Growing an avocado tree from a seed has more to do with public relations than you might think! Avocado is a tricky plant to grow and after several unsuccessful attempts, finally sprouting a strong tree has caused Three Girls Media CEO, Erika Taylor Montgomery, to reflect on the ways that gardening can be similar to managing a PR campaign. In this episode of Two Minute Marketing Tips, she explains

You will learn:

The best approach to starting a PR campaign

How to stay on your toes throughout the campaign

Why you should take the long view

Want more Two Minute Marketing Tips? Get some outstanding insight into public relations by listening on Apple Podcasts, Spotify or SoundCloud:

PR Tips Part 1: How To Pitch to The Media: Listen on SoundCloud, Spotify or Apple Podcasts

PR Tips Part 2: 8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’: Listen on SoundCloud, Spotify or Apple Podcasts

PR Tips Part 3: 6 Things To Know When Hiring A Public Relations Agency: Listen on SoundCloud, Spotify or Apple Podcasts

To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!