The Studio & Ecommerce Collective

#4 Inside a World-Class Studio With Alison Leibowitz


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What does it actually take to build a world-class e-commerce studio from the ground up?


Alison Leibowitz spent 13 years as Head of Studio at Net-a-Porter, growing a team of 30 to 150 and increasing output capacity by 400%. In this episode, she sits down with Rich to share the lessons behind those numbers, from inheriting a reluctant team to keeping 150 creatives producing at their best without burning out.


Alison talks through how she hired for fit as much as talent, why stay interviews gave her a blueprint no exit interview ever could, and how opening the studio doors to the wider business changed everything. Oh, and why the COO left a site visit talking about a dance party instead of cost savings.


Honest, practical and straight from someone who has lived it. Essential listening for anyone leading a studio operation at scale.

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The Studio & Ecommerce CollectiveBy Rich