Are you frustrated by a lack of motivation and direction when it comes to marketing your products on Instagram? Do you feel like you're just getting nowhere with any of your posts? This episode is for you! Digital marketing expert Carmela Elizabeth joins me to explore how product-based businesses can grow a community and increase sales using Instagram. In this episode, we're looking at the strategy behind Instagram marketing and posting with purpose including content pillars and the non-negotiable features (like Guides and Shopping) you need as a small business.

This is part one of a two-part series focused on Instagram marketing specifically for product-based businesses. But there's plenty of value in here for every kind of business owner. Grab a notepad and get ready to see Instagram in a whole new way.

Interviews are a popular podcast format for a reason: they're engaging to listen to and help you reach new listeners. But they can be a daunting prospect if you have no interviewing experience. As a journalist, I've conducted thousands of interviews so in this episode I'll be sharing some tips and tricks to help you get started with podcast interviews including how to make them a fun and engaging process for you, your guests, and your listeners. Show notes: theunfinishedbookshelf.com/blog/content-etc-podcast-interview-tips

Life and career coach Alicia Kaye joins me to discuss how mindset impacts our creativity. Alicia explains what limiting beliefs are and then we dive into 4 common limiting beliefs experienced by writers and creative business owners. We explore ways to overcome these limiting beliefs by combining our different coaching and mentoring styles. We've also created a list of journal prompts you can use to tap into your creativity. If you're not already on our mailing lists, you can find out more information and sign up here: https://theunfinishedbookshelf.com/blog/content-etc-writing-limiting-beliefs

Digital marketing consultant Lorna Scully joins me again to explain how she cultivated a daily reading habit and how that has transformed her business. In this bumper end-of-year episode, Lorna explains that she didn't enjoy high school English and was told repeatedly that she wasn't good at writing. In 2020, she started reading at least 10 pages a day and has read over 50 books this year. In this chat, we discuss how this simple shift has transformed her writing and business mindset. Follow Lorna: @LornaScullyUK. Show notes can be found here.

One of the questions I get asked quite often is "How do I know if my idea is any good?" In this episode of Content Etc, I'm sharing the 4 questions I always ask myself when I sit down to work on any piece of content (from blog posts to Instagram captions). These questions will help you work out what you're talking about, why that content is valuable, and whether it's 'good enough' for your online marketing. I'm also recommending you check out an episode of Lorna Scully's podcast Digital Discussions Unfiltered. Find out more about working with me.

What does an SEO-friendly blog post look like? In this episode, we'll scroll through all the elements of on-page SEO from headline to readable, scannable body copy and optimised images. You don't have to be a tech whiz to make these simple changes which will also make your blog more appealing to both Google and your readers.

Find out why headlines are the most important element of your online content. Plus, the 3 big mistakes to avoid if you want to create irresistible, shareable headlines that make people stop mid-scroll. Grab a ticket to my live online workshop How to Write Irresistible Headlines That Stop Readers Scrolling: https://theunfinishedbookshelf.com/shop

Natasha Samuel from Sol Studio Marketing joins me to share her tips for building confidence and boosting engagement in your business with Instagram Lives. Going live is a daunting prospect for most of us, but Natasha is sharing tips for getting started with live streams plus taking your Instagram Live to the next level if you're already comfortable with using the platform. Send me a DM on Instagram or tag me @unfinishedbookshelf to let me know what your biggest takeaways are from this episode! Show notes: https://theunfinishedbookshelf.com/blog/content-etc-instagram-live

In this episode I'm breaking down some common beliefs about podcasting and explaining why they're myths and why you can't let them stop you from bringing your unique ideas to life. Join the Small Business Podcast Academy: https://theunfinishedbookshelf.com/small-business-podcast-academy

In this episode, I'm chatting to Digital Marketing Coach Lorna Scully about how to run Facebook ads for your small business. Never thought about it? Kinda scared by the concept of paying for an ad? Me too! That's why this episode is the perfect place to start. We talk about the biggest mistakes people make when running Facebook ads, changing your mindset around ads and, of course, how to run Facebook ads that actually get results. Follow Lorna @lornascullyuk | Follow me @unfinishedbookshelf | Register for my FREE podcast masterclass: https://unfinishedbookshelf.ck.page/1db2af010c | Find out more about Lorna's online workshops: https://www.lornascully.com/product-category/online-workshops/