01:32 Email me

02:00 Success email from an SEO advisory client who started her own agency and is getting nice results for her clients

04:22 Quality of content is not a ranking factor

04:44 How to be smarter than everyone else in SEO

05:00 Song analogy check this one

0:700 Example of bad content that ranks

09:42 Search engines can't tell good content, so how do they evaluate?

10:02 Authority is a metric for popularity which is a metric for how good content is

11:33 Why I think people are so stuck on why content quality matters

13:50 No one can do SEO for more than 6 months and think content is king

14:18 Why people won't quit saying "content is king."

15:15 Why people keep saying content is king

15:40 In most cases the quality of your content is not why you're not ranking

17:08 Why people double down

17:30 The similarities between UFC and SEO

26:13 Content is king is useless

28:03 The 4 things you need to rank

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