to build on what you learnt from episode 9 - Building a strong foundation to be more visible and come and tell me on Instagram @Maddy.Shine what your favourite tip was. If you enjoy today's episode why not take a screenshot, tag me and share the love! 

I'll see you next time on the High Vis podcast, stay safe and take care x

Hello and welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility.

It's been a busy few weeks over at Shine HQ launching 3 new offerings, moving house, and by being even more visible,  I've been interviewed on various blogs and podcasts which has got me chatting with hundreds of entrepreneurs along the way. 

I've heard from lots of business owners who are struggling to show up, feeling fresh out of creativity and just a bit wobbly, and really, who can blame them! No one ever told us what it's truly like to run a business or how to market it. 

So this week I want to bring to you a foundational piece of work that after 8 years in business I constantly come back to so you can get confident with putting yourself out there, being more visible and securing those sales.

That is who is my ideal client? Why would they buy from me and how am I going to sell it? I think about this all the time. 

Getting clear on these foundational questions is like building a sturdy house, you have to start with strong foundations. 

To build a sustainable business you need to start with strong foundations too. That means knowing what you sell, to who, and how you want to grow your business. 

With strong foundations you can stop wasting time and start putting in place the things you need to show up and get seen by your dream clients. You can finally understand what works and how to get results.

So let's build those foundations of your business to stand strong and move your business forward. 

Come over and tell me on instagram @maddy.shine which of these tips you're going to try out so I can cheer you on! 

I believe visibility is absolutely essential to making a success of your business. You need to be constantly reminding the right people you exist, and that you are the right one to solve their problems. 

But I get it, you're a perfectionist, you feel stuck and so, you do nothing. 

You're in a cycle of self doubt with no support which is a mega lonely place to be - I know, I've been there and I don't recommend it. 

So I want to speak to you today about the power of community, because seeking out other people in a similar position to you, either in life or in business is such a powerful thing. 

Being a part of a group of like minded people who share your values, who cheer you on is so valuable. I've seen first hand in my business the wins that have come from being a part of a safe and open space to explore and learn. 

Imagine if you could share the challenges you're facing with others who are in the same position….Well, I am MEGA excited to announce that I have created a new membership community - Visibiliyay! 

This is a new community for female entrepreneurs who want to get more visible, like, now! A place to connect with other passionate business owners who want to put themselves out there, celebrate the wins and find the learnings in the challenges.

Visibiliyay is going to take you from, "Argh I can't do it" to "OMG I really can" as you binge on advice that you can't Google, learn how to market yourself, and get a plan of action in place to get the results you want and need to make a success of your business. 

Doors won't be open for long so if you're ready to be part of something magical, if you've been craving some support and accountability then Visibiliyay is for YOU! 

https://maddyshine.co.uk/

Drop me a DM on Instagram @maddy.shine and and let me know what you loved about this episode.

Visibility is essential to making a success of your business, but I know that it can feel overwhelming on where to begin. After all, no one told us what it's truly like to run a business, how much you have to put yourself out there and break out of your comfort zone. 

Visibility brings up all kinds of emotions, and a really common one that I often have chats about in my DMs with my clients and community is imposter syndrome. 

But what is imposter syndrome? And how do you deal with it? 

Well, if you feel like you're always waiting for someone to come and tap you on the shoulder, pull you aside and tell you you've been found out - that they know this isn't your 'real' job and you better jog on home, then you're experiencing imposter syndrome. 

But it turns out everyone I speak to has, at some point, experienced this and it really makes a difference as to how you show up in your businesses.

I would be fibbing if I said I didn't experience it myself, but the good news is we don't have to feel like this . 

Imposter syndrome doesn't have to kick you in the butt,  so today I'm sharing some bite sized pearls of wisdom on how I quit feeling like an imposter, and how you can too! 

Oh and by the way, my 8 week Blogging for Gold programme  is open for enrolment, so do come and check it out where I walk you through the type of content you need to be creating to get more bookings by ranking on page one of Google. 

Come and tell me on Instagram @maddy.shine if you found this episode helpful. Subscribe to the podcast on your favourite podcast app and you find more visibility resources along with my Blogging for Gold programme at maddyshine.co.uk

Welcome back to the High Vis podcast with me, Maddy Shine, SEO and visibility queen and your biz bestie. 

This week I am joined by the brilliant, Sara Dalrymple, personal branding photographer, sales expert and visibility superfan. 

Today Sara and I are tackling a hot topic - how you can start selling on Instagram in a way that feels amazing for you!

So how do you appear in someone's DMs without feeling like a total weirdo? How do you get over that fear of rejection and where do you even start?

Well, Sara is here sharing her pearls of wisdom on how to ditch the icky sales pitch, build genuine human connections and generate leads to get the sales you want and need by just being you.  

If you find something useful in today's chat, why not try out what you learnt by dropping me a DM  @maddy.shine and let me know what you loved about the episode.  For even more tips on showing up online head over to my website maddyshine.co.uk

You can connect with Sara on Instagram @saradalrymple1 and you can find loads of juicy resources for selling in a way that feels good for you on Sara's website at www.saradalrymple.co.uk

See you next week!