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4: Executive Director Leadership: Owning Occupancy w/ Sheila Benn
I like to say, “Give me a strong executive director, and we can fill the building.”
It’s true. But “strong” means having a director who is engaged on every level—including sales.
Today’s guest is Sheila Benn, Executive Director at Pacifica Senior Living in Tallahassee. You may assume that your executive directors are fully engaged in sales; but listen to Sheila to find out if that’s actually true.
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By Traci Bild: Sales and Marketing ExpertI like to say, “Give me a strong executive director, and we can fill the building.”
It’s true. But “strong” means having a director who is engaged on every level—including sales.
Today’s guest is Sheila Benn, Executive Director at Pacifica Senior Living in Tallahassee. You may assume that your executive directors are fully engaged in sales; but listen to Sheila to find out if that’s actually true.