Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.

Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?

As we all know, social media has the ability to be a major source of the traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.

In today's episode, you will learn how to make it happen in easy steps! 

When social media first emerged as a business marketing platform, all that was required to stay ahead of the competition was a consistent posting schedule. Today, brands needs a more targeted strategy to reach their audience.

Most businesses have a social media presence, but many haven’t defined their key goals. Setting concrete benchmarks is essential to measuring your progress.

Many businesses treat all social media channels the same, but this isn’t the most effective approach. Rather than using every available social channel, focus on the ones that best reach your target audience.

A good social media marketing strategy is one that is well planned and consistent. Here are six steps you should take to create a strong social media marketing strategy.

You may be asking yourself: How do people make money on Instagram? Can I pull it off myself? 

From business to fitness, there’s no question that Instagram is an invaluable tool for connecting with potential coaching clients. Trying to share your business on Instagram can be lucrative, but it can also be very competitive.

All it takes is just the right skillset and the right network! 

Tune up, and learn more about it in today's episode! 

Why are hashtags so important on Instagram? The reality is they’re the secret sauce to success. Instagram has very limited search capabilities as a platform, and one of the best ways to get found and get more eyeballs on your content is to use hashtags. They allow you to show up in various searches for your target audience and help more people find your content.

Now that you know you can use Instagram hashtags and want to put them in all of your content, it’s worth noting that there’s no guarantee that you’ll actually show up in any specific hashtag search. All of the results for hashtags are sorted by the algorithm.

Your Instagram feed posts are your best opportunity to appear in search results for various hashtags. But not every hashtag will work the same way. You need to be strategic about which ones you use and how you combine them.

Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: 

How to setup a Killer Instagram Profile - Your bio deserves a lot of love as it’s likely to be one of the first things people see when they click on your profile. It will also play a key role in the actions someone decides to take once they’ve landed on your profile, too. It could entice them to follow you, scroll through some more of your content or even click the link back to your website

Consistency and publishing frequency can help your audience learn when to expect new content from you, and keeping a consistent schedule makes sure you maximize engagement without hitting any lulls or stretches without updates. Any Instagram strategy should clearly outline a target post frequency to help keep you on track.

You’ve probably heard of the term “high ticket,” but, what does it actually mean? And why should you be doing it if you’re not already? 

It's a big goal for many entrepreneurs: landing those high-ticket, lucrative clients. And it should be, because if you can get 10x the money out of each client, you can focus on doing your work, rather than spending the majority of your time hustling for new leads. 

First, you have to believe you're worth the money. If you're secretly thinking you're overcharging, or believe that selling your high-ticket offer means you'll have to be at your clients' beck and call 24/7 and will have no life, you're not going to close the deal. Potential clients pick up on your doubts, and will not purchase, because something feels off. But did you know that higher ticket clients are busy, successful people who are usually far less demanding than low-ticket folks? They simply want the result.

Share client's success story. Make it part of your process to get video testimonials. Post them on social media. Use them for ads. Put them on your website. Also, get them transcribed and turn them into written testimonials. And whenever you open your mouth, talk about the results you've created for your clients. 

In today's episode, you'll learn about the things that needs to be done or considered that will help you land your first high ticket client that will generate you thousands of dollars every month! 

Starting a coaching practice from the ground up is no easy task. You have to have a unique selling proposition, smart marketing and sales strategies, networking skills, social proof, and more.

More than anything, however, you have to attract clientele. But you don't want to accept just any kind; you want the types of clients that you are best equipped to help and the ones who will benefit most from your services. 

There’s a lot more that goes into defining your target client avatar, but this will give you a great foundation to start.

Most importantly, you should have a CRYSTAL clear idea of where your ideal client is when they are starting out and which problems they are experiencing that you know that you can help them solve. You should be 100% confident that you can help them overcome this issue with your products and services. You’ll be definitely touching on these topics in your call, so you want to make sure you’re attracting the people who you actually want to work with.

Have an outline of who the call is right for so when you’re creating messaging, you can ensure that your ideal client knows you’re talking to them and you’re equipped to help them overcome specific things when they sign up for your program and services.

Really researching and understanding who it is you want to work with and who it is you can help is the first step in building your coaching or service based business. 

In today's episode we broke it down to 4 simple checklist that you should be paying attention to.

You don’t always need 10,000 Instagram followers to enable the “SwipeUp” feature on Instagram. You are reading this right. 

In today's episode, we've broken it down into 3 SIMPLE EASY STEPS!  

Instagram stories are a great way to turn your followers into leads and clients. If you are planning to revamp your social media marketing in 2021, then plan to use Instagram Stories more! 

Once you’re up to level up your Instagram Stories, you will realize the power of the Swipe Up. This is your “call to action”. The swipe up feature allows marketers to nurture and convert leads. While currently this feature is only available to accounts that hit over 10,000 followers, there are ways to have the Swipe Up feature, even without hitting your 10,000 benchmark. 

The Instagram Story Link or Swipe Up link is a feature that allows the user to add a link when he/she swipes up as the name suggest. This link is usually one that redirects to the users’ website, a blog, a Youtube video to increase views or any external site that you may want to drive traffic to. 

Settle in and learn more about Swipe up feature in today's episode! 

Can you imagine having the ability to make other people buy things just by posting on social media?

That’s exactly what influencers do.

Think of the last time you bought something because of a testimonial from someone well-known. That’s influencer marketing in action.

You’ve probably seen it a lot on social media networks.

Whether it involves testimonials or product promotion, influencer marketing can work almost like magic.

Why does it work so well?

It’s all about social proof.

The idea is simple: If we see other people doing something, we’re more likely to do that same thing.

And if we see someone we look up to and respect doing something, we’re way more likely to do it too.

Makes sense, right?

That said, there are some pitfalls to avoid when creating an influencer marketing strategy.

It’s not as simple as just picking an influencer in your niche and throwing money at them. If you do that, you could waste thousands of dollars.

If you’re interested in influencer marketing, today's episode will help you figure out what not to do.

Instagram has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.

If your Instagram presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.

Hop in and learn how to do it with just one easy step!