Is "value creation" just another empty buzzword in your business? Serial entrepreneur Lee Benson joins Harmonious at Lunch to explain how focusing on a more complete definition of value allowed him to sell his aerospace company for a staggering 21.6x multiple. He breaks down the common trap of focusing only on material value (like EBITDA) and presents his framework for holistic growth.

Discover Lee's three pillars of value creation: Material, Emotional, and Spiritual (Connectedness). He explains how fostering positive emotional energy and strengthening team relationships directly fuels productive engagement and profitability. Learn how to operationalize these concepts, turning vague cultural ideas into measurable behaviors that empower every team member to act like the CEO of their own role and build a business that thrives long after a founder's exit.

In This Episode:

[00:00] - Is "Value Creation" an Overused Buzzword?

[01:15] - The CEO's Real Job: Increasing Business Value

[03:00] - How a Holistic Approach Led to a 21.6x Multiple

[04:10] - The 3 Pillars of Value: Material, Emotional, & Spiritual

[06:45] - Creating Emotional Value: The Leader's "X Factor"

[08:30] - Why "Employee Engagement" Fails (And What to Focus on Instead)

[10:45] - How to Connect Company Culture Directly to Value Creation

[13:10] - A Proven Method for Defining Winning Team Behaviors

[16:15] - What Happens to Culture After a 9-Figure Acquisition?

[20:00] - The Business System Endorsed by Legendary CEO Jack Welch

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn from Lee Benson: Learn the business system that legendary GE CEO Jack Welch called "the best business management system I've ever seen." Visit Lee Benson's company, Execute to Win (ETW): https://www.etw.com/

Connect with Lee Benson & ETW: LinkedIn (Personal): https://www.linkedin.com/in/lee-j-benson/ LinkedIn (Company): https://www.linkedin.com/company/execute-to-win/posts/?feedView=all Facebook: https://www.facebook.com/ETW.executetowin Instagram: https://www.instagram.com/executetowin/

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