Senior Living CEO: Operations | Sales Marketing | Senior Housing Leadership

Through strategic messaging and storytelling, you can create marketing and sales copy that attracts and engages ideal prospects, creates a strong brand connection, and drive more move ins, occupancy and revenue. 

From optimized website content and authority blog articles to digital marketing strategy and copy consulting, turn your vision into real, sustainable online visibility and accelerate your business growth.

Learn from Michelle Salater the 4 ways to use content to attract and engage your ideal residents. Michelle Salater is the CEO of Sūmèr, LLC, Traci's go to person for great copywriting and content. Working with businesses that need a clear, optimized message that attracts and converts new customers, Michelle is a guru and incredibly passionate about teaching business owners how to engage prospects and nurture loyalty using the power of story-telling and measurable content marketing strategies. She is an award-winning writer and content expert featured in Entrepreneur Magazine, MyBusiness Magazine, and Under30CEO, among others. 

In this interview I speak with Ben Rizzo, Director of Community Sales & Leasing with Senior Management Advisors who operate 18 assisted living and memory care  communities throughout Florida. Today, you will learn what it takes to move the needle on occupancy- quickly. In under three months of partnering with Bild & Company, SMA was able to net up 41 units across 14 of their locations, driving occupancy 4.8% while closing a $1.4M annual rental revenue gap. Curious as to how they did it? Listen now to find out!  

Data… Metrics… How important are they? Never has there been a more important time to understand metrics and the impact they have on your business as it relates to occupancy and revenue.

In this session, I interview Erin Hayes, founder and Chief Information Officer of the fast growing Enquire Solutions organization- who has created a cutting edge cloud-based CRM. We will go over what you should be measuring, how often and what to do with the insights, once you have them in hand. Grab a pen and get ready to work ON, rather than IN your business today!

First impressions are vital in the senior care business yet as an industry we do a very poor job of answering our phones, which results in millions of lost revenue and even worse; unimpressed customers. So how do we solve this most basic problem of answering our phones, without turning our leads over to a call center? How do we get our own people to act and take ownership?

One of the most inspiring interviews I've done, Jill Nelson, CEO of Call Ruby, has customer service down to a science. What most impressed me was her leadership ability and the way she gets her team to execute 100% of the time. A four-time winner of FORTUNE magazine's top five Best Small Companies to Work for, Call Ruby's team provides live receptionist services to more than 5000 small businesses throughout North America.

Jamey Richardson, CEO of Gulf Coast Healthcare. One thing has stood out to me: the incredible culture.

Brian Chesky, CEO of Airbnb, has said that “culture is simply a shared way of doing something with passion.”

Establishing a culture may be the best way to get all employees on board with your vision. So I interviewed one of the best CEOs in our industry at creating culture: Jamey Richardson from Gulf Coast Health Care.

I’ve actually experienced the culture of feeling celebrated, when I visited Gulf Coast myself. If you’re looking to implement a culture throughout your business, don’t miss what Jamey has to say.

Those of us in the senior living industry (or any other) are selling to a very savvy audience. As people are sold to by increasingly sophisticated companies in every area of life, we have to match that sophistication.

Today’s guest is a great person to tell us how to do that. Shamim Wu is President and COO at Silverado, and in this episode, she expertly fields some tough questions from me—about executing a sales process, getting employees to buy in to your vision, and more.

The sales process in senior living has changed dramatically.

Sales managers are having to do twice the work to reach the same levels of occupancy they had just a few years ago.

That work can be made much easier when sales counselors and executive directors work hand in hand, as you’ll hear from my guest today: Diane Sullivan from Pacifica Senior Living in Tallahassee.

I like to say, “Give me a strong executive director, and we can fill the building.”

It’s true. But “strong” means having a director who is engaged on every level—including sales.

Today’s guest is Sheila Benn, Executive Director at Pacifica Senior Living in Tallahassee. You may assume that your executive directors are fully engaged in sales; but listen to Sheila to find out if that’s actually true.

The trend in senior living today is to model ourselves after the hospitality industry.

But is that the best way to go?

Today’s guest is Donna Cutting, Founder and CEO of Red Carpet Learning Systems. Hear Donna’s thoughts on why sales will never be what you want them to be if you don’t incorporate warmth and human touches to your business.

The Senior Living CEO Show is a podcast dedicated to helping Senior Living executives drive occupancy, revenue, and net operating income.

Episodes will feature guests interviewed by Traci Bild, the industry's leading sales and marketing expert. By listening to this show, you’ll learn how to get beyond 90% occupancy, create an amazing culture, outpace the competition, and much more.