Successful content marketing relies on knowing exactly who your target audience is and how you can help them. Once you know who your ideal blog reader or podcast listener is, you can create content that connects and converts them into loyal followers and clients. In this episode, find out why it's so important to define your target audience and the step-by-step process to build your ideal reader or listener persona.

GRAB YOUR FREE WORKSHEET: https://theunfinishedbookshelf.com/blog/content-etc-find-your-target-audience

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Part two of two focusing on Search Engine Optimisation (SEO) and how it can boost your business. In this episode, learn the process of planning and writing captivating blog posts to create quality content your readers (and Google) can't get enough of.

Episode shownotes: https://theunfinishedbookshelf.com/podcast

But the Simple SEO for Small Business ebook: https://theunfinishedbookshelf.com/shop/simple-seo-writing-small-business-ebook

Follow Michelle on Instagram: https://www.instagram.com/unfinishedbookshelf/

In part one of two, learn about Search Engine Optimisation (SEO) and how it helps your business. Whether you've never heard of SEO before or you've just put off learning about it, this episode is for you. Find out what key SEO terms mean, what Google wants from good content, plus the technical elements you should pay attention to.

Episode shownotes: https://theunfinishedbookshelf.com/podcast

But the Simple SEO for Small Business ebook: https://theunfinishedbookshelf.com/shop/simple-seo-writing-small-business-ebook

Follow Michelle on Instagram: https://www.instagram.com/unfinishedbookshelf/

Ever felt stuck when trying to come up with content ideas for your website, podcast, blog, YouTube channel or social media profiles? In this episode, learn about the myth of creativity and why changing our mindset can encourage idea cultivation. Plus, get tips for where to find good ideas and how to make sure your idea is perfect for your audience and business. For an episode transcript and links to everything mentioned in this episode, visit theunfinishedbookshelf.com/podcast

It seems like everyone's got a podcast these days. That's because it can be such a powerful way to connect with your ideal clients and build authority in your industry. In this episode, I'll explain how the platform is growing and why making a podcast could be the best way to market your business (especially if you don't feel comfortable writing). For more information about anything mentioned in this episode, visit theunfinishedbookshelf.com/podcast.

Your website branding is on point, but what about your writing? In this episode, find out why an editorial style guide is essential for a professional and cohesive blog and get a simple step-by-step guide to building your own. For more information about anything mentioned in this episode, visit theunfinishedbookshelf.com/podcast.

Have you doubted your success as a small business owner, or felt like a fraud just waiting to be found out? In this episode I'm sharing my own experiences with imposter syndrome as a creative business owner and journalist. I'll also share some tips for how to overcome imposter syndrome. For more information about anything mentioned in this episode, visit theunfinishedbookshelf.com/podcast.

One of my favourite business tips: start a blog. In this episode I'll explain why blogging is one of the most powerful elements of your small business marketing plan. Blogging is not just for influencers or creative writers: it's a way to build authority with your audience, to share your expertise and take control of all your content. Most importantly, blogging is crucial for building your website SEO and increasing search traffic without paying for ads. For more information about anything mentioned in this episode, visit theunfinishedbookshelf.com/podcast.

Content Etc. helps female business owners feel confident and excited creating online content that builds genuine connections. Let's get nerdy about making amazing online content. Full episodes coming soon.