In this episode, we discuss some of the fundamental concepts of online marketing. This episode is critical to so you have a grasp of the key concepts and ideas so you know what you can do and how you can do it. Like what you hear and see?

 

 

 

 

Resources for this Episode

Summary of Online Marketing Terms

Beginners Guide To Online Marketing

Free Courses From Google To Boost Your Digital Knowledge

 

Darryl King: Welcome to My Bloody Website, the podcast show where we talk all things online for small and medium business owners or executives who still refer to their bloody website. I'm your co-host Darryl King.

Edmund Pelgen: And, I'm Edmund Pelgen.

Darryl King: Morning, Ed. Nice to see you here again.

Edmund Pelgen: Morning, Darryl. How are you?

Darryl King: Great. So, episode four, and so today ... well last couple of episodes we've covered a few basic fundamentals, had a few rants, talked about how business owners or executives should look after things. Today, we're going to talk about "Online Marketing 101" for dummies.

Edmund Pelgen: Just the basics.

Darryl King: Just the basics. But, to help ... in our intro podcast we talked about there's a lot of confusion and misinformation. And, I experience it a lot where I think people refer to elements of their marketing in generic terms, and while ... some people do that consciously, a lot of people don't do it consciously they do it ... it's just all muddled in their head.

Edmund Pelgen: Yeah.

Darryl King: And, then the decisions they get to make, stuff like ... have to learn to understand at their level, I think can be muddy. So, I think you know, why don't we talk through, and for some people this might be a bit dull, might be a bit low-level ... but, you know, the people we want this show to help the most, those people that are struggling to get their head around it ...

So, why don't you explain in broad terms, a definition of "what is online marketing?"

Edmund Pelgen: Yeah, I mean I think we overcomplicate it. Right?

At the end of the day online marketing is simply the process of delivering any sort of marketing message, using the internet.

It's really that simple. Right?And, I think the confusion comes for a lot of people, because we confuse the channels. Right? The ways that we deliver the messages at the end of the day.

And, I guess it's the problem for us practitioners too. We get caught up thinking "oh, well I'm an SEO guy" or "I'm a pay-per-click guy" or "I'm a social media guy or gal" Right? And, then you tell that to customers and they get confused.

At the end of the day, all of it ... all of these channels are simply ways of communicating with your audience, sharing a marketing message.

It's that simple, right?

Darryl King: Okay. Which makes sense. And, I guess you're right. Like you said, people are confused because they talk about the channel. And, we probably are going to talk about the channels because that's what ...

Edmund Pelgen: Absolutely.

Darryl King: That's causing the confusion, right? But, it's a really good thing. I mean marketing ... a lot of people confuse branding with brand. A lot of people confuse marketing with advertising, and I don't think that's any different with the online space, people confusing the fact that, what they think is the only marketing they're doing online.

Edmund Pelgen: Yes.

Darryl King: "Well,