By Michelle Gately
5
22 ratings
The podcast currently has 69 episodes available.
Planning content that feels enjoyable to create and connects with your ideal audience? Yes, please! In this episode, I'm walking you through the process I use to plan out long-form and social content, including the questions you should be asking yourself for every single piece of content you publish.
This is the process you can repeat each month, quarter, or for a set launch period. And don't forget to come tell me on Instagram if you use it to plan out some content!
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
Links to things mentioned in this episode:
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you’ve already created products or you’re offering services, then you probably have an idea of the sort of person who is attracted to your offers.
But in this episode, I want to help you clarify some elements of this that will, hopefully, really help you write content that builds a connection between those dream people and your brand.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
Links to things mentioned in this episode:
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Substack and what she enjoys about creating community through her marketing.
Make sure to follow Astrid's Substack and learn more at Astrid's Website
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
In this episode, we're talking about:
Links to things mentioned in this episode:
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content.
The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps nurture connections with dream clients.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
In this episode, I'm talking about:
Links to things mentioned in this episode:
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
In this episode, I'm sharing six small things that might help you if you're ever feeling a bit 'behind' in business or comparing your progress to other people. I wrote it as much for myself as you, but I really hope it helps.
Before that, though, I'm sharing a pretty raw, kinda unplanned and probably rambly little chat about how I've felt since immersing myself in the online business world again.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
Links to things mentioned in this episode:
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined by Josephine Brooks to talk through how we can set up a marketing funnel to help us unchain ourselves from the social media marketing beast.
This is part two of my chat with Josephine. In part one, she shared the messy reality of burning out from the launch cycle and rebuilding her business to encourage more freedom. Scroll back in your podcast feed or click here to listen.
Make sure to follow @josephinepbrooks on Instagram.
✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here.
In this episode, we're talking about:
Want to get me on your marketing team?
There are a few ways we can work together to round out 2023.
Links to things mentioned in this episode:
Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout.
In part one of our chat, Josephine shares the messy reality of rebuilding her business and explains why she's said goodbye to the launch cycle in favour of evergreen marketing.
In part two, we'll be diving into how to build your own evergreen marketing strategy.
Make sure to follow @josephinepbrooks on Instagram
Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. Sign up here.
In this episode, we're talking about:
🤔 SUBMIT YOUR QUESTIONS 🤔
Something on your mind? Use this form to ask a question I can answer on a future podcast episode.
Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.
Figuring out a price for your services sometimes feels like picking a number at random and hoping it works out. In fact, it fills me with fear – and I'm willing to be I'm not the only one. That's why I invited freelance mentor Susie Jackson to join me and explain how we can make service pricing a little less scary.
Make sure to follow Susie @the.organizedfreelancer on Instagram.
Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.
In this episode, we're talking about:
Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. Sign up here.
Links to things mentioned in this episode:
🤔 SUBMIT YOUR QUESTIONS 🤔
Something on your mind? Use this form to ask a question I can answer on a future podcast episode.
Christmas is the biggest sales opportunity for product-based businesses, but that often means it can also feel like a stressful whirlwind. We want to avoid that and still make it a profitable season for your small business. In this episode, artist and small business owner Lucy Carter joins me to reveal how her Christmas preparation has evolved, what's worked (and what hasn't), plus super useful tips for IRL market stalls.
Make sure to follow Lucy @leaflanestudio on Instagram
In this episode, we're talking about:
Once you've planned out your product launches, check out these prompts to help you promote it across social media and emails. Unwrap your free prompts.
🤔 SUBMIT YOUR QUESTIONS 🤔
Something on your mind? Use this form to ask a question I can answer on a future podcast episode.
Links to things mentioned in this episode:
Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.
Welcome to a new season of Content Etc. In this episode, I'm explaining where I've been and the work I've been doing as a journalist outside Word By Word Storytelling. I'll also share the ways we can work together to improve your website content and copy for the rest of 2023.
Links to things mentioned in this episode:
Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. Sign up here.
The podcast currently has 69 episodes available.