Grumpy SEO Guy

Lots of people say they can rank without backlinks. None of them show proof. Saying "content is king" is like buying a book about karate and then telling people you are a martial arts champion..

If you've ever thought it was mostly a big shady scam, you're not wrong. Most internet marketing is designed to scam the gullible. This episode is a primer on how (and why) the scams work. some of the psychological methods used, and I give examples of specific scams, from affiliate marketing, to ebooks, to stocks, to real estate investing, to the shady world of video ads.

Is it really something to worry about? We'll tell you when it causes concerns and when it doesn't. AND MORE INTERVIEW QUESTIONS THEY GAVE ME.

SEO job interview advice, some of the questions they asked me, and the general process. Bonus questions at the end of the episode.

People on the grumpyseoguy subreddit posted questions in my thread, and in this episode I answer them.

Have you found the contradictions?

There's a reason PBNs are called PRIVATE blog networks

Real SEO is a secretive industry. Listing clients on your website is an enormous breach of trust. The fact that they publicly discuss them is bad enough. But often they're lying. And a rant on marketing.

And what you should use instead.

Why you should never, ever, ever, ever work with an agency or consultant who talks about "secret sauce." And, the difference between white hat and black hat SEO! And what real "secret sauce" is (if it were real).