In this episode of “Harmonious at Lunch,” host Brandon Gano sits down with Karen Roberts, a seasoned expert who has turned her passion for podcasting into a thriving business. Karen reveals the four critical steps you need to transform your podcast from a passion project into a powerful tool that generates real return on investment (ROI).

Karen’s journey from fitness industry veteran to a top 1% podcaster is nothing short of inspiring. She shares how she stumbled into podcasting during the pandemic, initially with a lack of direction, only to later refine her approach into a well-oiled system that aligns perfectly with her business goals. If you're a business owner, entrepreneur, or executive looking to leverage podcasting as a tool for growth, this episode is packed with practical advice you can apply immediately.

Key Highlights:

1. Alignment is Key: Karen emphasizes the importance of ensuring your podcast aligns with your business goals. Her own shift from “A Coffee with Karen” to “Podcast Profits Unleashed” illustrates the power of a clear, consistent message across all platforms.
2. Creating Valuable Content: Learn how to craft episodes that not only attract your ideal clients but also convert them into leads by subtly shifting their beliefs and guiding them towards taking action.
3. Turning Listeners into Leads: Discover Karen’s strategy for converting podcast listeners into leads. She stresses the importance of offering a clear next step for your audience, rather than directing them to multiple social media platforms.
4. Growing Your Audience: Karen discusses the importance of guesting on other podcasts to reach new audiences and leverage the evergreen nature of podcast content for long-term growth.

Don’t miss Karen’s exclusive freebie: a comprehensive mini-course designed to help coaches and experts turn their podcast into a powerful sales machine. Visit https://podcastprofitsunleashed.com/free to access this valuable resource.

Connect with Karen Roberts:

• Facebook: https://www.facebook.com/karen.roberts.790256
• LinkedIn: https://www.linkedin.com/in/karen-roberts-coaching/
• Instagram: https://www.instagram.com/karenroberts.tv/
• YouTube: https://youtube.com/channel/UCJQVgHgHOYR4aYcvncxoA7w

If you’re serious about making your podcast work for your business, this episode is a must-listen. Join us and discover how you can align your podcast with your business, create compelling content, convert listeners into leads, and ultimately grow your audience.

Remember to like, comment, and subscribe to “Harmonious at Lunch” for more bite-sized business advice. And don’t forget to visit https://whadif.com/ for more ways to gain clarity in your business operations.

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