Visibility Talks

Well, hello! Welcome back to The High Vis Podcast with me Maddy Shine - your biz bestie for visibility. 

In the High Vis podcast, you'll get juicy advice on how to be more visible, get your business seen more by the right kind of people, PLUS you'll get a dose of behind-the-scenes goings-on in my business. 

Now, I love sharing my thoughts and feelings with you on this podcast but let me tell you my imposter syndrome has never felt so strong as when I sit on my own to record these episodes. It feels so incredibly vulnerable and when I couldn't sleep the other night following my first full day of screen time following my summer break, it got me thinking about not feeling "good enough". What is "good enough"? Good enough for who and why does it even matter?

You see, as business owners, we strive to be the best we can be. We want the best sales results, to offer the best products and services, to have the best social media or website and when that doesn't happen we get frustrated, overwhelmed, and we simply stop showing up. 

But here's the thing. We often mix up striving to be the best we can be, with the idea of being perfect, so we tell ourselves we're not good enough but that is simply not true. 

So today I want to share with you what I reflect on when I don't feel like anything I do is good enough, and give you a few reality checks to come back to when you have that sneaking feeling of self-doubt. 

I do hope you find this episode useful, if you do come and tell me on Instagram @Maddy.Shine -  slide on into my DMs. 

Oh, and do check out my week-long free challenge! We start Monday 27th September covering how to create content so you can show up and get booked! 

https://maddyshine.co.uk/challenge/ 

I would LOVE to see you there. 

As you know, The High Vis podcast is here to help you be more visible, get booked by your dream clients, and give you a good dose of behind-the-scenes goings-on in my business. 

So with that in mind, I want to share a recent discovery I've made, and that is that I am, in fact, a creative person, and news flash! As a business owner, you are too. 

You see, for so long I didn't believe I was creative, but I actually spend a lot of my time creating - be that writing blogs, creating social media content, making this podcast! And I don't think our need for creativity and inspiration gets talked about enough. 

Now shout if this sounds familiar! I find that I'll go through bursts of creativity and then beat myself up when I don't feel creative or when I don't know what to post, or what to say and nothing is coming easily. 

So how can we find this elusive inspiration that helps us find ideas for our content? 

Well, in today's episode I've got a few prompt questions for you to get the creativity flowing, so you can find your sources of inspiration and start planning your content. 

I've said it before and I'll say it again, we can't wait to feel confident to then start doing what we want to do, we have to try things out. It's all part of playing the game of 'where we want to be'. 

This is a great time to start building a stash of content ideas, and a great time to get creative, and start experimenting with your content to see what works for you so I hope this episode inspires you to take action! 

Make sure you hit follow and subscribe so you don't miss new episodes and tag me on Instagram @maddy.shine, I love to see where you're listening from! Ooh and please do take a moment to leave a review on iTunes, it really helps, I would be so grateful! And send this podcast to a pal who needs to hear this too! 

I imagine I'm not the only one who bought a pile of things over lockdown, thinking I would finally have time to give That Thing a go. So alongside a stack of books, there's also a calligraphy kit and a paint-by-numbers set that I asked for for my birthday that remain untouched, and there's even a keyboard in the corner collecting dust. 

But, guess what peeps! This week I actually got round to reading one of those many books. I went to the pub and I got stuck into The Practice by marketing guru Seth Godin, and I really allowed myself to reflect on what I was reading, so I wanted to share some of my thoughts and insights here with you today.

Now, I love dipping in and out of Seth's world, he's extremely wise and thought-provoking, he's not one of these pale, stale and male dudes, he's brilliant and The Practice is all about how sharing our creative work takes courage and it's a constant practice - Well don't we know it! As business owners, we have to summon this courage all the time and the same logic applies to visibility. It's a practice, it's a muscle we have to train. 

You see, we know being self-employed comes with risks, and it's scary, but we have to try things out, and we have to commit to practising because that's how we learn and that's how we improve. 

So join me for some practical tips to get you started practising and training your visibility muscles. 

Do make sure you hit follow and subscribe so you don't miss new episodes, and please do tag me on Instagram @maddy.shine, I love to see where you're listening from! 

Oh, and don't forget enrollment to my membership community, Visibiliyay is now open! You can find all the information here at visibiliyay.com. I really hope you'll check it out and come join us.

OK peeps, I've been putting myself through a really hard time recently, comparing myself to a higher version that simply doesn't exist, and of course, comparing myself to others on Instagram who look like they're doing really well, because, in an ideal world, I would be perfect at everything. 

I'd be perfect at emails, social media, sales, I would be creating Reels regularly, I would batch record my podcasts, and so on and so on….until I think, good God woman …Stop!

This all leads to overwhelm, and I don't know about you, but I pretty much cancel myself when I feel overwhelmed. We've all been known to throw the baby out with the bathwater because we don't like being bad at something. We feel like we have to do everything perfectly, surpassing all standards that have gone before, otherwise, we simply shouldn't bother and we should be cancelled. 

But I've come to realise, time and time again, that done really is better than perfect. I love this saying, done is better than perfect because it doesn't actually have to be all or nothing. 

So today let's take a look at how you can try one thing at a time, and move forward step by step because you don't have to (and can't) do it all. 

I'd love you to pop me a DM which one thing are you going to try to be more visible today? You can find me on Instagram @Maddy.Shine 

And don't forget, enrollment to my membership community, Visibiliyay is now open! You can find all the information on my website www.maddyshine.co.uk. I really hope you'll check it out and come join us.

Hello everyone Maddy Shine here, host of your favourite visibility podcast - the High Vis podcast your biz bestie for visibility. 

Back once again to talk to you all about the great game of managing expectations. 

Now, this is something I face time and time again in my business, and while, yes it does get easier, the challenges also get bigger so it's a constant practice. 

The thing is, expectations are simply a gap between hope and fear. The hope that things will happen and the fear that they won't. 

So I have a little exercise to share with you today that I do to help me manage my expectations, and I'll be honest, I'm going through a bit of a challenging one right now so we'll get into that too. 

Because the truth is, you can achieve anything you want to, but we do have to do the work, get comfortable with uncertainty and learn which voices to listen to and which ones to put on mute.

And, if you're wondering how on earth you're going to make your dreams and goals happen then listen up because I have just the ticket for you! 

The doors are now open to join my membership community, Visibiliyay! A community of female entrepreneurs from all walks of life, ready to cheer you on as we gather to learn, become more visible and grow our businesses. 

You can find more information on my website www.maddyshine.co.uk I really hope you'll check it out and come join us.

Make sure that you hit subscribe to not miss new episodes, and please do share on social media when you're listening, tag me so I can see @Maddy.Shine on Instagram and why not share this episode with a pal who could do with hearing this too! 

Hello everyone Maddy Shine here, back with a fresh episode all about personal branding, aka, being the face of your business.

Now, this is something I do every day, but believe me, that wasn't always the case and it definitely wasn't a smooth journey to get there. I was mortified at the idea of showing up on camera, sharing my face on Stories, hopping on Lives, but the thing is, it's been a total game-changer for my business. 

So in Episode 20 of the High Vis podcast, I want to tell you all about how I came to be very comfortable with being the face of my brand and how you can too. 

I'll talk about the benefits of showing your face more, not just a theory, but the actual results that you can get, and hopefully, by the end of today's episode, you'll feel ready to show up more or in front of the camera to share more of your stories so you can see the positive results to your business too. 

I've got a few tried and tested tips for you today to get you sharing more of your brilliant skills and expertise and start building genuine connections with your ideal clients. So come and let me know on Instagram @maddy.shine which of these tips you're going to put into action, and tag me, so I can cheer you on!

Make sure you hit subscribe so you don't miss out on future episodes, oh and please do take a moment to leave a review on Apple Podcasts, it really helps and I would be so grateful! 

Hello everyone and welcome back to your favourite visibility podcast, with me Maddy Shine, your biz bestie for visibility. 

I can hardly believe it's been six months since we rather abruptly ended Season 2 of the podcast. Crazy. But in fact, why I took such a long break rather links to today's topic.  

You see, I asked my free Facebook community ("Seeking Exciting Opportunities") what they'd like to hear in this episode, and boy, were the votes unanimous. 

They overwhelmingly said - Overwhelm.  

Everyone is feeling it, everyone does feel it, so what can we do about it so that it doesn't bring us down completely? Because let's face it, simply existing over the last year has felt exhausting. 

Fear not, overwhelm and I are actually old friends, so I'm quite happy to share what works for me, what I've seen work for my clients, and I'll be completely honest about it. You know me,  I'm pretty no-nonsense. 

So we'll keep it simple and I'll leave you with 3 action points to overcome the overwhelm, explain how to break down tasks to bitesize chunks, and share what you can do to make your workflow easier to keep the overwhelm at bay in the future. 

Here are the links to the resources mentioned in this episode: 

• Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://uk.bookshop.org/a/7010/9780753558690
  
• The Practice by Seth Godin https://uk.bookshop.org/books/the-practice/9780241470046 

I can't wait to share what's going to be a juicy season 3 so make sure that you tune in every Wednesday, hit subscribe and please do share on social media when you're listening, tag me so I can see @Maddy.Shine on Instagram and why not share this episode with a pal who could do with hearing this too! 

So here we are, the final episode before the Christmas break! We will, of course, be back in the new year dishing out even more visibility advice, but today I want to share with you how to get the beautiful images on your website seen by Google, and how they can play a part in boosting you up to that first page of results, because that's what you're here to learn about, right! 

I'm also going to take you behind the scenes for an end of year review of my business, and I'll be posing some questions to you that can help you reflect on your year whatever type of business you have. 

So how can the images on your website help you climb the pages of Google, and why does that even matter? Well less than 1% of people searching click through to page 2, so if you're not on that first page, you're not getting found. 

And you might say "but Maddy, I'll never get to page one!" then let me tell you I've seen small businesses just like yours get to page one and win over big brands by following the very advice I'm sharing today. 

Remember, it's all about seeking out those exciting opportunities, after all, that's what SEO stands for - Seeking Exciting Opportunities and there are plenty of them.

There really are so many ways to get your images seen by your ideal clients, which is fantastically motivating, so I hope this episode inspires you to try out this 8 step plan. Come and tell me on Instagram @maddy.shine if it does! 

Make sure you hit subscribe so you don't miss out on future episodes of the High Vis podcast and I hope however you spend the holidays that you give yourself some time to recoup, reflect, and enjoy! 

Ooh and please do take a moment to leave a review on iTunes, it really helps, and send this podcast to a pal who needs to hear this too.

Here are the links to the resources mentioned in this episode: 

• TinyJpeg: https://tinyjpg.com/ 
• Does Google know I exist (and how to change that) https://business-shine.co.uk/does-google-know-i-exist/
• The High Vis Podcast Ep15 Making money + making mistakes

I can't wait to see you again in 2021! 

As your SEO Queen, I've made it my personal mission to share how you can use SEO in a fun and motivating way, which is why I like to say SEO stands for seeking exciting opportunities and guess what? You don't have to be the next tech genius to be good at it. 

So today I want to talk to you about the power of Yoast - the free SEO tool that you need! 

Now, I know SEO isn't the sexiest of topics and scrolling through Instagram is more a lot more fun but here's the thing - your dream clients are out there Googling your services or your products, but you're not there. You're nowhere to be seen, or you're all the way down on page 22 of Google, if that.

So how do we get Google to know we exist?  What is this magical tool, and do you really need it in your life? 

Well, I'm going to break down for you how to start figuring out what your clients are Googling (Hint: it's often not the same words or phrases as you think)

I'll then share with you where to start with adding the words or phrases to your website using Yoast, as well as running through some common SEO & keyword myths, so you can make the most of Yoast and get found. 

So give it a go. Get those Yoast lights changing from red to green, as David Gray would say circa 1999! If you're inspired to work on your SEO after listening tag me on Instagram @Maddy.Shine so I can cheer you on. 

All the links mentioned in the episode are below: 

• Yoast Plugin for WordPress: https://yoast.com/wordpress/plugins/seo/
• Yoast Plugin non-WordPress: https://yoast.com/research/real-time-content-analysis/
• Do I really need to blog? 65 reasons you should start blogging: https://business-shine.co.uk/do-i-really-need-to-blog
• The High Vis Podcast: Ep 16. How to never run out of content again
• Keywords Everywhere: https://keywordseverywhere.com

If you are wanting support, accountability and to dive deeper into blogging, SEO & keywords, come and sign up for the 10-week Blogging for Gold course. You can sign up for the waiting list now! 

https://maddyshine.co.uk/

If you enjoyed this episode make sure you hit subscribe, and tune in every Wednesday for new episodes. Please do share on social media if you're listening, tag me @Maddy.Shine on Instagram and why not share this episode with your biz bestie. 

Hello and welcome back to The High Vis Podcast! Today we continue with the high vibes of Season 2 as I take you behind the scenes and dish out even more visibility advice to get you found, and get you booked! 

Now, we know that creating useful and memorable content is key to getting visible. It's a fantastic way to show off your expertise, to remind people you exist, and to show them that you are the person they have been searching for. But it's hard to always come up with fresh ideas, and to not be hit by an existential crisis after every post, leaving you questioning if you can do this whole running a business thing?

I hear you, I've been there, 

Well, I have 8 tips for how you can create content that connects you with those dream clients and how to get more value out of the content you already have. After all, we aren't trying to recreate the wheel here!  

I'm going walk you through all the assumptions people make when it comes to content and their audience, I'll walk you through the solutions, and I'll show you how to never run out of content ideas ever again.  

So notepads and pens at the ready peeps! Hopefully, my clients won't kill me for giving away all these secrets! 

Come and tell me over on Instagram or Facebook, which tip you loved in this episode, which will you be trying out? I would love to hear from you. Don't forget to subscribe and why not leave a review if you found this episode helpful. 

You can have a read of my recent guest blog post all about being child-free on the link below 

https://www.booandmaddie.com/on-being-childfree-maddys-story/

See you next time!