The Recipe For SEO Success Show

Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me.

Tune in to learn:

• Why I'm moving on from the Recipe for SEO Success

• How to keep your site relevant and user-friendly

• What's next for me

Head to the show notes.

Useful resources:

• Follow the Hearts, Minds & Money Podcast

• Join the Hearts, Minds & Money Community on Facebook

• Buy my new book: Six Figures in Sales

Hello SEO beasts. Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podcast. And who better to help us cross the finish line than my very first guest, the moustachioed maestro of marketing himself: Rand Fishkin.

I'm keen to hear how Rand thinks the marketing market place has changed over the last decade or so.

What he misses, what he's glad we've left behind.

Also, where he thinks we're heading in this world of AI?

We're going to talk beyond blue links and into the messy, magical world of podcasts, newsletters, communities, and those shadowy corners of the internet where great marketing quietly happens.

Let's get stuck in.

Tune in to learn:

• Stepping Away from SEO: Rand and Kate's Journey

• What Marketers Believe Now vs 2015

• Overhyped Trends: Mobile-First, Voice Search, and AI Job Losses

• Which platforms work best for different types of businesses

• Zero-Click Results and the Future of Search

• What Still Works: Copywriting, PR, and Email

• What's next for Rand

Useful resources:

• First episode of Recipe: SEO for small business: Interview with Rand Fishkin (NEWBIE)

• How to go Viral with Rand Fishkin (NEWBIE)

• Six Figures in Sales

Head to episode notes

Freebies:

1. The Ultimate AI SEO Checklist

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Evolving with the ever-changing search engines

With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.

But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026?

Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more.

Tune in to learn:

• Why we want to show up in AI search summaries

• How to become the kind of brand that AI search summaries recommend

• How far AI search has expanded since it began

• Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from

• Why AI results love FAQ pages, How-To's, step-by-step guides and expert commentary

• Why proving your content is structured, practical, original, and socially validated to LLMs is important

• Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site.

• How Serpzilla can help strategically place content on sites that AI already tends to quote or source from

• How to get started with the three most important components for your AI SEO strategy

• Elizaveta's top advice for having a solid AI SEO strategy

Useful resources:

• Serpzilla

• LinkedIn

Head to episode notes

Workshops:

• AI SEO for Beginners
• AI SEO Prompt Writing and Optimisation

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate AI SEO Checklist

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Keeping your site safe, speedy and searchable

Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in.

If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO.

Tune in to learn:

• Why internal links are important

• How to check and manage your internal links

• How schema works

• Helpful schema tools for WordPress sites

• Why speed matters to Google and your customers

• Ways you can optimise your site to speed it up

• How to keep your website secure

• Why you should review your plugins regularly

• How to integrate Google and track as much data as possible

• How to get ahead of the curve of LLMs and AI instead of chasing it

• Tony's favourite tools for WordPress

Useful resources:

AI SEO Workshop for beginners

Internal links:

• Link Whisper

• Screaming Frog SEO Spider

Schema:

• Yoast SEO

• Header Footer Code Manager

• WPCodeBox

• Schema Validator

Speed:

• GTmetrics

• WP Rocket

• Imagify

Security:

• Solid Security

• Wordfence

Backups:

• Updraft Plus

Google Integration:

• Google Search Console

• Google Analytics

• Independent Analytics

• Tracking Code Manager

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet.

Tune in to learn:

• How AI is changing keyword research
• How prompts can uncover long tail keyword opportunities for you
• What risk comes with the overuse of AI
• Why human judgment is still absolutely critical
• Cath's predictions on where AI-driven search is heading in the future.

Useful resources:

• AI SEO Workshop for beginners
• SEMrush
• Ahrefs

Head to episode notes

Freebies:

1. The Ultimate AI SEO Checklist

2. Free webinar: Increase your website traffic (and sales)

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data.

In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it.

And don't worry, no technical degree is required.

So grab a cuppa, open your JSON-LD, and let's teach the robots to love your website.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations.

OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat.

So we're gonna unpack what it means for AI SEO, how to make your catalogue 'agent ready', why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory ready for conversational discovery. Let's future proof your store for the age of agentic commerce.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.

If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook.

We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right?

People get very confused about this.

So today Tony Cosentino and I are going to talk about data sources for LLMs.

Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding.

It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling.

So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course