You've seen them. Everyone has seen them.

Let's talk about them.

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Do things you're not supposed to and you get a penalty. Sometimes.

Maybe it's uncertainty built into the algorithm.

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There are 4 ways to get backlinks.

1) Do nothing

2) Buy

3) Guest Post and Link Outreach

4) Build Your Own Sites and Use Those

Learn which one might be best for you.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

1. No Penalties. Why you should avoid them and different types of penalties.
2. Content. What it does and does not do.
3. Relevancy. What it is and how to get it.
4. Authority. What it is and how to get it.

And how they all play a role in search.

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Being an SEO Consultant:

Wake up

Do you need to rise at 4am?

Time in email

Time in meetings

SEO employee vs SEO entrepreneur

Backlinks, content, research.

Answer to a Patreon member's question:

At what point do PBN outbound links start becoming diminishing returns?

Three answers:

What number of OBLs from a PBN post?

What number of OBLs from a PBN site overall?

How about too many backlinks from a PBN to the client site?

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How the scam goes and what you should say if you're a seller and someone asks you this.

And a preview of the discussion about why free SEO audits are worth what you pay for them.

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Finding good backlinks is hard.

What you need to rank.

SEO is not a checklist.

An economic comparison with SEO.

Why you're not the CEO of a company.

Why you're not ranking.

SEO is a competition.

$9,000 for 90 backlinks vs $10 for 100,000 backlinks.

Why you can't buy $1 backlinks on a $1,000 domain.

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People say acquiring backlinks is bad. Thoughts?

Topics covered: The 4 things you need to rank. The 4 ways to get backlinks and their ethics.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

All the information from each episode. Lots to share.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

There are no certifications. There are no degrees.

An example of overoptimization, and a quick discussion of penalties. SEO changes.

Why SEOs complain whenever there is an algorithm update (EVERY TIME).

HCU audits (REALLY???).

What shady agencies do.

Why I do a podcast.

SEO actually exists.

The SEO industry has a lot of bad opinions about it.

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy