In our first episode, Rich sits down with Johan Santos, a commercial fashion and e-commerce photographer with almost 20 years of experience across studios including Moda Operandi, Anthropologie and some of New York's biggest fashion brands. They talk about studio chaos: the spreadsheets nobody trusts, the workflows nobody questions, the data that's dead on arrival, and what happens when talented teams are too busy firefighting to fix the thing that's slowing them down. If you've ever thought "we've just always done it this way," this one's for you.