0:35 The problem with Episode 128 and why it didn't come out at the planned time

1:12 How to email me

3:30 The reasons your rank is declining and how to tell and how to fix it:

https://www.youtube.com/watch?v=gPtGQ8xQyhA

https://www.youtube.com/watch?v=ivSogvXY6FA

4:30 The 4 things you need to rank:

(long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ

(short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv

5:10 The 4 ways to get backlinks:

(long episode) https://www.youtube.com/watch?v=sYPARAuCXao

(short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt8

6:15 LLMS.txt does nothing:

https://www.youtube.com/watch?v=-WflCZyBnj8

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:08 Local SEO vs. Regular SEO

2:07 Map

The episode about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1A

The episodes about the 4 things you need to rank: https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0Bg

Documents about local SEO:

https://ahrefs.com/blog/local-seo/

https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:08 What is the difference?

Penalty episode: https://www.youtube.com/watch?v=ElGAxpB8q1A

Episodes about how to rank with normal SEO:

https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0Bg

Publisher note - having NAP the same means have them the same each time on each website

The articles about local SEO:

https://ahrefs.com/blog/local-seo/

https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:09 What is a ranking factor

2:34 Why do you do SEO?

3:55 Many of the things people do are not SEO

4:16 Why did your impressions fall?

4:45 Definition of impressions

6:51 Why did your traffic fall?

Episodes that answer this question:

https://www.youtube.com/watch?v=gPtGQ8xQyhA

https://www.youtube.com/watch?v=ivSogvXY6FA

9:38 If you're not tracking your SERPs you're going to have no idea if you're successful

10:30 EEAT has no effect on your rank

Google's own documentation says this:

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

12:23 EEAT audit = scam

12:28 People do EEAT on your website = scam

13:12 Other things that are not ranking factors

17:24 Things that are ranking factors

The episode that talks about relevancy and authority and algorithms

https://www.youtube.com/watch?v=zjoV09CHyGA

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:22 Announcements

2:19 The four things you need to rank

Episode talking about types of penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

4:28 Relevancy

Episode covering anchortext:

https://www.youtube.com/watch?v=kS-Fh3QXB8A

6:24 Authority

Episode on helpful or harmful inks

https://www.youtube.com/watch?v=E7_DM7fj4Yg

8:10 How the algorithm understands where to rank you

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:57 Reminders (How to contact me with questions)

2:14 Authority is basically like high school popularity

3:10 What makes somebody popular in high school?

5:56 What makes a website rank?

7:15 The 4 things you need to rank

Episode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI

12:06 The reason people think good content makes a website rank

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:26 Why is my traffic decreasing?

3:02 Traffic is not an SEO metric

3:13 Traffic is a function of monthly search volume and your rank

3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERN

Episode that explains traffic and position:

https://www.youtube.com/watch?v=01am10-OwDY

4:52 Tracking your SERPs is the main thing you need to do

6:15 A SERP chart needs to do these 3 things

7:43 Average position is a ridiculous metric that doesn't tell you anything

10:07 The way you check if you're at the top of the results is with a SERP chart

10:29 Sometimes you lose traffic because your SERPs drop

The episodes that talk about why you lose position:

https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzv

https://www.youtube.com/watch?v=ivSogvXY6FA

10:47 There are 4 reasons your rank can decrease

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

0:55 Reminders

2:44 An AI reminder

AI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY

3:34 Authority comes from backlinks

3:58 SEO is like running in a race

4:30 There's always a website in first position, etc.

5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition

6:25 Why do you lose your rank?

Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhA

Episode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA

7:46 People do not hire us if they are already in the first place

8:14 When people get outranked they complain on SEO discussion websites about losing rank

9:10 Websites on the first page organically get backlinks

The 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8

The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:26 The 4 things you need to rank

2:56 episode 2 talks about multiple types of penalties

Link: https://www.youtube.com/watch?v=ElGAxpB8q1A

6:14 SEO is a competition, not a checklist

6:29 SEO is not about doing everything according to a checklist

6:37 A checklist presumes a standard exists

7:46 Backlinks usually either cost money or effort

7:51 There are 4 ways to get backlinks

Link: https://www.youtube.com/watch?v=U-r_Bi3FBt8

10:06 Why are backlinks expensive?

10:36 Presume everyone is doing everything on page right

10:59 How does the search engine know which website to rank then?

Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4s

https://www.youtube.com/watch?v=1dZSbWKJlJ0

12:50 Examples of unhelpful advice

15:00 You need to pay for authority

15:50 What to do if you do not have money for SEO

16:30 If you do not have money for SEO, do this

18:30 EEAT definition

18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide

19:42 SEO is about doing better than your competition

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1:07 Reminders

2:35 SEO is no barriers to entry

5:18 EEAT

5:44 This website from Google says EEAT is NOT a ranking factor

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

6:06 Content is King

6:45 What I think "content is king" originally meant

9:08 Good quality content probably gets you better quality backlinks which can help you rank higher

9:31 Dwell time

9:56 Low dwell time on a high quality website

10:23 High dwell time on a low quality website

11:55 Dwell time is not a ranking factor