Visibility Talks

In last week's episode I spoke about ideal clients, how to find them and why they matter.

So now you know who you want to attract, I'm excited to talk to you all about what to actually say on your website to get found online a.k.a. What are your keywords and what do you do with them? Because what you say on your website, or more specifically, the words you use on your website are absolutely key in attracting those ideal clients.  

I share some tips and tools for how to start using keywords, as well as some myth busting truth bombs to share with you because this is a topic that people can really overthink. 

People often assume using keywords is really complicated, and sure, you can make it complicated, or you can make it nice and simple. 

So today, let's keep it nice and simple. 

Your ideal clients are out there searching for what you do, and let me tell you now search engines are not our enemy, they are our frenemies. 

Search engines want to help us show up, but firstly they need us to have the words on our website that our ideal clients are Googling. 

So come and send me a DM @maddy.shine on Instagram and let me know how you've been using keywords up till now, and what you're going to start doing after listening to this episode. 

Lastly, if you are ready to show up, to get seen and get booked in just a week, come and join my free week long training starting 29th June! 

https://business-shine.co.uk/challenge-party-june-2020/

See you next week! 

I get asked all the time does having an ideal client REALLY matter? Does it make a difference? And what if you don't want one?  So I'm very excited to talk to you all about ideal clients and answer these questions. 

Firstly,  let me remind you, it's your decision what kind of work you want to do and who you work with. 

If you're just starting out (or even when bookings have dipped), you might think "I'll take any work going" but let me tell you now, when you know who you want to work with, their values, their location, their budget  - you will get more bookings. 

If you throw out the net and hope for the best, you won't attract the work you love or the people who share your values, so you need to niche down and know who it is you want to be talking to. 

Now, this isn't just some woo woo thing, it's as simple as when you're clear on your ideal client,  it becomes clear to them that you're the right person to help!  And the best bit is, there isn't a finite amount of your ideal clients. 

So I have some top tips to share with you to help you find your niche, show up as yourself, and ultimately get more of the work you want. 

Come and tell me on Instagram @maddy.shine which was your favourite tip and what you'd like me to talk about in the future. 

Remember, visibility is absolutely essential to making a success of your business so if you're overthinking your social media or you want to be on page one of Google but aren't sure where to start then come and join the waiting list for Blogging for Gold www.business-shine.co.uk/blogging-for-gold-doors-closed/ to be the first to know when enrolment is open again! 

You can also subscribe to the podcast on your favourite podcast app and find more visibility resources at maddyshine.co.uk

Last week I spoke about how to show up and how to share more of your personality online, but sharing more also means being more open about sharing your thoughts and your opinions. 

Now, in the past this is something I have definitely shied away from publicly. I focused on sharing my business and I didn't know how, or feel comfortable, to bring my politics, opinions or world events into that.

I understand you might feel uncomfortable talking about these subjects too. So I asked Alice Gabb along to speak about her experience in starting her business, aligning her business with her values and how she shows up unafraid to have difficult conversations. 

Alice is a calligrapher, artist and activist and I wanted to know how she ties this all together and as she says, gets comfortable with having those uncomfortable conversations that are so needed. 

Alice has a beautiful, successful luxury brand and has always been unafraid to explicitly share her views. 

It's a bit of a big one this week, but these conversations are something I am working to get more comfortable with myself and I welcome you to join me. 

You can see more of Alice's beautiful work at www.alicegabb.com and follow her over on Instagram @alicegabb

If you'd like to learn more here is what I've been reading and watching this week that you can go and check out:

• Alice talking about anti-racism on IGTV
• Follow Nova Reid on Instagram (https://www.instagram.com/novareidofficial/)
• Follow Rachel Cargle on Instagram (https://www.instagram.com/rachel.cargle/)
• Follow @trudilebron (join her Facebook group "Business Remixed)
• Read Nova Reid's Anti-Racism guide (https://view.flodesk.com/pages/5edac0c82eacb0002608f093)
• Read Me and White Supremacy by Layla F Saad (https://www.meandwhitesupremacybook.com/)
• Watch Black AF on Netflix 

Come follow along @maddy.shine, subscribe to the podcast on your app of choice and find more visibility resources at maddyshine.co.uk

See you next week!

Hello there, I'm Maddy Shine, and no that is not my birth name but more on that shortly. I'm your SEO and visibility queen, host of the High Vis podcast and your biz bestie for visibility. 

I feel moved to share this because if I don't, it wouldn't feel authentic to talk about visibility and growing a business without talking about how to include being an actual human.

I have found that we often tend to forget that behind the beautiful experiences we share on this platform, we are actually allowed to show up with other things too. If we are scared of "putting people off" or "that's not what my audience is here for" then we need to look at why (definitely something I've fallen into the trap of in the past)

I'm talking, of course, about the anti-racism education that is SO needed right now, and has always been needed.

In the past, I'll be honest (even though it makes me feel deeply uncomfortable to do so) I have watched and then flipped through stories and posts, praying for better and hoping people resolve it and justice is found but really I just didn't want to feel uncomfortable.

Being uncomfortable is the very tip of the iceberg of privilege I'm sitting on and I don't want to feel like I'm being quiet about it any more. I've been on an online meditation retreat every evening this weekend and so I've had the opportunity to reflect on everything that I'm reading and recognising my privilege in being able to do so. I do not take this for granted.

I'm educating myself this week starting with the following: 

Workshop for white coaches (but to be honest all white business owners)

//www.trudilebron.com/emergencyworkshop

People to follow and learn from on Instagram:

www.instagram.com/novareidofficial/

www.instagram.com/rachel.cargle/

www.instagram.com/thegreatunlearn/

www.instagram.com/shiftingtheculture/

Petitions to sign, resources to learn from

https://blacklivesmatters.carrd.co/

Books to read:

Why I'm no longer talking to white people about race by Reni Eddo-Lodge 

Me and White Supremacy by Layla Saad 

Brit(ish) by Akua Hirsch 

I believe visibility is absolutely essential to making a success of your business. No matter if you are fully booked or have zero bookings, you need to be constantly reminding the right people you exist and that you are the perfect person to solve their problem. 

I know that it can feel overwhelming on where to begin when showing up to get the results you desperately want and need. 

So how do you start showing up and sharing your personality? What's enough? What's too far? Argh. These are some pretty common queries that I want to help you figure out. 

Firstly let me say that people buy from people, we're not robots, or faceless brands so we need to share not only our expertise, but our personalities and show up authentically as ourselves  - an overused word I know, but it's true.  

So where do we start and how do we get over the fear of what others might think ?

Well, PSA right here! Listen up. 

You will never be criticised by someone doing more than you, only by those doing less than you and the people who judge us are not our ideal clients. 

I run my own business because I love what I do, so it's perfectly acceptable to share that I enjoy what I do. 

When I acknowledged this, this is where it all began to change. I publicly celebrated wins, I shared my gratitude for simple things and I started to attract my ideal clients. 

Follow me on Instagram

Check out ways to work with me

Hello! I'm Maddy Shine, SEO and visibility queen and your biz bestie. 

OMG, I'm having to resist telling you everything about this podcast immediately, but trust me there are many exciting things to come, I've not just led you in with colourful artwork and a very jazzy theme tune.

So why have I started this podcast? What you can expect for season one of the High Vis podcast? And what makes me qualified to talk about this?

Well, we all need visibility to build our business and whether you like it or not you need to be reminding people you exist and show them that you are the right person to solve their problem. 

But the problem with visibility is that we're all overthinking it. And that is where we're going to begin. 

Getting out there can feel overwhelming, knowing where to show up and how to get the results you want can be daunting and uncomfortable.

But if you are passionate, if you're driven, then I'm making this podcast for you, and you're here because you are ready to be more visible, to be page one on Google and appear above your competitors. 

I've worked with hundreds of entrepreneurs to get more bookings through being more visible and I love making businesses shine - hence the name, so let's get started.

Let's get visible and get booked up!

Come follow along @maddy.shine on Instagram, subscribe to the podcast on your app of choice and find more visibility resources at maddyshine.co.uk

Welcome to the High Vis podcast, your biz bestie for visibility with me your host Maddy Shine. Subscribe for weekly updates every Wednesday.

First episode goes live Wednesday 27th May 2020.

Follow me on Instagram

Check out ways to work with me