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The 4 reasons you build backlinks and they do not help:

1. You have too little authority
2. You built bad backlinks
3. You have a problem with your site
4. You are not relevant

Mentioned episodes:

the 4 Ways to Get Backlinks - https://www.youtube.com/watch?v=U-r_Bi3FBt8

the 4 Things You Need to Rank - https://www.youtube.com/watch?v=W3L7tAil0Bg

You MIGHT Get a Penalty. Maybe - https://www.youtube.com/watch?v=thcGIEPiN6I