Why is it that 1 out of every 3 items we recycle in the U.S. is “contaminated” and ends up in a landfill? “It’s a marketing problem” says Tracy Bugh, founder of Recycle By City. Using her expertise in digital marketing and video, Tracy has created city-specific marketing campaigns that give residents crystal clear guides on how to dispose of everything from phone books to yogurt cups. In this episode we talk to Tracy about the history of recycling in the United States, her research on the lack of recycling knowledge and why we’re all so darn addicted to online quizzes.

Highland is a digital experience agency with a fierce commitment to keeping people at the center of our work.

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