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2:26 The 4 things you need to rank

2:56 episode 2 talks about multiple types of penalties

Link: https://www.youtube.com/watch?v=ElGAxpB8q1A

6:14 SEO is a competition, not a checklist

6:29 SEO is not about doing everything according to a checklist

6:37 A checklist presumes a standard exists

7:46 Backlinks usually either cost money or effort

7:51 There are 4 ways to get backlinks

Link: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:06 Why are backlinks expensive?

10:36 Presume everyone is doing everything on page right

10:59 How does the search engine know which website to rank then?

Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4s

https://www.youtube.com/watch?v=1dZSbWKJlJ0

12:50 Examples of unhelpful advice

15:00 You need to pay for authority

15:50 What to do if you do not have money for SEO

16:30 If you do not have money for SEO, do this

18:30 EEAT definition

18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide

19:42 SEO is about doing better than your competition

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1:07 Reminders

2:35 SEO is no barriers to entry

5:18 EEAT

5:44 This website from Google says EEAT is NOT a ranking factor: SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers

6:06 Content is King

6:45 What I think "content is king" originally meant

9:08 Good quality content probably gets you better quality backlinks which can help you rank higher

9:31 Dwell time

9:56 Low dwell time on a high quality website

10:23 High dwell time on a low quality website

11:55 Dwell time is not a ranking factor

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1:41 How to set up an SEO Zoom advisory Call with me

2:22 Episode 101: SEO: The Ethics of Linkbuilding

3:05 We tell how SEO works, not the way you need to do it

3:23 The 4 ways to get backlinks

4:50 Episode 102: SEO is Simple, Not Easy

5:40 The 4 things you need to rank

8:54 Episode 103: Be Careful of This SEO Buyer Scam

9:22 A description to explain these scams

11:50 Episode 104: Doin' SEO: A Day in the Life, and a Question From Patreon, PBNs, and OBL

12:25 OBL description

12:32 Episode 105: There are 4 Things You Need to Rank. These Are What They Are With Examples

12:42 The 4 things you need to rank

13:28 Episode 106: There Are 4 Ways to Get Backlinks. Here They Are

13:41 The 4 ways to get backlinks

15:29 Episode 107: You Might Get a Penalty. Maybe.

16:23 Episode 108: What Are Those Spammy SEO Links Everyone Seems to Be Getting Constantly

17:32 It's marketing

18:58 Episode 109 Good Content is a Myth, and What UFC and SEO Have in Common

19:19 Quality of content is not a ranking factor

21:47 Episode 110: How to Track Your Progress in SEO

12:06 SEO is the process of getting your website to the top of the search engine

25:05 Episode 111: How to Make a PBN (Correctly), a Review

25:30 3 Things to know

26:16 Episode 112: SEO is NOT Conversion Optimization

26:30 Defining these

27:50 Episode 113: DR is Not the Main Thing You Should Look at

28:17 We're going to talk more about this in a while

28:30 Episode 114: Good SEO Backlinks vs Bad Backlinks - a Review

29:03 Forum profile vs sidebar vs blog comment vs contextual

29:58: Episode 115: SEO, AI, and llms.txt

30:56 How to get with AI

32:34 Episode 116: Three Reasons Your SEO Backlinks Are Not Helping You

33:03 A reason it’s not working

36:09 Episode 117: How to Increase Your DR (and an Update on My Public Challenge)

36:38 There is never a reason to increase your DR

39:50 Episode 118: The High DR Backlink Scam – EXPOSED

40:37 Here’s how the scam works

41:00 Episode 119: My SEO Advice (AI Services and AI Content)

41:59 AI Content on your site

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0:54 Reminders

1:18 How to plan an SEO Zoom Advisory Call with me

2:25 Avoid paying anybody to do anything related to AI right now

2:43 llms.txt does not get you listed in llms

2:52 The AI and llms.txt episode (https://www.youtube.com/watch?v=-WflCZyBnj8)

3:21 Don't pay people to do stuff that doesn't work

3:32 AI SEO/GEO is the same as regular SEO

3:52 People say things without proof. Where's the proof?

4:56 Avoid paying people to be listed in AI tools

5:20 Good AI SEO is good SEO

5:35 Avoid paying anyone for an AI audit

5:40 EEAT audits are pointless because EEAT is not a ranking factor

7:04 The reason EEAT audits are a scam

7:33 The episode about why EEAT is not a ranking factor (https://www.youtube.com/watch?v=z3_gomfiJYI)

8:04 The episode about HCU (https://www.youtube.com/watch?v=wsMom4V-Yag)

8:10 Search engines cannot tell the quality of content, so they rely on authority

8:46 How would they factor bias?

9:16 Avoid paying people for AI SEO

9:29 The 4 things you need to rank.

10:55 Should you use AI content?

11:38 A lot of AI content is filler content

12:24 Duplicate content is not a thing

12:35 The episode about duplicate content (https://www.youtube.com/watch?v=tpL_cbueWLY)

12:45 When duplicate content is a problem

13:38 AI slop is placeholder content

15:26 If it's possible for search engines to detect AI content, it can get penalized

16:25 We recommend not using 100% AI content

16:42 the reason AI content might get penalized

17:40 AI blogs are low effort

18:04 AI was trained on existing content. What is it adding?

18:20 People have told me they are having trouble getting AI content indexed

20:21 The episode about How to tell if something is a ranking factor (https://www.youtube.com/watch?v=G3fVqO5K_lg)

21:20 Why would an expert use AI content?

21:47 Content is not a ranking factor, but it is a conversion factor

22:28 the episode about SEO and conversion optimization (https://www.youtube.com/watch?v=KsDIThvf6hY)

24:21 What are they trying to sell you?

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1:23 How to plan a SEO Zoom Advisory Call with me

2:48 Definition of dr

3:17 DR doesn't mean what people think

3;55 Low DR backlinks can be good, too

4:19 Here's the episode about Marketing SEO Spam

4:35 anchortext definition

5:44 The problems with high DR websites

7:12 Don't buy backlinks based on DR

7:29 The episode about lower DR ranking over higher DR

8:12 A refersher of a good backlinks:

8:16 contextual

8:20 likely on a relevant website

8:22 on a relevant post

8:25 makes sense grammatically and syntactically

8:31 doesn't look like it was written for SEO

8:36 Episodes 37 and 39 describe more about the difference between a good and bad backlink

9:14 Here's the scam

10:05 Anything that can be automated will not help SEO

11:07 If you're buying backlinks based on DR you are probably going to get scammed

11:53 Content wrtiers dislike this podcast

12:07 Developers dislike this podcast

12:21 The 4 things that are necessary to rank

13:13 Dwell time is not a ranking factor

13:14 content quality is not a ranking factor

13:15 UX is not a ranking factor

13:32 How Impressions work

13:52 How to know how much traffic you are going to get

16:01 Quality of content is not a ranking factor

16:04 Dwell time is not a ranking factor

16:06 AI is not stealing your traffic

16:09 LLMS.txt does nothing

16:12 EEAT is not a ranking factor

16:19 Even Google admits EEAT is not a ranking factor

16:26 Anyone offering you an EEAT audit is scamming you

16:30 Anyone offering you an HCU audit is scamming you

16:32 Anyone claiming they can get you in the AI tools is probably scamming you or trying to sell you some trash that won't help you

16:39 Anyone claiming UX is a ranking factor is scamming you

16:54 Don't buy backlinks based on DR

17:00 a LEGIT DR80 backlink on a homepage would easily be $10,000 per month.

18:12 There are better ways to spend your money

18:23 Most DR80 websites are owned by companies and corporations that do not sell backlinks

18:29 DON'T BUY BACKLINKS BASED ON DR

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1:37 Schedule an SEO Zoom Advisory Call with me

2:30 HCU audits are scams

3:10 RIGHT NOW AI SEO is the same as regular SEO

4:01 Zero people have shown proof that AI is stealing their traffic

4:30 No one has shown a website that ranks without backlinks (yet lying content writers still say their content will make you rank)

7:21 How do you increase DR?

9:19 A history lesson of authority and page rank

11:59 The first reason people ask how do they raise their DR?

13:12 Clients pay us to be at the top of the search engines, not to increase their DR

13::33 The second reason people ask how do they raise their DR?

14:50 Higher DR doesn't mean more authority than less DR

15:36 The third reason people ask how do they raise their DR

16:22 Would you rather be at the top of the search engines or having 100 DR

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1:42 Schedule an SEO Zoom Advisory Call with me

2:06 The first reason (not enough authority)

3:45 You need enough authority compared to your competition

4:02 The second reason (they are spammy)

4:46 The third reason (other problems with your website)

6:05 You can do things wrong and they won't hurt you until you start getting authority and search engines look more closely at your site

6:50 Article I was talking about

8:50 We do not sell backlinks off a menu

11:02 The 4 things you need to rank

11:04 1 No penalties

11:06 2 Content

11:07 3 Relevancy

11:09 4 Authority

11:10 There's a reason we do it that way

11:30 When you have everything you need, THEN you need authority

13:18 We cannot "take a quick look at your website" because SEO has covers more than your website

15:50 It's impossible to do SEO without studying your competition

16:00 Review

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1:48 How to arrange a Zoom SEO Advisory Call with me

2:48 Is AI going to replace SEO?

3:49 Is AI really stealing your SEO traffic?

5:06 Most AI articles are clickbait

5:38 No one knows how AI works for SEO

5:57 AI services are probably scams

6:47 AI did not steal 70% of your traffic

7:21 AI problem vs SEO problem

7:40 People are trying to sell you dumb nonsense because you are afraid of AI

8:26 Being listed vs. ranking

9:27 Problems with AI

10:30 AI fatigue

11:22 Is AI content ok?

12:30 Avoid buying backlinks from AI sites, AI slop

13:13 Hypothetical explanation of how search engines would penalize AI

14:22 What do search engines do?

14:54 Examples of things that are spammy

15:51 Good quality content comes form popularity, not content

16:43 The other side of the argument

17:29 Don't have an entire website that is AI

18:20 How to get your website found in AI

18:46 llms.txt

19:41 ahrefs article stating llms.txt isn't considered by LLMs

20:41 Whose traffic is actually declining?

20:03 How do people use AI?

22:28 AI is different than SEO

23:47 AI saves time

24:10 Not visiting a website isn't bad for SEO

24:36 AI is probably trained by information that is biased

25:28 Search engines are just fine.

26:04 There are only a few ways that AI can consider a website

26:59 AI will plausibly have a popularity metric like backlinks

27:24 You rank because you're popular, not because you're useful

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:30 Reminders

2:06 How to arrange a Zoom SEO Advisory call with me

2:23 SEO AI Preview

4:07 We are thinking about doing videos

5:39 The 4 things you need to rank

9:17 Why you need backlinks

10:01 This is how authority works

11:57 Good backlinks and bad backlinks

12:57 YOU HAVE TO UNDERSTAND WHY

14:23 Think like a search engine

14:33 SEO is manipulation

16:01 A process to distinguish good backlinks from bad backlinks

16:50 Quick version

17:40 Good backlinks

17:46 Citations

17:52 Contextual (definition)

18:24 Spammy backlinks

18:24 Blog comments

18:46 Forum profile backlinks (definition)

19:25 Footer backlinks (definition)

20:32 Blog roll backlinks (definition)

21:17 Review

21:32 Checking the website itself

22:11 IP addresses

24:24 No links to gambling/pharma/adult

24:45 No links from pharma/adult/gambling

26:00 No backlinks from places that don't make sense

26:58 No backlinks from languages that don't make sense

28:01 IT HAS TO MAKE SENSE.

28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.

29:16 Selling articles and links to whoever wants them is a big red flag

29:29 Review

29:59 Normal content

30:06 No spun content

30:31 AI content should make you rethink

32:34 Good backlinks help you

32:36 Bad backlinks harm you

1:56 How to do a SEO Zoom Advisory Call with me

BACKGROUND

3:01 What is authority?

3:14 What are the 4 things you need to rank?

3:57 Pagerank

4:43 Different SEO tool's authority calculations

THERE IS MORE TO IT THAN DOMAIN RATING

6:29 A high DR website can be bad and a low DR website can be excellent

7:41 Do you want a course about buying domains for your PBN?

9:58 Why the THEORY episodes are more important than the how to episodes.

11:36 Examples 4 of things that are more significant than the metric DR.

12:15 Number of backlinks is probably the least important factor that exists.

13:47 DR does not make the decision for you.

14:14 SEO is not about DR

15:00 The 4 things you need to rank again

15:28 Search engines do not use DR It's an estimate.

15:45 Higher DR does not mean a website ranks higher.

16:22 Two domains, which should you buy?

17:13 Stop buying domains and backlinks because of their DR

17:50 Better traits but lower DR = it's a better domain

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