Start with the end in mind. What is the purpose of your story? Will it drive sales, inspire confidence, persuade people to embrace change? What do you need a story to do? In this episode, you'll be guided through a process for finding the right story that makes the right point for the right situation.

Link to Doug's Storytelling talk at Google:

https://www.youtube.com/watch?v=sKUiE9DBkKc&t=18s