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The 4 reasons you build backlinks and they do not help:

1. You have too little authority
2. You built bad backlinks
3. You have a problem with your site
4. You are not relevant

Mentioned episodes:

the 4 Ways to Get Backlinks - https://www.youtube.com/watch?v=U-r_Bi3FBt8

the 4 Things You Need to Rank - https://www.youtube.com/watch?v=W3L7tAil0Bg

You MIGHT Get a Penalty. Maybe - https://www.youtube.com/watch?v=thcGIEPiN6I

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

You might learn:

Does the person understand SEO or do they just sound smart?

Three types of SEO agencies

Their goal is to impress you, your goal is not to impress them

Questions to ask

Are their answers logical or are they just using lines?

Mentioned episode:

https://www.youtube.com/watch?v=G1BNS-OQMNw

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

How to email me

Topics for new episodes

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:00 what is a backlink?

2:03 What is a link?

2:25 What is a backlink?

2:38 What is an internal link?

3:00 Why are backlinks important?

3:16 Authority comes from backlinks

3:30 Why do you need authority?

3:46 What are the 4 things you need to rank?

4:15 Episode on penalties:

5:26 How does authority work?

5:58 How is authority shared?

7:03 How do you get authority?

7:30 How authority makes you rank

7:52 Amount of backlinks vs quality

8:52 Two take aways from this episode

• You need backlinks to get authority and you need authority to rank
• There is a difference between good and bad backlinks

9:07 Two episodes that explain good backlinks and bad backlinks:

9:37 How to get backlinks

9:30 Getting good backlinks is the hardest part of SEO

9:57 The 4 ways to get backlinks

11:19 Episode about why most publicly available link services will not help you

12:26 Three episodes about how to build your own links

13:23 Review:

• what are backlinks
• why you need them
• good backlinks and bad backlinks
• how you get them

Referenced episodes:

Episode on penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

Two episodes that explain good backlinks and bad backlinks:

Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1s

Part 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about why most publicly available link services will not help you:

https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzv

Three episodes about how to build your own links:

Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3s

Part 2 https://www.youtube.com/watch?v=stMe4nMrem4

Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:32 What is SEO?

2:41 What are keywords?

3:17 Why do SEO?

4:00 What is the goal of SEO?

6:50 PPC (pay per click) is different than SEO

7:20 How ads (pay per click) work

9:08 The 4 variables you must manipulate to rank high in SEO

9:40 The difference between local SEO and normal SEO

Local SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo

11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

Content is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE

20:05 episodes that explain the 4 ways to get backlinks:

First version: https://www.youtube.com/watch?v=sYPARAuCXao

Next version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

21:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).

22:10 Things that do not change your position

Dwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE

27:51 How do you check your progress?

30:12 Interview on the Content Manager Podcast:

https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

Please help keep this podcast free: patreon.com/grumpyseoguy

1:54 What is topical authority?

Episodes that talk about relevancy:

https://www.youtube.com/watch?v=ErBbW69GYYs

https://www.youtube.com/watch?v=kS-Fh3QXB8A

2:03 What is relevancy?

2:29 How do you get relevancy?

3:21 Why does this matter?

3:32 The 4 things you need to rank.

Episodes that talk about the 4 things you need to rank:

Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg

Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv

Episode that talks about penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

5:14 How authority is passed

5:56 Most of your time will be used getting backlinks

6:35 Why do you need to care?

7:07 How relevancy works in ranking

7:30 Why search engines want to give good results

8:23 How authority works in ranking

9:06 Relevancy answers the question "will my website appear in the search results?"

9:37 Authority answers the question "what position will my website be in the search results?"

10:23 How should you structure the content on your site?

10:50 How to create posts

11:16 What is not ok.

11:34 Definition of cannibalization

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:01 Private blog network vs. public blog network

3:54 Things that can happen to a public blog network

• deindexed
• penalized
• link farm

Episode that talks about link farms: https://www.youtube.com/watch?v=6Wg3kxzfUaw

4:50 If links are public, everyone knows about them, and they lose their effectiveness

5:00 Search engines are looking for public blog networks

5:16 Where are the real backlinks?

5:40 The reason there are no forums with only good backlinks sellers

6:15 the reason I think 99% of people in the SEO industry are scammers

6:52 What you should do before buying backlinks from a forum

7:17 When something is advertised to the public, that is a public network

7:42 Episodes showing how to build a private blog portfolio. 1) https://www.youtube.com/watch?v=ez24lr3G_Mc 2) https://www.youtube.com/watch?v=stMe4nMrem4 3) https://www.youtube.com/watch?v=AguAeXhEBwI&pp=0gcJCQgKAYcqIYzv

8:12 The hardest part of SEO is finding good backlinks

8:51 Episodes about the difference between good and bad backlinks

Part 1 - https://www.youtube.com/watch?v=HFHg6XwPha4

Part 2 - https://www.youtube.com/watch?v=1dZSbWKJlJ0

8:59 The 4 ways to get backlinks

9:17 Episodes that explain the 4 ways to get backlinks

Old version: https://www.youtube.com/watch?v=sYPARAuCXao&pp=0gcJCQgKAYcqIYzv

New version: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:30 Know how it works before ordering backlinks

10:50 A story about a public link network that was discovered by the search engines

11:51: Public networks get discovered

11:59 The 2 ways to use a private blog network

14:02 The reason (good) publicly available backlinks wouldn't work, anyway

16:05 When link networks are public, they eventually stop working

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:51 he purpose of link directories

3:45 A main problem: they're copies of each other

5:07 Suspicious names

6:12 Same IP address

Episode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem4&pp=0gcJCR0AztywvtLA

6:54 Link farms

7:25 Description of a link directory

8:32 Can link directories help you?

9:16 Why do they have directories linking to them?

We recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer!

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/

1:55 Why are we mentioning link directories?

2:45 The reason people build directories

3:44 Problems with directories

They are all duplicates of each other

On the same IP

Linkfarms

5:00 Defining link farms

6:33 The exception to link directories with local SEO

Details of decent link directories

7:35 Why so many sites have directory links

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:51 the purpose of link directories

3:45 A main problem: they're copies of each other

5:07 Suspicious names

6:12 Same IP address

Episode that explains IP addresses: https://www.youtube.com/watch?v=stMe4nMrem4

6:54 Link farms

7:25 Description of a link directory

8:32 Can link directories help you?

9:16 Why do they have directories linking to them?