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1:30 Reminders

2:06 How to arrange a Zoom SEO Advisory call with me

2:23 SEO AI Preview

4:07 We are thinking about doing videos

5:39 The 4 things you need to rank

9:17 Why you need backlinks

10:01 This is how authority works

11:57 Good backlinks and bad backlinks

12:57 YOU HAVE TO UNDERSTAND WHY

14:23 Think like a search engine

14:33 SEO is manipulation

16:01 A process to distinguish good backlinks from bad backlinks

16:50 Quick version

17:40 Good backlinks

17:46 Citations

17:52 Contextual (definition)

18:24 Spammy backlinks

18:24 Blog comments

18:46 Forum profile backlinks (definition)

19:25 Footer backlinks (definition)

20:32 Blog roll backlinks (definition)

21:17 Review

21:32 Checking the website itself

22:11 IP addresses

24:24 No links to gambling/pharma/adult

24:45 No links from pharma/adult/gambling

26:00 No backlinks from places that don't make sense

26:58 No backlinks from languages that don't make sense

28:01 IT HAS TO MAKE SENSE.

28:05 PEOPLE DO NOT UNDERSTAND THIS CONCEPT.

29:16 Selling articles and links to whoever wants them is a big red flag

29:29 Review

29:59 Normal content

30:06 No spun content

30:31 AI content should make you rethink

32:34 Good backlinks help you

32:36 Bad backlinks harm you