Product, Packaging, & Profit

4. How To Competitive Shop For Your Brand & Product Line

Listen Later

Welcome to episode 4 of Product, Packaging, and Profit.

In this episode, we’re talking about competitive audits for your brand and product. Are you wondering what the heck a competitive audit is? We’ll cover that too.

  • Whether you call it a market audit, competitive audit, or comp shop why you should be keeping notes on what your competitors are doing and what your ideal customers are seeing.
  • How to inform your brand, product, and packaging strategy by tracking what’s working and not working for your competition.
  • The brands and products you need to look at beyond your direct competitors.
  • When, where, and how to go competitive shopping
  • What to do with all of the notes, photos, and samples you collect while conducting a market audit.
  • Why the holiday shopping season is the perfect time to start your competitive shopping practice.

    • Work with Me:

    Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist

    Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup

    Let’s Keep In Touch:

    • Subscribe to the Podcast for more product and packaging tips
    • Follow me on Instagram @hiddenpathcreative
    • Follow me on LinkedIn @kelleykempel
    • Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Product, Packaging, & ProfitBy Kelley Kempel