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(4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying
Listen how bedzzzy identified compelling benefits of a subscription model and why they didn't use the well-known Auping brand for their service
Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand?
In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.
Find out more about …
bedzzzy: https://bedzzzy.com/
Auping: https://www.auping.com/
The circular mattress: https://www.auping.com/en/mattress-evolve
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By Patrick Hypscher
5
11 ratings
Listen how bedzzzy identified compelling benefits of a subscription model and why they didn't use the well-known Auping brand for their service
Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand?
In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.
Find out more about …
bedzzzy: https://bedzzzy.com/
Auping: https://www.auping.com/
The circular mattress: https://www.auping.com/en/mattress-evolve