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0:54 Reminders

1:18 How to plan an SEO Zoom Advisory Call with me

2:25 Avoid paying anybody to do anything related to AI right now

2:43 llms.txt does not get you listed in llms

2:52 The AI and llms.txt episode (https://www.youtube.com/watch?v=-WflCZyBnj8)

3:21 Don't pay people to do stuff that doesn't work

3:32 AI SEO/GEO is the same as regular SEO

3:52 People say things without proof. Where's the proof?

4:56 Avoid paying people to be listed in AI tools

5:20 Good AI SEO is good SEO

5:35 Avoid paying anyone for an AI audit

5:40 EEAT audits are pointless because EEAT is not a ranking factor

7:04 The reason EEAT audits are a scam

7:33 The episode about why EEAT is not a ranking factor (https://www.youtube.com/watch?v=z3_gomfiJYI)

8:04 The episode about HCU (https://www.youtube.com/watch?v=wsMom4V-Yag)

8:10 Search engines cannot tell the quality of content, so they rely on authority

8:46 How would they factor bias?

9:16 Avoid paying people for AI SEO

9:29 The 4 things you need to rank.

10:55 Should you use AI content?

11:38 A lot of AI content is filler content

12:24 Duplicate content is not a thing

12:35 The episode about duplicate content (https://www.youtube.com/watch?v=tpL_cbueWLY)

12:45 When duplicate content is a problem

13:38 AI slop is placeholder content

15:26 If it's possible for search engines to detect AI content, it can get penalized

16:25 We recommend not using 100% AI content

16:42 the reason AI content might get penalized

17:40 AI blogs are low effort

18:04 AI was trained on existing content. What is it adding?

18:20 People have told me they are having trouble getting AI content indexed

20:21 The episode about How to tell if something is a ranking factor (https://www.youtube.com/watch?v=G3fVqO5K_lg)

21:20 Why would an expert use AI content?

21:47 Content is not a ranking factor, but it is a conversion factor

22:28 the episode about SEO and conversion optimization (https://www.youtube.com/watch?v=KsDIThvf6hY)

24:21 What are they trying to sell you?

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1:23 How to plan a SEO Zoom Advisory Call with me

2:48 Definition of dr

3:17 DR doesn't mean what people think

3;55 Low DR backlinks can be good, too

4:19 Here's the episode about Marketing SEO Spam

4:35 anchortext definition

5:44 The problems with high DR websites

7:12 Don't buy backlinks based on DR

7:29 The episode about lower DR ranking over higher DR

8:12 A refersher of a good backlinks:

8:16 contextual

8:20 likely on a relevant website

8:22 on a relevant post

8:25 makes sense grammatically and syntactically

8:31 doesn't look like it was written for SEO

8:36 Episodes 37 and 39 describe more about the difference between a good and bad backlink

9:14 Here's the scam

10:05 Anything that can be automated will not help SEO

11:07 If you're buying backlinks based on DR you are probably going to get scammed

11:53 Content wrtiers dislike this podcast

12:07 Developers dislike this podcast

12:21 The 4 things that are necessary to rank

13:13 Dwell time is not a ranking factor

13:14 content quality is not a ranking factor

13:15 UX is not a ranking factor

13:32 How Impressions work

13:52 How to know how much traffic you are going to get

16:01 Quality of content is not a ranking factor

16:04 Dwell time is not a ranking factor

16:06 AI is not stealing your traffic

16:09 LLMS.txt does nothing

16:12 EEAT is not a ranking factor

16:19 Even Google admits EEAT is not a ranking factor

16:26 Anyone offering you an EEAT audit is scamming you

16:30 Anyone offering you an HCU audit is scamming you

16:32 Anyone claiming they can get you in the AI tools is probably scamming you or trying to sell you some trash that won't help you

16:39 Anyone claiming UX is a ranking factor is scamming you

16:54 Don't buy backlinks based on DR

17:00 a LEGIT DR80 backlink on a homepage would easily be $10,000 per month.

18:12 There are better ways to spend your money

18:23 Most DR80 websites are owned by companies and corporations that do not sell backlinks

18:29 DON'T BUY BACKLINKS BASED ON DR

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1:37 Schedule an SEO Zoom Advisory Call with me

2:30 HCU audits are scams

3:10 RIGHT NOW AI SEO is the same as regular SEO

4:01 Zero people have shown proof that AI is stealing their traffic

4:30 No one has shown a website that ranks without backlinks (yet lying content writers still say their content will make you rank)

7:21 How do you increase DR?

9:19 A history lesson of authority and page rank

11:59 The first reason people ask how do they raise their DR?

13:12 Clients pay us to be at the top of the search engines, not to increase their DR

13::33 The second reason people ask how do they raise their DR?

14:50 Higher DR doesn't mean more authority than less DR

15:36 The third reason people ask how do they raise their DR

16:22 Would you rather be at the top of the search engines or having 100 DR

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1:42 Schedule an SEO Zoom Advisory Call with me

2:06 The first reason (not enough authority)

3:45 You need enough authority compared to your competition

4:02 The second reason (they are spammy)

4:46 The third reason (other problems with your website)

6:05 You can do things wrong and they won't hurt you until you start getting authority and search engines look more closely at your site

6:50 Article I was talking about

8:50 We do not sell backlinks off a menu

11:02 The 4 things you need to rank

11:04 1 No penalties

11:06 2 Content

11:07 3 Relevancy

11:09 4 Authority

11:10 There's a reason we do it that way

11:30 When you have everything you need, THEN you need authority

13:18 We cannot "take a quick look at your website" because SEO has covers more than your website

15:50 It's impossible to do SEO without studying your competition

16:00 Review

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1:48 How to arrange a Zoom SEO Advisory Call with me

2:48 Is AI going to replace SEO?

3:49 Is AI really stealing your SEO traffic?

5:06 Most AI articles are clickbait

5:38 No one knows how AI works for SEO

5:57 AI services are probably scams

6:47 AI did not steal 70% of your traffic

7:21 AI problem vs SEO problem

7:40 People are trying to sell you dumb nonsense because you are afraid of AI

8:26 Being listed vs. ranking

9:27 Problems with AI

10:30 AI fatigue

11:22 Is AI content ok?

12:30 Avoid buying backlinks from AI sites, AI slop

13:13 Hypothetical explanation of how search engines would penalize AI

14:22 What do search engines do?

14:54 Examples of things that are spammy

15:51 Good quality content comes form popularity, not content

16:43 The other side of the argument

17:29 Don't have an entire website that is AI

18:20 How to get your website found in AI

18:46 llms.txt

19:41 ahrefs article stating llms.txt isn't considered by LLMs

20:41 Whose traffic is actually declining?

20:03 How do people use AI?

22:28 AI is different than SEO

23:47 AI saves time

24:10 Not visiting a website isn't bad for SEO

24:36 AI is probably trained by information that is biased

25:28 Search engines are just fine.

26:04 There are only a few ways that AI can consider a website

26:59 AI will plausibly have a popularity metric like backlinks

27:24 You rank because you're popular, not because you're useful

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1:30 Reminders

2:06 How to arrange a Zoom SEO Advisory call with me

2:23 SEO AI Preview

4:07 We are thinking about doing videos

5:39 The 4 things you need to rank

9:17 Why you need backlinks

10:01 This is how authority works

11:57 Good backlinks and bad backlinks

12:57 YOU HAVE TO UNDERSTAND WHY

14:23 Think like a search engine

14:33 SEO is manipulation

16:01 A process to distinguish good backlinks from bad backlinks

16:50 Quick version

17:40 Good backlinks

17:46 Citations

17:52 Contextual (definition)

18:24 Spammy backlinks

18:24 Blog comments

18:46 Forum profile backlinks (definition)

19:25 Footer backlinks (definition)

20:32 Blog roll backlinks (definition)

21:17 Review

21:32 Checking the website itself

22:11 IP addresses

24:24 No links to gambling/pharma/adult

24:45 No links from pharma/adult/gambling

26:00 No backlinks from places that don't make sense

26:58 No backlinks from languages that don't make sense

28:01 IT HAS TO MAKE SENSE.

28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.

29:16 Selling articles and links to whoever wants them is a big red flag

29:29 Review

29:59 Normal content

30:06 No spun content

30:31 AI content should make you rethink

32:34 Good backlinks help you

32:36 Bad backlinks harm you

1:56 How to do a SEO Zoom Advisory Call with me

BACKGROUND

3:01 What is authority?

3:14 What are the 4 things you need to rank?

3:57 Pagerank

4:43 Different SEO tool's authority calculations

THERE IS MORE TO IT THAN DOMAIN RATING

6:29 A high DR website can be bad and a low DR website can be excellent

7:41 Do you want a course about buying domains for your PBN?

9:58 Why the THEORY episodes are more important than the how to episodes.

11:36 Examples 4 of things that are more significant than the metric DR.

12:15 Number of backlinks is probably the least important factor that exists.

13:47 DR does not make the decision for you.

14:14 SEO is not about DR

15:00 The 4 things you need to rank again

15:28 Search engines do not use DR It's an estimate.

15:45 Higher DR does not mean a website ranks higher.

16:22 Two domains, which should you buy?

17:13 Stop buying domains and backlinks because of their DR

17:50 Better traits but lower DR = it's a better domain

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01:14 Reminder

01:48 How to arrange an SEO Zoom Advisory Call with me

01:59 Question for listeners

02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO

04:08 Why people will get frustrated with this episode

04:16 What is SEO?

05:03 What is conversion optimization?

05:42 Traffic is a factor of monthly search volume and your rank

06:00 How to calculate how much traffic you get

07:45 How to calculate how much you will get in sales

08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts

09:28 How to determine how much money you will make

11:02 How to make more money

11:38 The 4 things you need to rank

11:46 Conversion optimization

13:32 Once the person is on your website, SEO ends

14:15 Once the person is on your website, conversion optimization applies

15:40 The difference between an SEO problem and a conversion optimization problem

18:11 SEO is not the same as conversion optimization

21:30 You need to know why this works

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1:10 New episodes

1:36 How to arrange an SEO advisory call with me on Zoom

4:38 The reason we're making this episode

5:30 The reason SEO can't be taught in 10 minutes

6:17 The difference between a private blog network and a private blog portfolio

7:24 Do NOT link your sites together

7:42 In specific order, what you need to rank

10:15 Things that do not generate authority

11:00 What transfers authority

11:35 There are 4 ways to get backlinks

13:27 Are PBNs blackhat?

14:45 The purpose of a PBN

15:40 Find the websites

20:50 Find hosting

21:20 Do not use the same provider

23:50 Do not use SEO hosting companies

25:05 Content

26:36 Make a regular website

28:24 How many words?

28:54 Plugins

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Reminders

Announcement

What is the purpose of SEO?

The SERP Tracker we use.

A secret bonus you can do with a SERP tracker

Three things to look for in a SERP tracker