Starting a coaching practice from the ground up is no easy task. You have to have a unique selling proposition, smart marketing and sales strategies, networking skills, social proof, and more.

More than anything, however, you have to attract clientele. But you don't want to accept just any kind; you want the types of clients that you are best equipped to help and the ones who will benefit most from your services. 

There’s a lot more that goes into defining your target client avatar, but this will give you a great foundation to start.

Most importantly, you should have a CRYSTAL clear idea of where your ideal client is when they are starting out and which problems they are experiencing that you know that you can help them solve. You should be 100% confident that you can help them overcome this issue with your products and services. You’ll be definitely touching on these topics in your call, so you want to make sure you’re attracting the people who you actually want to work with.

Have an outline of who the call is right for so when you’re creating messaging, you can ensure that your ideal client knows you’re talking to them and you’re equipped to help them overcome specific things when they sign up for your program and services.

Really researching and understanding who it is you want to work with and who it is you can help is the first step in building your coaching or service based business. 

In today's episode we broke it down to 4 simple checklist that you should be paying attention to.