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1:23 How to plan a SEO Zoom Advisory Call with me
2:48 Definition of dr
3:17 DR doesn't mean what people think
3;55 Low DR backlinks can be good, too
4:19 Here's the episode about Marketing SEO Spam
4:35 anchortext definition
5:44 The problems with high DR websites
7:12 Don't buy backlinks based on DR
7:29 The episode about lower DR ranking over higher DR
8:12 A refersher of a good backlinks:
8:16 contextual
8:20 likely on a relevant website
8:22 on a relevant post
8:25 makes sense grammatically and syntactically
8:31 doesn't look like it was written for SEO
8:36 Episodes 37 and 39 describe more about the difference between a good and bad backlink
9:14 Here's the scam
10:05 Anything that can be automated will not help SEO
11:07 If you're buying backlinks based on DR you are probably going to get scammed
11:53 Content wrtiers dislike this podcast
12:07 Developers dislike this podcast
12:21 The 4 things that are necessary to rank
13:13 Dwell time is not a ranking factor
13:14 content quality is not a ranking factor
13:15 UX is not a ranking factor
13:32 How Impressions work
13:52 How to know how much traffic you are going to get
16:01 Quality of content is not a ranking factor
16:04 Dwell time is not a ranking factor
16:06 AI is not stealing your traffic
16:09 LLMS.txt does nothing
16:12 EEAT is not a ranking factor
16:19 Even Google admits EEAT is not a ranking factor
16:26 Anyone offering you an EEAT audit is scamming you
16:30 Anyone offering you an HCU audit is scamming you
16:32 Anyone claiming they can get you in the AI tools is probably scamming you or trying to sell you some trash that won't help you
16:39 Anyone claiming UX is a ranking factor is scamming you
16:54 Don't buy backlinks based on DR
17:00 a LEGIT DR80 backlink on a homepage would easily be $10,000 per month.
18:12 There are better ways to spend your money
18:23 Most DR80 websites are owned by companies and corporations that do not sell backlinks
18:29 DON'T BUY BACKLINKS BASED ON DR
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1:37 Schedule an SEO Zoom Advisory Call with me
2:30 HCU audits are scams
3:10 RIGHT NOW AI SEO is the same as regular SEO
4:01 Zero people have shown proof that AI is stealing their traffic
4:30 No one has shown a website that ranks without backlinks (yet lying content writers still say their content will make you rank)
7:21 How do you increase DR?
9:19 A history lesson of authority and page rank
11:59 The first reason people ask how do they raise their DR?
13:12 Clients pay us to be at the top of the search engines, not to increase their DR
13::33 The second reason people ask how do they raise their DR?
14:50 Higher DR doesn't mean more authority than less DR
15:36 The third reason people ask how do they raise their DR
16:22 Would you rather be at the top of the search engines or having 100 DR
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1:42 Schedule an SEO Zoom Advisory Call with me
2:06 The first reason (not enough authority)
3:45 You need enough authority compared to your competition
4:02 The second reason (they are spammy)
4:46 The third reason (other problems with your website)
6:05 You can do things wrong and they won't hurt you until you start getting authority and search engines look more closely at your site
6:50 Article I was talking about
8:50 We do not sell backlinks off a menu
11:02 The 4 things you need to rank
11:04 1 No penalties
11:06 2 Content
11:07 3 Relevancy
11:09 4 Authority
11:10 There's a reason we do it that way
11:30 When you have everything you need, THEN you need authority
13:18 We cannot "take a quick look at your website" because SEO has covers more than your website
15:50 It's impossible to do SEO without studying your competition
16:00 Review
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1:48 How to arrange a Zoom SEO Advisory Call with me
2:48 Is AI going to replace SEO?
3:49 Is AI really stealing your SEO traffic?
5:06 Most AI articles are clickbait
5:38 No one knows how AI works for SEO
5:57 AI services are probably scams
6:47 AI did not steal 70% of your traffic
7:21 AI problem vs SEO problem
7:40 People are trying to sell you dumb nonsense because you are afraid of AI
8:26 Being listed vs. ranking
9:27 Problems with AI
10:30 AI fatigue
11:22 Is AI content ok?
12:30 Avoid buying backlinks from AI sites, AI slop
13:13 Hypothetical explanation of how search engines would penalize AI
14:22 What do search engines do?
14:54 Examples of things that are spammy
15:51 Good quality content comes form popularity, not content
16:43 The other side of the argument
17:29 Don't have an entire website that is AI
18:20 How to get your website found in AI
18:46 llms.txt
19:41 ahrefs article stating llms.txt isn't considered by LLMs
20:41 Whose traffic is actually declining?
20:03 How do people use AI?
22:28 AI is different than SEO
23:47 AI saves time
24:10 Not visiting a website isn't bad for SEO
24:36 AI is probably trained by information that is biased
25:28 Search engines are just fine.
26:04 There are only a few ways that AI can consider a website
26:59 AI will plausibly have a popularity metric like backlinks
27:24 You rank because you're popular, not because you're useful
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1:30 Reminders
2:06 How to arrange a Zoom SEO Advisory call with me
2:23 SEO AI Preview
4:07 We are thinking about doing videos
5:39 The 4 things you need to rank
9:17 Why you need backlinks
10:01 This is how authority works
11:57 Good backlinks and bad backlinks
12:57 YOU HAVE TO UNDERSTAND WHY
14:23 Think like a search engine
14:33 SEO is manipulation
16:01 A process to distinguish good backlinks from bad backlinks
16:50 Quick version
17:40 Good backlinks
17:46 Citations
17:52 Contextual (definition)
18:24 Spammy backlinks
18:24 Blog comments
18:46 Forum profile backlinks (definition)
19:25 Footer backlinks (definition)
20:32 Blog roll backlinks (definition)
21:17 Review
21:32 Checking the website itself
22:11 IP addresses
24:24 No links to gambling/pharma/adult
24:45 No links from pharma/adult/gambling
26:00 No backlinks from places that don't make sense
26:58 No backlinks from languages that don't make sense
28:01 IT HAS TO MAKE SENSE.
28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.
29:16 Selling articles and links to whoever wants them is a big red flag
29:29 Review
29:59 Normal content
30:06 No spun content
30:31 AI content should make you rethink
32:34 Good backlinks help you
32:36 Bad backlinks harm you
1:56 How to do a SEO Zoom Advisory Call with me
BACKGROUND
3:01 What is authority?
3:14 What are the 4 things you need to rank?
3:57 Pagerank
4:43 Different SEO tool's authority calculations
THERE IS MORE TO IT THAN DOMAIN RATING
6:29 A high DR website can be bad and a low DR website can be excellent
7:41 Do you want a course about buying domains for your PBN?
9:58 Why the THEORY episodes are more important than the how to episodes.
11:36 Examples 4 of things that are more significant than the metric DR.
12:15 Number of backlinks is probably the least important factor that exists.
13:47 DR does not make the decision for you.
14:14 SEO is not about DR
15:00 The 4 things you need to rank again
15:28 Search engines do not use DR It's an estimate.
15:45 Higher DR does not mean a website ranks higher.
16:22 Two domains, which should you buy?
17:13 Stop buying domains and backlinks because of their DR
17:50 Better traits but lower DR = it's a better domain
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01:14 Reminder
01:48 How to arrange an SEO Zoom Advisory Call with me
01:59 Question for listeners
02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO
04:08 Why people will get frustrated with this episode
04:16 What is SEO?
05:03 What is conversion optimization?
05:42 Traffic is a factor of monthly search volume and your rank
06:00 How to calculate how much traffic you get
07:45 How to calculate how much you will get in sales
08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts
09:28 How to determine how much money you will make
11:02 How to make more money
11:38 The 4 things you need to rank
11:46 Conversion optimization
13:32 Once the person is on your website, SEO ends
14:15 Once the person is on your website, conversion optimization applies
15:40 The difference between an SEO problem and a conversion optimization problem
18:11 SEO is not the same as conversion optimization
21:30 You need to know why this works
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1:10 New episodes
1:36 How to arrange an SEO advisory call with me on Zoom
4:38 The reason we're making this episode
5:30 The reason SEO can't be taught in 10 minutes
6:17 The difference between a private blog network and a private blog portfolio
7:24 Do NOT link your sites together
7:42 In specific order, what you need to rank
10:15 Things that do not generate authority
11:00 What transfers authority
11:35 There are 4 ways to get backlinks
13:27 Are PBNs blackhat?
14:45 The purpose of a PBN
15:40 Find the websites
20:50 Find hosting
21:20 Do not use the same provider
23:50 Do not use SEO hosting companies
25:05 Content
26:36 Make a regular website
28:24 How many words?
28:54 Plugins
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Reminders
Announcement
What is the purpose of SEO?
The SERP Tracker we use.
A secret bonus you can do with a SERP tracker
Three things to look for in a SERP tracker
01:32 Email me
02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients
04:22 Quality of content is not a ranking factor
04:44 How to be smarter than everyone else in SEO
05:00 Song analogy check this one
0:700 Example of bad content that ranks
09:42 Search engines can't tell good content, so how do they evaluate?
10:02 Authority is a metric for popularity which is a metric for how good content is
11:33 Why I think people are so stuck on why content quality matters
13:50 No one can do SEO for more than 6 months and think content is king
14:18 Why people won't quit saying "content is king."
15:15 Why people keep saying content is king
15:40 In most cases the quality of your content is not why you're not ranking
17:08 Why people double down
17:30 The similarities between UFC and SEO
26:13 Content is king is useless
28:03 The 4 things you need to rank
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From the publisher's feed
Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the…

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