One of the questions I get asked quite often is "How do I know if my idea is any good?" In this episode of Content Etc, I'm sharing the 4 questions I always ask myself when I sit down to work on any piece of content (from blog posts to Instagram captions). These questions will help you work out what you're talking about, why that content is valuable, and whether it's 'good enough' for your online marketing. I'm also recommending you check out an episode of Lorna Scully's podcast Digital Discussions Unfiltered. Find out more about working with me.