Content Etc.

This year has been an exercise in patience and learning to work better with limited energy. Working with Jo Hooper from Get Wildly Free has been a huge part of this shift in my business. Jo is all about changing the world of work and helping people find freedom in their work – whatever that looks like for them.

Today, we're starting with a discussion about accommodating our energy and understanding how our capacity can influence our business strategy. This is something Jo expands on in her Work Less, Earn More, Be Free, which I had the pleasure of taking part in earlier in the year.

Make sure to follow Jo on Instagram @getwildlyfree

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

In this episode, we're talking about:

• How our energy levels impact our work – and Jo's personal journey to understanding this
• The energetic load of different work
• How can we apply these learnings to our marketing strategy as a whole
• How Jo approaches launch periods while managing her energy

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Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Links to things mentioned in this episode:

• Value Based Pricing and How It Helps Your Business | Mad & Sad Club
• 6 Signs It's Time To FIRE Your Client | Mad & Sad Club
• Work with Jo in a one-off Alight session

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

What if a sales page didn't have to feel like writing a dissertation? What if it didn't make you feel icky and weird? Copywriter Natalia Toborek from Storylign joins me to de-mystify the sales page. Plus, she'll explain how you can write one ethically and still make sales.

This episode was originally recorded in late 2020, before a workshop on sales pages Natalia hosted. I found the workshop to be one of the most valuable things I've ever bought for my business, so I knew I had to update and re-release this episode for you.

Make sure you're following Natalia on Instagram @storylign

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

In this episode, we're talking about:

• The differences between copy and content
• What is a sales page, and when do we use them?
• How to use formulas to write sales pages that still feel human (without any ick)
• The essential elements of every sales page

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Links to things mentioned in this episode:

• Aligned Copy Audit | Work with Natalia
• Copy vs Content: What's the difference? | Storylign on Instagram

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

🎄 CHRISTMAS CONTENT SORTED🎄

Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts.

Blogging consistently is one of the best ways to keep growing your website traffic and increase your visibility online. But what should your SEO-friendly post include? We're scrolling through an SEO post in this episode and going through all the elements you need to tick the Google boxes. Plus, I'll share some tips for planning a post without stress.

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Links to things mentioned in this episode:

• TinyPNG – Compress WebP, PNG and JPEG images intelligently
• 15 SEO BEST PRACTICES for Structuring URLs [URL Best Practices] - Moz
• 50 Call-to-Action Examples You Can't Help But Click
• How to use headings on your site • Yoast
• How People Read Online: New and Old Findings
• First 2 Words: A Signal for the Scanning Eye
• What Are Title Tags? [Plus FREE Title Tag Preview Tool] - Moz
• Hemingway Editor
• Grammarly

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

🎄 CHRISTMAS CONTENT SORTED🎄

Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts.

Blogging is a vital part of growing your visibility and website traffic through search. Plus, it's going to give you so much content to repurpose. But where do you start? This episode will give you the inspiration and ideas for dozens of posts to kickstart your brand-spanking new business blog and get that traffic flowing.

(P.S. I wanna see what you write! Please send me a link to any blog posts this inspires! You can reach me on Instagram @wordbywordstorytelling)

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Links to things mentioned in this episode:

• Your content planning process: how to get inspired and make it exciting
• 7 places to find fresh content ideas for your small business
• Search listening tool for market, customer & content research - AnswerThePublic

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

Christmas has come early at Content Etc because I want you to absolutely smash your festive season/Q4 sales targets this year. This episode is a quickie because you'll find all the prompts discussed (and more) when you download the ebook below...

🎄 CHRISTMAS CONTENT SORTED🎄

Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts.

• Sales mindset: how to improve your confidence and feel good selling - Content Etc. - Make sure you listen back to retail marketing mentor Joanne in this episode of the podcast.

"I've been neglecting my website SEO for a long time, any tips on where to get started? What to focus on first and what to proceed with after that?"

Thank you for asking this question Lisa! This is the second in the SEO mini-series to de-mystify the process of growing your website traffic through Google.

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

In this episode, I'm talking about:

• The most important things to review on-page
• Metrics to check to see where you're at right now
• Tips for what to focus on to continue growing

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

Links to things mentioned in this episode:

• 73 Easy Ways To Write A Headline That Will Reach Your Readers
• 25 Headline Examples for Every Type of Content You'll Write
• Write Better Headlines: Headline Analyzer From CoSchedule
• A Complete Google Search Console Guide For SEO Pros
• Google Search Console
• Spotibo SEO checker - Free website SEO on-page analysis
• How to Perform an SEO Audit in 18 Steps
• Hemingway Editor
• Grammarly

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

You don't need to be a tech whiz or pay big bucks to sort out your SEO and rank on Google. In this mini-series, we'll dive into the simple ways you can sort your website SEO and keep growing traffic.

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

In this episode, I'm talking about:

• What actually is SEO?
• The main elements of technical SEO, on-page SEO and off-page SEO
• A little pep talk to get you started

Links to things mentioned in this episode:

• A Complete Google Search Console Guide For SEO Pros
• Google Search Console
• Spotibo SEO checker - Free website SEO on-page analysis
• How to Perform an SEO Audit in 18 Steps
• Hemingway Editor
• Grammarly

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

Stuck on the hamster wheel of content creation? Feeling icky about what you 'should' be doing to sell? Over the constant hustle? Alex Okell was too after severe burnout forced her to re-evaluate how she approached everything in business.

Alex created a Slow Business Framework and now works with wellbeing professionals to help them set up their work in a way that prioritises their mental and physical health. I'm a big fan of this approach to business, which is why I wanted to record a case study exploring Alex's evolution from hustle to gentle marketing.

Want more from Alex? She's hosting a free 3-day gentle visibility training I know will resonate with Content Etc listeners. The training runs from October 11 to 13, and you can sign up here.

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

In this episode, we're talking about:

• What is slow business?
• How this approach has changed Alex's life and work
• Behind the scenes of Alex's weekly repurposing and marketing schedule
• 3 ways we can incorporate slow business philosophy into our work today

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Links to things mentioned in this episode:

• 5 things I would do if I was starting my service-based business from scratch — Alex Okell
• Why I’ve opted out of hustle culture — Alex Okell

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

Graphic design is an essential part of building a recognisable brand and sharing your business story in visual form. This week, brand designer Sarah Robertson from These Are The Days joins me to talk through the most important elements of visual branding and offers insight into how you can DIY these if you're not quite ready to invest in a custom branding package.

I have Sarah to thank for my re-branding (and the gorgeous artwork for this podcast) so I'm delighted to learn more about her creative process during this discussion. Make sure you sign up for her Inside Story letters, too!

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

In this episode, we're talking about:

• What is branding?
• The fundamentals of logo design
• How to choose colours for your brand
• Why font typeface matters
• How to prepare for outsourcing your brand design

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Links to things mentioned in this episode:

• Elevate your brand story - These Are The Days
• Seasonal colour palettes - These Are The Days
• Coolors - The super fast color palettes generator!
• Google Fonts
• Find fonts at My Fonts
• Find fonts and inspiration at Creative Market
• Find logo templates at Etsy
• Find logo kits at The Creative Market

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.

"What's the best way to plan your content - how far in advance? The reason I ask is I tend to map out a content plan in advance for the month ahead, but then week to week when I get to it sometimes I've changed my mind, or I'm in a different headspace and feel I'm constantly changing my mind, rather than sticking to the plan!"

🤔 SUBMIT YOUR QUESTIONS 🤔

Something on your mind? Use this form to ask a question I can answer on a future podcast episode.

Jen submitted this question, which was definitely harder to answer than I expected! There's much more mindset work involved than you may expect, and there's no quick answer to the 'best' way to plan. But, I hope you find this helpful because it feels like content planning is a big hurdle we all face – and it's something that might bring up a lot of comparison with others who seem more organised than you.

✨ REFRESH YOUR CONTENT ✨

Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.