How to Sell Advice

4. "Fiduciary" vs. "suitability" advice (and which kind clients really want)


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Want to sell advice for a living? Well, there are at least two ways you can do it. But only one of them will get you real success. 


Listen in to the differences between a fiduciary standard and suitability standard of advice, and why the fiduciary standard is the only one to aim for.


If you want to learn more, here's a link to an article explaining the differences applied to the financial advisor industry. 

Yours,

—k

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How to Sell AdviceBy Kevin C. Whelan