eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI. Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product awards from Allure, Cosmopolitan, and SELF, and media recognition from the Shortys, Webbys, and Digiday. Before her time at eos, she had a decade-long career in specialty retail, leading brand development of the successful beauty segment at Bath & Body Works. She was also a strategy consultant to Fortune 100 clients at The Boston Consulting Group. Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI.Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product awards from Allure, Cosmopolitan, and SELF, and media recognition from the Shortys, Webbys, and Digiday. Before her time at eos, she had a decade-long career in specialty retail, leading brand development of the successful beauty segment at Bath & Body Works. She was also a strategy consultant to Fortune 100 clients at The Boston Consulting Group.Brought to you by Mekanism.

eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI. Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product awards from Allure, Cosmopolitan, and SELF, and media recognition from the Shortys, Webbys, and Digiday. Before her time at eos, she had a decade-long career in specialty retail, leading brand development of the successful beauty segment at Bath &amp; Body Works. She was also a strategy consultant to Fortune 100 clients at The Boston Consulting Group. Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

#4: eos CMO Soyoung Kang | Calculated Risk

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" target="_blank" rel="noreferrer noopener">Mekanism</a>.

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In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism.

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul &amp; Science Podcast. Soul &amp; Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul &amp; Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by <a href="https://mekanism.com/" rel="noopener noreferrer">Mekanism</a>.

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#4: eos CMO Soyoung Kang | Calculated Risk

#4: eos CMO Soyoung Kang | Calculated Risk

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