Startup Knockout Germany

#4 Engineer re-tools Love, Food - Noelia Gonzalez vs Convenience Food 🥗♥️ 🤜🤜 🍔🍕


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"So, let me get this straight...someone will come to my house and cook for me?

  ...AND clean?
    ...AND do the shopping? 

Show me, SHOW ME NOW!! 🤗

Noelia Gonzalez Vila is the CEO and Founder of Joy and Meal, a Munich-based startup that's taking this Spanish, former mechanical engineer for the ride of her life! 

She talked to us about being an entrepreneur in Germany and how she picked a fight with convenience food for the good of families and line cooks everywhere!

🤜🍕🍔


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🥊 STARTUP KNOCKOUT GERMANY 🥊

💥 Hard-hitting Learnings from The German Startup Scene 

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In Today’s Discussion:


1. THE MECHANICAL ENGINEER VEERS FROM TRADITIONAL PLAN

Noelia built a career building systems for some big players in German-speaking countries. 

But it wasn't fast enough, nor innovative enough for her. She explains the move to FoodTech.


2. THE BEGINNINGS OF JOY AND MEAL

So how does an engineer approach a FoodTech startup. By building systems, of course! 

Noelia takes us through the early days and the accelerators that gave Joy and Meal a leg up. 


3. JOY AND MEAL BUILDS AND ADJUSTS TO CHANGING MARKET SIGNALS

Never straightforward, that's the mantra of every startup. Joy and Meal takes on new talent to help it pivot to a clear signal from the market. 


4. GERMAN CORPORATE vs SPAIN'S

Germany can hold it's head high when it comes to autonomy, but still has some work to do getting women into positions of responsibility when it comes to engineering.


5. WIN LOSE or DRAW

We shoot some concepts at Noelia and she gives us her thoughts and predictions:

     1)  Joy and Meal expanding to more cities in Germany in the next year

     2) The traditional German diet becoming less prevalent in Germany in the next 5-10 years

     3) Joy and Meal becoming the next Airbnb of startups that at first seem counterintuitive, but become normal eventually

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FIND US ONLINE!


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https://www.youtube.com/@startupknockout

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https://twitter.com/startupknockout

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LinkedIn:

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AND FROM OUR GUEST - JOY and MEAL:

JOY and MEAL on LinkedIn:

https://www.LinkedIn.com/company/Joy-and-Meal/

JOY and MEAL Website:

https://joyandmeal.com

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ATTRIBUTIONS

Thanks to all you creators out there!

Without you, this would just be me talking. And nobody wants to see that 😜


Sounds 

• [Boxing Bell Signals] by Herkules92 freesound.org""

• [soft quick punch] by https://mixkit.co/free-sound-effects/...

• [weak hit impact] by https://mixkit.co/free-sound-effects/...

• [Bamboo Swing, A7] by InspectorJ freesound.org""

• [Hip Hop] It by BlackTrendMusic


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#startup  #germany  #podcast   #foodtechnology #womanpower

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Startup Knockout GermanyBy Timo Higgs