Judith Wren, founder of Newby Bridge drinks producer Kinvodka, and Nick Turner, co-founder of Carlisle-based PR firm Intro join Nick Brownlee to discuss social media campaigns, pop-up shops, the demise of local newspaper advertising and how a session of apres-ski was the inspiration behind a hugely successful business.

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This episode is supported by Really Clever Business, putting professionalism into your business pitches. Find out more at reallycleverpr.com

The Cumbria Business Podcast is a Paperfoot Production.