Is Instagram your main business marketing channel? You need to listen to this conversation with business coach Holly Bray about how to write captions that stop people in their (virtual) tracks and turn them from casual followers into loyal clients. In this conversation, Holly shares the biggest mistakes people make online (#toughlove), the STORY formula for scroll-stopping captions, and explains how she's grown an engaged online audience while spending less time on the app than ever before!

Follow Holly @abranchofholly | Follow me @unfinishedbookshelf

If someone scrolled through your content, would it give them a clear idea of what you're all about? In this episode, learn about how content pillars can help organise your marketing to make your brand/business instantly recognisable and get started with choosing your own.

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Learn more about the Business Blog Kickstarter: https://theunfinishedbookshelf.com/business-blog-kickstarter

Show notes: https://theunfinishedbookshelf.com/blog/content-etc-content-pillars

Want to create genuine connections with your audience? Author Fiona Thomas shares her top tips for personalising your online content and explains why staying weird online has helped grow her freelance business. Fiona is the author of Out Of Office, a guide to transitioning to a freelance career. Find out more about her work and get links to everything we discussed here: https://theunfinishedbookshelf.com/blog/content-etc-personalise-online-content-fiona-thomas

Editing is more than just checking for typos or spelling mistakes. In this episode, I'm explaining the 4 levels of professional editing and how you can apply them to your own online copy. Grab your free blog post editing checklist here: https://theunfinishedbookshelf.com/blog/content-etc-how-to-edit-blog-posts

In this episode, learn why content research is a crucial part of creating engaging, SEO-friendly blog posts plus get tips about how to make content research an easy and effective part of your writing and content creation process. Show notes: https://theunfinishedbookshelf.com/blog/content-etc-why-content-research-helps-seo

Is the thought of planning a launch for your online business overwhelming and stressful? In this episode, I'm going to share my personal reflections and lessons from launching a new online course and share three tips for going into your next launch with the best mindset. Show notes: theunfinishedbookshelf.com/blog/content-etc-planning-successful-launch

In this episode, copywriter and content consultant Sarah Blake joins me to explain what your brand voice is and how to uncover it. In this she talks about four popular types of brand voice, plus gives tips for business owners at every stage to get clear on their unique voice. Episode notes and transcript: https://theunfinishedbookshelf.com/blog/content-etc-brand-voice

How do people find your podcast and what is podcast-specific SEO? In this episode, learn about the podcast discovery process and what makes people want to subscribe to your show (and then tell all their friends). Plus, get some tips for how to optimise your show for search. Want to start a podcast? Join the Small Business Podcast Academy waiting list: https://theunfinishedbookshelf.com/waitinglist

If you're thinking of starting a podcast for your small business, one of the first decisions you need to make is what format you'll use: an interview podcast, a solo show, or a co-hosted, conversational podcast? In this episode, I'm explaining briefly what's involved in each podcast format and how it could compliment your overall business goals and content marketing strategy. JOIN THE PODCAST ACADEMY WAITLIST: https://theunfinishedbookshelf.com/waitinglist

"I wouldn't even know where to start with editing a podcast". This is something I've heard lots of people say to explain why they couldn't start the podcast they're dreaming of. But editing doesn't have to be scary. In this episode, self-taught podcast editor Emily Osborne is explaining why anyone can learn how to edit audio and sharing her tips for making the process simple. Follow Emily on Instagram. Follow Michelle on Instagram. Show notes and transcript.