Tifo Football’s Joe Devine tells Eoin Connolly how the video and podcast brand built its identity on distinctive explainer features, tactical analysis, curiosity and personality. 

They discuss Tifo’s journey from creation through two changes of ownership, the importance of its art style and editorial priorities, discoverability on platforms like YouTube, and the particular dynamics of Tifo’s relationship with its audience.

Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly. 

Theme music from Upbeat: Crush - Kaleidoscope