1:10 New episodes

1:36 How to arrange an SEO advisory call with me on Zoom

4:38 The reason we're making this episode

5:30 The reason SEO can't be taught in 10 minutes

6:17 The difference between a private blog network and a private blog portfolio

7:24 Do NOT link your sites together

7:42 In specific order, what you need to rank

10:15 Things that do not generate authority

11:00 What transfers authority

11:35 There are 4 ways to get backlinks

13:27 Are PBNs blackhat?

14:45 The purpose of a PBN

15:40 Find the websites

20:50 Find hosting

21:20 Do not use the same provider

23:50 Do not use SEO hosting companies

25:05 Content

26:36 Make a regular website

28:24 How many words?

28:54 Plugins

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Reminders

Announcement

What is the purpose of SEO?

The SERP Tracker we use.

A secret bonus you can do with a SERP tracker

Three things to look for in a SERP tracker

01:32 Email me

02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients

04:22 Quality of content is not a ranking factor

04:44 How to be smarter than everyone else in SEO

05:00 Song analogy check this one

0:700 Example of bad content that ranks

09:42 Search engines can't tell good content, so how do they evaluate?

10:02 Authority is a metric for popularity which is a metric for how good content is

11:33 Why I think people are so stuck on why content quality matters

13:50 No one can do SEO for more than 6 months and think content is king

14:18 Why people won't quit saying "content is king."

15:15 Why people keep saying content is king

15:40 In most cases the quality of your content is not why you're not ranking

17:08 Why people double down

17:30 The similarities between UFC and SEO

26:13 Content is king is useless

28:03 The 4 things you need to rank

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

You've seen them. Everyone has seen them.

Let's talk about them.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Do things you're not supposed to and you get a penalty. Sometimes.

Maybe it's uncertainty built into the algorithm.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

There are 4 ways to get backlinks.

1) Do nothing

2) Buy

3) Guest Post and Link Outreach

4) Build Your Own Sites and Use Those

Learn which one might be best for you.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1. No Penalties. Why you should avoid them and different types of penalties.
2. Content. What it does and does not do.
3. Relevancy. What it is and how to get it.
4. Authority. What it is and how to get it.

And how they all play a role in search.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Being an SEO Consultant:

Wake up

Do you need to rise at 4am?

Time in email

Time in meetings

SEO employee vs SEO entrepreneur

Backlinks, content, research.

Answer to a Patreon member's question:

At what point do PBN outbound links start becoming diminishing returns?

Three answers:

What number of OBLs from a PBN post?

What number of OBLs from a PBN site overall?

How about too many backlinks from a PBN to the client site?

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

How the scam goes and what you should say if you're a seller and someone asks you this.

And a preview of the discussion about why free SEO audits are worth what you pay for them.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

Finding good backlinks is hard.

What you need to rank.

SEO is not a checklist.

An economic comparison with SEO.

Why you're not the CEO of a company.

Why you're not ranking.

SEO is a competition.

$9,000 for 90 backlinks vs $10 for 100,000 backlinks.

Why you can't buy $1 backlinks on a $1,000 domain.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy