In this compelling interview, Edward Wise, ex-CEO of Omnicom Health Group, reveals the insights from his book "The Total Pitch." He articulates a systematic approach to successful pitching, focusing on the importance of a single-minded idea that resonates with customers, understanding their motivators and barriers, and being judicious in selecting opportunities. Furthermore, Wise underscores the necessity of dedicated rehearsal time, advocating for at least two days to ensure a polished performance. Tune in to gain valuable knowledge that can enhance your pitching capabilities.

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Book: The Total Pitch: An end-to-end guide to winning the pitch every step of the way