Ever walk out of a networking meeting feeling like you were just a walking dollar sign? In this solo episode, Harmonious at Lunch host Brandon gets brutally honest about a recent encounter that highlights the biggest problem in modern business networking.

If you're tired of transactional conversations that go nowhere, this is a must-listen. Brandon breaks down why a 'sales-first' approach guarantees you won't be remembered and will never get a referral. He challenges every business owner to look in the mirror and ask: Are you building genuine relationships or just collecting leads? Discover the long-term, ethical strategy for creating a powerful network built on trust, not transactions.

Chapters:

[00:00] - A Networking PSA Every Entrepreneur Needs to Hear

[00:45] - The Frustrating Story: "It's Nice to Meet You... Again"

[02:00] - The Real Reason You're Not Memorable in Meetings

[03:30] - Why Your Sales Pitch Is K*lling Your Referral Potential

[05:15] - Relational vs. Transactional: Building a Network on Trust

[06:40] - The Mirror Test: Are You Guilty of This Networking Sin?

[08:15] - The Simple Fix: How to Remember People & Build Real Connections

[09:20] - Why This Approach Gets More Results (And a Recap of This Week's Guests)

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

iHeart: https://www.iheart.com/podcast/269-harmonious-at-lunch-163898157/

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Amazon Music: https://music.amazon.com/podcasts/cb240cab-0e14-4923-8c75-03fe1b21e3ef/harmonious-at-lunch

For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#NetworkingTips #BusinessRelationships #Entrepreneurship #ReferralMarketing #SalesStrategy

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

How does the first hour of your day dictate your success as a leader? For many business owners, the morning is a frantic rush. This episode challenges that norm with Michael Klassen, co-founder and host of the 5AM Podcast. With a deep background in broadcast television and media production, Michael joins Harmonious at Lunch to detail why a purposeful morning routine is a non-negotiable strategic asset for any executive.

We go beyond just waking up early and discuss the core components that drive performance: cultivating genuine gratitude to improve decision-making and developing an abundance mindset to spot opportunities others miss. Michael shares the framework he uses to help entrepreneurs and leaders structure their mornings for mental clarity, sustained focus, and personal fulfillment, directly impacting their business's bottom line. This is your guide to building a morning that builds a better company.

Chapters:

[00:00] - Intro: Your Morning Routine as a Business Strategy

[01:35] - Michael Klassen on Why He Founded the 5AM Podcast

[03:50] - The Tangible Business Benefits of a Gratitude Practice

[06:20] - Shifting from a Scarcity to an Abundance Mindset as a Leader

[09:10] - The Practical Framework for a High-Impact Morning Routine

[12:00] - Leveraging Storytelling Skills from Broadcast TV in Business

[14:45] - Overcoming Consistency Hurdles for Non-Morning People

[16:30] - How to Connect with Michael and the 5AM Community

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn from Michael Klassen & the 5AM Podcast: Join a community dedicated to personal growth and intentional living. Visit the 5AM Podcast website for powerful resources and episodes: https://www.5ampodcast.com/

Connect with the 5AM Podcast:

YouTube: https://www.youtube.com/@5AMPodcastChannel

Instagram: https://www.instagram.com/5ampodcast/

Facebook: https://www.facebook.com/5ampodcast/

X (Twitter): https://www.x.com/5ampodcast1

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#MorningRoutine #LeadershipDevelopment #EntrepreneurMindset #ProductivityHacks #PersonalGrowth

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Is your current marketing strategy built on a foundation that's quickly becoming obsolete? Award-winning author and TV producer Aurora Winter joins Harmonious at Lunch to explain why traditional SEO is losing its grip and what business leaders must do to stay visible. The new trifecta for authority? A presence on Amazon, dominance on YouTube (the world's #2 search engine), and a powerful story that ensures you're found by AI.

This episode details a modern content strategy for entrepreneurs feeling stretched thin. Aurora shares her contrarian approach to YouTube—focusing on timely “breaking news” over crowded evergreen content—and reveals the simple first step any business can take to leverage strategic storytelling. Learn how collecting compelling stories can add up to 27x more perceived value to your offerings and what it means to create content where “even if you lose, you win.”

Chapters:

[00:00] - The Spontaneous Pivot: Why We Scrapped The Original Topic

[02:15] - Why Traditional SEO is Fading & The New Top 3 Search Engines

[04:40] - The Modern Power Move: Combining YouTube, Amazon & AI for Authority

[06:20] - Feeling Overwhelmed? The Simple First Steps to a Modern Content Strategy

[08:10] - A Contrarian YouTube Strategy: Why “Breaking News” Beats Evergreen

[12:20] - The “Video Book”: A New Content Format for Authors & Creators

[14:15] - Using AI Narration to Create Monetized Content on YouTube

[17:35] - Your Most Actionable First Step: How to Start Collecting Powerful Stories

[19:00] - Proof Stories Add Value: The “Significant Objects” Experiment

[20:45] - Connect with Aurora & Her “Strategic Basics” Channel

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn from Aurora Winter: Get Aurora's "Turn Words-to-Wealth" starter library and a video masterclass on attracting capital, clients, and media coverage for FREE: https://turnwordsintowealth.com

Connect with Aurora Winter:

Website: https://www.aurorawinter.com

Strategic Basics YouTube: https://www.youtube.com/@StrategicBasics

LinkedIn: https://linkedin.com/in/AuroraWinter

Instagram: https://www.instagram.com/aurorawinterMBA

TikTok: https://www.tiktok.com/@aurorawinterMBA

Twitter: https://twitter.com/AuroraWinterMBA

Linktree: https://linktr.ee/AuroraWinter

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#StrategicStorytelling #YouTubeStrategy #ContentMarketing #BusinessGrowth #AIforBusiness

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Think you need a massive cash injection from VCs to succeed? Fractional CFO and former investment banker Stan Sukhinin joins Harmonious at Lunch to argue that for most businesses, capital is NOT the primary problem. He reveals the dangerous myth that drives founders to chase funding before they have a viable business model, a trap that often leads to failure.

Stan unpacks the two real reasons most companies struggle: a lack of customers and poor gross margins. Discover why many founders use the hunt for capital to avoid the uncomfortable but essential work of sales and product validation. This conversation is a crucial reality check for any entrepreneur who believes 'more money' is the answer. Learn what investors actually look for and the steps to building a financially healthy, sustainable company from the ground up.

Chapters:

[00:00] - Intro: Why Capital Isn't Your Primary Problem

[01:15] - The Post-COVID VC Funding Myth That Traps Founders

[03:40] - The 2 Real Reasons Businesses Fail (It's Not Lack of Money)

[05:25] - The Critical Mistake: Growing Revenue with Negative Gross Margins

[07:10] - Flip the Script: Validate Your Idea & Build a Waitlist FIRST

[10:00] - Why Founders Chase Funding to Avoid Uncomfortable Work (Sales!)

[12:20] - A CFO's Advice for Product-Obsessed Founders

[15:15] - When SHOULD You Seek Outside Investment? (Optimal Capital Structure)

[17:00] - The E-commerce Trap: Why You Can't Bootstrap & The Debt vs. Equity Dilemma

[20:30] - Final Checks Before Approaching Investors for 7-Figure Businesses

[21:40] - Where to Connect with Stan Sukhinin

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Stan Sukhinin & Sorso: For expert CFO guidance without the full-time overhead, visit Stan's consulting practice: https://www.thesorso.com

Connect with Stan Sukhinin:

LinkedIn: https://www.linkedin.com/in/stan-sukhinin/

X (formerly Twitter): https://x.com/Stan_3s

Personal Website: https://www.sukhinin.org

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#StartupFunding #CashFlow #FractionalCFO #BusinessFinance #VentureCapital

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Why do so many high-achievers credit their success to one strikingly simple habit? Veteran real estate investor and mentor Dennis Henson joins Harmonious at Lunch to detail the single most effective action for achieving long-term professional and personal growth. After mentoring hundreds of successful students, he identified the one common denominator: the daily habit of reading positive material aligned with your primary goal.

This episode breaks down how this small, consistent action serves as a powerful tool for business leaders. Dennis explains how to use this method to maintain motivation, gain critical clarity on your objectives, and overcome the subconscious resistance that derails most new routines. Discover how to build a sustainable practice that improves focus, reduces stress, and keeps you on track, drawing lessons from the repeated failures of historical figures like Hershey and Lincoln.

In This Episode:

[00:00] - Intro: The Simple Habit for Lifelong Success

[01:18] - Dennis Henson's Journey from Real Estate to Mentorship

[03:00] - The #1 Success Habit Taught to Every Student

[05:25] - How a 6-Year Project Became a Tool for Habit Formation

[08:00] - Why This Isn't Just "Reading": The Power of Contemplation

[09:15] - Overcoming Your Subconscious Resistance to New Habits

[10:45] - Gaining Motivation from the Failures of Great Leaders

[12:30] - A Proven Method to Find Your Goal When You Feel Adrift

[15:10] - Using The "Aladdin's Lamp" Principle for Goal Setting

[17:00] - How to Get Started Today & Access Free Resources

(Note: Timestamps may vary slightly based on the final video edit.)

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn from Dennis Henson: Get Dennis's book, 'Real Impact,' and access FREE monthly e-books and other tools designed to build your success habits: http://realimpactbook.com/

Connect with Dennis Henson: Facebook: https://www.facebook.com/dennisjhenson/

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#SuccessHabits #PersonalDevelopment #Productivity #BusinessGrowth #Entrepreneurship

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Are you busy, or are you productive? In this weekly update, Harmonious at Lunch host Brandon Smith gets transparent about how a simple scheduling request exposed major cracks in his own productivity system. He shares the candid story of discovering his automated AI lead generation "robots" had been silently broken for five weeks, potentially costing the company significant revenue opportunities.

This episode is a real-world case study in applying the "Signal vs. Noise" framework to your business. Brandon details the exact steps he took to execute a complete calendar overhaul, why he ditched third-party apps like Calendly for Google Calendar's native scheduler, and how he uses aggressive time blocking to protect his focus. Learn how to identify your highest-value activities (the "signal") and ruthlessly eliminate the distractions that destroy your momentum.

In This Episode:

[00:00] - This Week's Crazy Episodes & The "Signal vs. Noise" Follow-Up

[01:10] - The Wake-Up Call: How Scheduling an Interview Exposed My Calendar Chaos

[02:15] - My Calendar Overhaul: Why I Ditched Calendly for Google Calendar Schedules

[03:25] - Identifying The #1 Signal: Focusing on Revenue for the HumanOp Retreat

[05:22] - The Painful Discovery: Our AI Lead Gen Bots Were Broken for 5 Weeks

[07:05] - How Automation is Saving Me an Hour Every Week on This Podcast

[08:00] - The Power of Uninterrupted Focus vs. Sporadic Work

[08:50] - My Action Plan: How I'm Taking Back Control of My Time & Calendar

[10:15] - An Invitation: Join Us at the HumanOp People-Centric Business Retreat

[11:20] - What Makes This Business Retreat Different (2X ROI Blueprint)

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here: Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

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Join the HumanOp Business Retreat: This episode's revenue focus is on our upcoming retreat for business owners with teams. Get a 90-day blueprint for growth, ongoing accountability, and strategies to build a business compatible with who you are. Learn more and see testimonials at: https://humanop.com/retreat

For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#TimeManagement #Productivity #BusinessAutomation #LeadGeneration #CalendarManagement

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Are you running a high-revenue business but still feel broke at the end of the month? You're not alone. This is a common symptom of a broken financial system, not a broken business.

Debbie Deknight of Right Way Profits joins Harmonious at Lunch to break down the Profit First cash management system, a method designed to end the cycle of high revenue and low (or no) profit. Discover why the traditional "Sales - Expenses = Profit" formula keeps you on a hamster wheel and how flipping the equation to "Sales - Profit = Expenses" forces financial discipline and exposes hidden spending issues. Debbie explains how using dedicated bank accounts provides immediate clarity on your company's financial health, helping you pay yourself consistently, fund growth without debt, and even take quarterly profit bonuses. We also cover why your CPA might push back—and why it's worth it.

In This Episode:

[00:00] - Intro: Why Are You So Busy & So Broke?

[01:10] - What is Profit First? The High-Level Overview (Sales - Profit = Expenses)

[03:15] - How Profit First Leverages Natural Human Behavior for Financial Control

[04:45] - Why Your CPA & Bookkeeper Might Hate This System (Multiple Accounts)

[08:00] - The Importance of a Profit First-Friendly Accounting Team

[09:10] - Symptoms of a Broken Cash Flow System

[11:00] - The Quarterly Profit Bonus: A Payback for Your Hard Work

[12:30] - Client Wins: Paying Cash for Vans & Funding Expansions

[14:30] - How Profitability Helps You Build a Business That Runs Without You

[16:40] - Diagnosing Your REAL Business Problems (It's Not Always a Sales Issue)

[18:00] - Using a Detailed P&L for True Financial Clarity

[19:45] - Your First Step: Open a Profit Account & Start with 1%

[21:25] - Get Your FREE Profit Revolution Starter Kit & Self-Assessment

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Debbie Deknight & Right Way Profits:

Download Debbie's EXCLUSIVE "Profit Revolution Starter Kit & Cash Flow Self Assessment" for listeners only! Find out where your business stands today and get a guide to fixing common financial issues: https://www.rightwayprofits.com/harmonious

Connect with Debbie Deknight:

Website: https://www.rightwayprofits.com/

LinkedIn: https://www.linkedin.com/in/debbiedeknight/

Instagram: https://www.instagram.com/right_way_profits/

Facebook: https://www.facebook.com/RightWayProfits

Facebook (Bookkeeping): https://www.facebook.com/rightwayprofitsandbookkeeping

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#ProfitFirst #CashFlow #BusinessFinance #Profitability #Entrepreneurship

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Are you leaving money on the table every year by treating tax season as just a once-a-year event in April? For most business owners, the answer is a resounding yes. It's not about what you make; it's about what you keep.

Tax expert and host of the Tax Savings Podcast, Mike Jesowshek, joins Harmonious at Lunch to demystify the tax code. He argues that tax planning isn't about finding sketchy loopholes—it's about legally using the incentives the government WANTS you to use. Mike explains the critical mindset shift from after-tax to pre-tax spending and details core strategies any business can use, like properly deducting your home office and hiring your own kids (as young as 7!) to create massive, long-term financial advantages. Stop waiting for your CPA to bring you ideas; learn how to get 90% of the way there yourself and take control of your tax bill.

In This Episode:

[00:00] - Introduction: It's Not What You Make, It's What You Keep

[01:03] - Why Tax Savings Offer a Guaranteed ROI Over Advertising

[02:30] - The Critical Difference Between Tax Filing and Proactive Tax Planning

[04:11] - Are You "Cheating" the Government? Why the IRS Wants You to Use Deductions

[07:45] - The #1 Mindset Shift: Understanding Pre-Tax vs. After-Tax Spending

[09:30] - Maximizing Common Deductions: The Home Office & Hiring Your Kids

[11:05] - Can You Really Hire a 7-Year-Old? The Rules for Paying Your Children

[14:10] - How to Stack Strategies: Pairing Hired Kids with a Roth IRA for Tax-Free Growth

[17:00] - The "90% Rule": How to Educate Yourself to Guide Your CPA Effectively

[20:15] - Why "Done For You" Tax Strategy Can Be a Red Flag

[21:45] - How to Connect with Mike & Get More Tax Education

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here: Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295 Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

iHeart: https://www.iheart.com/podcast/269-harmonious-at-lunch-163898157/

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Amazon Music: https://music.amazon.com/podcasts/cb240cab-0e14-4923-8c75-03fe1b21e3ef/harmonious-at-lunch

For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn from Mike Jesowshek: Listen to the Tax Savings Podcast for weekly strategies: https://www.taxsavingspodcast.com/ For a "done with you" approach to tax planning, check out TaxElm: https://www.taxelm.com/

Connect with Mike:

Website: https://www.taxelm.com/

LinkedIn: https://www.linkedin.com/in/mikejesowshek/

YouTube: https://www.youtube.com/@TaxSavings

Instagram: https://www.instagram.com/taxsavings/

TikTok: https://www.tiktok.com/@taxsavings

X (Twitter): https://x.com/MJesowshek

Facebook: https://www.facebook.com/TaxPodcast/

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#SmallBusinessTaxes #TaxStrategies #TaxPlanning #Entrepreneurship #BusinessOwner

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Is the $1.3 trillion in bank-issued credit card debt weighing down business owners a legitimate obligation, or is it based on a systemic banking fallacy? Tommy Kilpatrick, an author and entrepreneur with a background in accounting, joins Harmonious at Lunch to present a startling claim: your bank-issued credit card debt may not be a real debt at all.

After being left with $85,000 in credit card debt from a business deal gone wrong, Tommy challenged the banks in federal court. He argues that without an invoice or a signed promissory note, banks have no legal standing for the debt they claim you owe. He breaks down the difference between a true debt (like from a store card) and what he calls "alleged" bank-issued debt, explaining the process he used to have his balance completely removed from his credit report in about 45 days, with no tax consequences.

Chapters:

[00:00] - Intro: A Method to "Nuke" Your Credit Card Debt

[01:10] - How an $85,000 Business Setback Led to a Major Discovery

[03:20] - The Core Argument: No Invoice, No Promissory Note, No Debt

[05:41] - Why This Doesn't Apply to Mortgages or Car Loans

[08:08] - The Critical Difference: True Store Credit vs. Bank-Issued Cards

[11:05] - Is Your Credit Card Actually a Disguised Gift Card from the Bank's Ad Budget?

[14:48] - The 45-Day Strategy to Challenge and Remove Alleged Debt

[16:20] - Using a CPA and Attorney Letter to Add Power to Your Claim

[18:05] - How to Use a Lawsuit Complaint (Without Filing) to Force the Bank's Hand

[21:15] - Why Banks Often Fold to Avoid Depositions and Court

[23:00] - Where to Find Tommy's Resources and Supporting Documents

Like this video, Comment with your thoughts, and Subscribe to Harmonious at Lunch!

Download the full podcast here:

Apple Podcasts: https://podcasts.apple.com/us/podcast/harmonious-at-lunch/id1722490295

Spotify: https://open.spotify.com/show/2CIVZu21nyAbhHuO0nskRq?si=3d1f729fa9a743bd

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Tommy Kilpatrick:

Explore Tommy's step-by-step method and get the resources mentioned in the episode: https://www.diy-debtrelief.com/

Connect with Tommy Kilpatrick: Facebook: https://www.facebook.com/profile.php?id=61571446316625

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#CreditCardDebt #DebtRelief #BusinessFinance #SmallBusinessOwner #FinancialLiteracy

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Is your content getting lost in the sea of AI-generated noise? In an era where everything is starting to sound and look the same, your greatest competitive advantage isn't a new tool—it's your people.

Phil Treagus-Evans, founder of Giraffe Social Media and author of an Amazon bestseller, joins Harmonious at Lunch to detail his potent "Human-First Marketing" approach. He argues that B2B and B2C are misnomers; all business is Human-to-Human (H2H). This conversation breaks down how to fight the "great homogenization of content" by leaning into what makes you unique: your team, your culture, and your genuine connection with your audience. Discover a simple litmus test to audit your own marketing and learn why truly understanding your customer goes far beyond basic demographics (think King Charles vs. Ozzy Osbourne).

In This Episode:

[00:00] - Intro: Is AI making all marketing sound the same?

[01:10] - The Origin of "Giraffe Social" & the Power of Standing Out

[04:00] - Defining Human-First Marketing: Why B2B & B2C are Really H2H

[05:30] - Your Ultimate Differentiator in the Age of AI

[06:45] - Strategies to Stand Out: Employee Advocacy & User-Generated Content

[08:50] - The Goal Isn't Conversion, It's Advocacy

[10:45] - A Quick Audit: How Human is Your Marketing?

[12:15] - Why Demographics Fail: The King Charles vs. Ozzy Osbourne Test

[14:10] - The Lasting Power of Raw, Unpolished Content

[16:45] - How to Be Authentic Without Alienating Your Audience

[18:30] - Where to Find Phil's Bestselling Book & Connect

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Download the full podcast here:

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn more from Phil Treagus-Evans:

Get Phil's Amazon bestselling book, "Human First Marketing: The Art of Being Seen, Trusted and Remembered," to build a brand people genuinely want to follow: https://www.amazon.com/Human-First-Marketing-Being-Remembered/dp/1399974554/

Connect with Phil:

Website: https://www.giraffesocialmedia.co.uk

LinkedIn: https://www.linkedin.com/in/phil-treagus-evans/

Follow Harmonious at Lunch:

Instagram: https://www.instagram.com/humanoptechnologies/

Facebook: https://www.facebook.com/HumanOpTech

LinkedIn: https://www.linkedin.com/company/humanop-technologies-inc/

YouTube: https://www.youtube.com/@humanoptech

#HumanFirstMarketing #MarketingStrategy #AIinMarketing #BrandAuthenticity #Entrepreneurship

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content