Those of us in the senior living industry (or any other) are selling to a very savvy audience. As people are sold to by increasingly sophisticated companies in every area of life, we have to match that sophistication.

Today’s guest is a great person to tell us how to do that. Shamim Wu is President and COO at Silverado, and in this episode, she expertly fields some tough questions from me—about executing a sales process, getting employees to buy in to your vision, and more.