🎙 João Silva is the Country E-Commerce Integration Manager for IKEA. His background in brick and mortar retail has enabled him to learn and develop core skills that he now puts into a new environment: The IKEA E-Commerce world.

In this episode, we talked about how IKEA creates a unique omnichannel experience and how new store formats help to identify the customers walking into the stores.

As always: If you want to join the conversation LIVE and ask questions, check out the upcoming events on YouTube or on my LinkedIn.

👉 Connect with the guest:

LinkedIn: https://www.linkedin.com/in/joaofmsilva/

👉 Connect with the host:

LinkedIn: https://www.linkedin.com/in/alexis-tsingeni-retail/

👉 Subscribe to the Retail o-Tones newsletter:

https://www.linkedin.com/newsletters/7084407928048230400/

👉 Watch all Retail o-Tones episodes on YouTube:

https://www.youtube.com/@retailotones_official

Other interesting links:

https://www.linkedin.com/company/ikea/

https://www.ikea.com

🎙 Who is the voice of Retail o-Tones?

 👩🏻 Alexandra („Alexis“) Tsingeni

♥️  I'm Alexis, and I connect the dots between commerce and technology as a content creator, moderator, and live podcast host. My passion lies in understanding how retail technology affects both employees and customers.

👉 Let’s connect! If you want to join the LIVE show in the audience, check out the newsletter or my LinkedIn profile for the upcoming dates and guests.

. 🛒 This Season’s Supporters: 

▪️ Zühlke Engineering AG

https://www.linkedin.com/company/zuehlkegroup/

https://www.zuehlke.com/en

▪️ Glory Global Solutions GmbH

https://www.linkedin.com/company/glory-global/

https://www.glory-global.com/en-gb/

▪️ RELEX Solutions 

https://www.linkedin.com/company/relexsolutions/

https://www.relexsolutions.com

▪️ Zucchetti Switzerland SA

https://www.linkedin.com/company/zucchetti/

https://www.zucchetti.it/website/cms/home.html