We have another expert from the big Recipe course taking over the podcast to share his vast knowledge about Google Analytics 4, Ray Pastoors. 

Stay Tooned to find out from Ray how this powerful, free tool can be used in your business, and how it's changed recently. 

Tune in to learn: 

• Why you should use Google Analytics 4

• What's new in the GA4 space

• How to use annotations

• The three key sections of GA4 and how they work

• How to fix double tagging

• How to prevent channel data mismatch

• Ray's top tool recommendations

• Why tracking your FAQ's is important for AIO and SEO

• How ecommerce businesses  and Shopify users can get the most out of GA4

Useful resources: 

• AI SEO: A Beginners' Workshop

• GTM4WP – A Google Tag Manager (GTM) plugin for WordPress

• Google Tag Assistant

• Campaign URL Builder

 

Head to episode notes 

 

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

 

Sign up for the Recipe for SEO Success Course