Content Etc.

Experiencing creatives slumps is a natural part of being a creative person. In this episode, I'll share tips for showing up and still feeling good about what you're posting. Plus, I'll share the things that have helped me overcome creative slumps in the past. Sign up for the Content Etc Pep Talks to keep getting regular content marketing tips while I'm taking a break from releasing new episodes.

Online educator and ultimate Instagram fangirl Vix Meldrew joins me to talk through Instagram's evolution from photo-sharing, filter-heavy app to multimedia platform. Vix explains how she changed her toxic relationship with the app and how we can do the same. She explains the concept of magnetic content and shares tips for using it to grow your brand on Instagram (without overthinking it). Follow Vix on Instagram @Growwithvix and check out Grow and Glow @growglow.co. Follow me @unfinishedbookshelf. Please tag us in your stories and let us know how this episode helps you! Get the show notes and extra resources here.

Improving your content and social media marketing doesn't have to be a massive project. There are so many small things you can do to create better online content. In this episode, I'm giving you 7 really simple things you can do that will add up to make a huge difference to your marketing. Follow me on Instagram @unfinishedbookshelf. Find episode notes here.

Unpopular opinion time: content calendars aren't really that important. And they absolutely won't solve your deep marketing and content problems. In this episode, I explain why I believe content calendars can end up being useless and what you should do instead of searching for the perfect planning solution. Read the episode notes here and follow me on Instagram @unfinishedbookshelf.

This week I'm shaking the podcast up a little with a small business case study. Personal trainer Emma Cooke from Weights and Wine joins me to share how niching down with her online content has attracted dream clients and helped grow her business despite the pandemic shutting gyms for months. We talk about how scary it is to go niche, how Emma uses her clients for content ideas and the benefits she's seeing in her business long-term. In the second half of this episode, I give Emma some tips for her biggest content struggles around finding time to create and how to make the most of the content she posts. You can follow Emma on Instagram @weights_wine and me @unfinishedbookshelf. Please tag us in your stories and let us know what the most helpful parts of this episode were!

The to-do list for small business owners is neverending, but creating a blog or podcast is key to sustainable content marketing. In this post, I'll explain the benefits of both blogging and podcasting so you can choose where to focus your energy with a hero platform. Want more motivation and content mentoring advice? Sign up for my emails here.

What is content marketing and should you care about it when you're juggling so much in your small business? In this episode, find out why content marketing is one of the best ways to build your brand for free plus some tips to make your own simple content strategy. Sign up for my Midweek Pep Talks here!

How do you effectively communicate your offers and turn casual readers into captivated customers without feeling like a slimy second-hand car salesman? In this episode, I'm joined by copywriter Natalia Toborek to explore the art of writing a sales page that gets results (without the ick). Natalia explains the difference between copy and content, the elements of a great sales page, why we need to re-think our view of sales page formulas, and some tips for getting started. Read a summary of our chat (and find out how to join Natalia's upcoming Sales Page Story workshop) here.

Starting a podcast is a big process and it's easy to feel overwhelmed by everything involved. In this episode, I'm breaking down how you can approach launching a podcast for your small business. It's a very brief explainer of what's involved, but you can read a recap here.

Digital marketing expert Holly Harris from Nulla Content joins me in the second of a two-part series focused on Instagram marketing specifically for product-based businesses. In this episode, we talk about the day-to-day management of your business Instagram account. Holly shares valuable tips for how you can show up (with purpose) without wasting hours scrolling on Instagram. Make sure you listen to Part 1, which focused on the strategy behind Instagram marketing and posting with purpose including content pillars and the non-negotiable features to use as a small business. Follow Holly @nulla_content | Follow me @unfinishedbookshelf. See the show notes here.